ANNUITAS

OCTOBER 27, 2023

Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose. There are more moving parts than meets the eye, but Salesforce has certainly set the table for a compelling AI-powered GTM automation story.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people.

Conversion 131

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 131

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Studies have shown the vendor that responds to a lead first has the best shot of winning the deal.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

ANNUITAS

NOVEMBER 22, 2023

Drift considers itself a pioneer in “Conversational Marketing,” but it recently has begun to pivot its positioning, now referring to itself as a “Buyer Engagement Platform”. GTM Implications Drift is taking a page from Simon Sinek , embracing the “Why” with the re-positioning of its platform. This is a smart move for Drift.

Ideal Customer Profiles 130

Ideal Customer Profiles Positioning Marketing Analytics Tools Lead Ranking 130

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. Plenty of companies have sales and marketing plays, but not all plays are created equal. What is a Play?

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Paid Search Agency Trigger Marketing 130

KoMarketing Associates

JULY 22, 2016

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). This explosion in technology has overwhelmed marketers with data they don’t feel like they understand or control. The first place to start is with your web analytics platform. Proper Tag Deployment.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). This explosion in technology has overwhelmed marketers with data they don’t feel like they understand or control. The first place to start is with your web analytics platform. Proper Tag Deployment.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

Zoominfo

JULY 5, 2022

This makes routing marketing leads to your sales team a critical step for driving revenue growth. When done correctly, leads are organized, assigned, and delivered to the sales rep who is best suited to manage them. That engagement time becomes even smaller when you add competing vendors going after the same buyers.

Work Management 130

Work Management Lead Scoring Lead Ranking Marketing Analytics Tools 130

Zoominfo

FEBRUARY 14, 2021

Point-in-time data is what legacy data vendors provide. Modern data vendors provide their customers with live data. Conversely, point-in-time data leaves sales and marketing professionals with inaccurate data, causing issues with go-to-market strategies and individual prospect outreach. to keep data up to date.

Marketing Analytics Tools 162

Marketing Analytics Tools Zoominfo Cold Calling Sales Qualified Leads 162

Zoominfo

MAY 23, 2023

But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. This information can be analyzed to identify account intent, or how likely prospects at a particular company are to engage with a particular vendor.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Zoominfo

FEBRUARY 14, 2021

Point-in-time data is what legacy data vendors provide. Point-In-Time Data Versus Live Data Modern data vendors provide their customers with live data. Conversely, point-in-time data leaves sales and marketing professionals with inaccurate data, causing issues with go-to-market strategies and individual prospect outreach.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Cold Calling Sales Qualified Leads 130

ANNUITAS

NOVEMBER 28, 2023

GTM Implications Earlier this year, Salesloft debuted its Rhythm sales workflow platform. In addition, the company has updated its Conversations product, its call recording and transcription offering. In addition, the company has updated its Conversations product, its call recording and transcription offering.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

Customer Experience Matrix

NOVEMBER 9, 2015

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

NetLine

MAY 20, 2024

No other vendor has an astronaut on display; we feel lucky to have her. Unlike most other events, Forrester attendees were exceptionally engaged; every conversation was insightful and elevated. Tessa shared ON24’s experiences using INTENTIVE to transform her team’s GTM motions and acceleration of customer engagement.

Intent Data 52

Intent Data Marketing Analytics Tools Forrester B2B 52

Webbiquity

MARCH 15, 2022

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Buyer personas and similar marketing techniques can help you consider diverging needs when building your CRO strategy.

Marketing & Strategy 258

Marketing & Strategy Top of Funnel B2B Landing Pages 258

Martech

MAY 3, 2023

Google’s Universal Analytics (UA) ends on July 1. In a little less than two months, everyone using UA will be switched to Google Analytics 4 (GA4). “It For every vendor you work with, ask what the support model for GA4 will be. Will your vendors charge you to set up GA4, or will it be part of a package?

Paid Search Agency 110

Paid Search Agency Marketing Analytics Tools Tips Domain 110

Terminus

OCTOBER 26, 2021

Every marketing experience is dependent on data. But, only 12% of marketers are confident in their data. 88% of marketers don’t trust the very data they use to influence every marketing decision and customer experience they plan and execute. Think about that. That’s insane. No more manual scrubbing.

Marketing Analytics Tools 43

Marketing Analytics Tools Work Management Marketing Management Account Based Marketing 43

Martech

JULY 20, 2023

Now, on to this week’s AI-powered marketing technology features, tools and platforms. Satisfi Labs added the Context LLM Response System to its conversational AI platform. Wistia added four AI-powered tools to its B2B video marketing platform. I doubt AI will ever be able to pass these Turing tests. Get MarTech! In your inbox.

Marketing AI 97

Marketing AI Digital Asset Management Marketing Analytics Tools Marketing Management 97

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. That means you just need to set a time for sales and marketing. Customer relationship management is simple to use.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Zoominfo

NOVEMBER 29, 2023

While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations. Modern GTM Index Modernize your go-to-market strategy with custom recommendations. Take the assessment today!

Buy 130

Buy Generation Peer-to-peer B2B 130

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. And How Can They Help Marketers?

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. How much is marketing contributing to revenue? The Basics of Marketing Metrics.

Cost per Lead 254

Cost per Lead ROMI CPL Churn Rate 254

Webbiquity

JULY 21, 2020

There’s a lot of excitement and new technology developing around artificial intelligence (AI) and marketing. Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today. Myth #1: AI is going to take my marketing job. 10 AI-Based Marketing and Sales Tools.

Marketing AI 349

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 349

LeanData

MARCH 14, 2023

Inbound is usually the first of go-to-market (GTM) motions for a company, and it starts with a website. Lately, however, the inbound sales pipeline has shrunk for a great many sales and marketing organizations. Arguably, the biggest weakness is the way revenue teams manage leads, contacts and accounts.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

KoMarketing Associates

JANUARY 2, 2018

In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well. A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Seismic

JUNE 30, 2021

But, even as organizations prioritize customer experience, customer success (CS) teams are often not fully integrated with the broader go-to-market (GTM) engine. So, this begs the question: is customer success the missing link in GTM strategy? Marketing, sales, and enablement teams are the backbone of GTM efforts.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Analytics Tools 52

Salesforce Marketing Cloud

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. What you’ll learn: What is a go-to-market strategy? Why is a go-to-market strategy important? See how it works Why is a go-to-market strategy important?

Work Management 119

Work Management Marketing Management Marketing & Strategy Marketing Strategy 119

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. Demand marketers from companies like Zoom, Pendo, Thoughtspot, Okta, Workato, and Vonage have experienced as much as a 4.5X

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

NuSpark Consulting

MAY 16, 2016

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Typical phrases that are used in queries include: “Software” “Tools” “Vendors” “Best” “Options”.

Adwords 124

Adwords Conversion Google Paid Search Agency 124

Convert

NOVEMBER 18, 2020

With this uptick in digital usage, it’s imperative for marketing professionals to effectively target and correctly identify the channels that impact the bottom line. Google announced the new Consent Mode to help bridge the gap between advertising and privacy. Using Consent Mode with Google Analytics.

Tagging 66

Tagging Marketing Analytics Tools Privacy Work Management 66

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. ” Image credit: Outfunnel.

Lead Generation 264

Lead Generation Marketing Automation Services Trends Marketing AI 264

Directive Agency

APRIL 14, 2022

But ever since 2014, that has changed with the rollout of Google Tag Manager. Google Tag Manager allows non-coders to track code, control complex rules, add heat map trackers, and many more. . But there’s more to the Google Tag Manager (GMT) than meets the eye and this article will explore that in detail. .

Marketing Analytics Tools 52

Marketing Analytics Tools Work Management Tagging Marketing Management 52

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” A reality check.

Marketing Automation Services 113

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 113

Martech

APRIL 23, 2024

Predictive analytics can be used in almost any field, from climate change to sports. In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance. The predictive analytics solutions market has grown steadily over the past 10 years.

Analytics 109

Analytics Marketing AI Lead Ranking Forecasting 109

Seismic

JANUARY 24, 2023

This year their message is clear – enablement platforms have never been more valuable to go-to-market (GTM) teams than they are today. In the report, Aragon evaluated 15 vendors across a variety of criteria, including strategy, performance, and reach. OUT: Siloed digital tools.

Enterprise Management 97

Enterprise Management Work Management Research Marketing Management 97

Marketing Interactions

SEPTEMBER 26, 2022

As the market shifts, much of what you thought was true about your buyer personas and ICPs may be different. Or it may be big enough to require a GTM restructure. These events in your target markets can quickly make your messaging irrelevant, rendering your marketing programs and sales plays ineffective.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Zoominfo

OCTOBER 5, 2021

For sales or marketing professionals, planning go-to-market efforts in Europe and the UK without reliable B2B contact data and software solutions is like traveling without a passport: You’ll spend a lot of time and money, but you won’t get very far. What’s the one item most critical to this successful trip?

Zoominfo 130

Zoominfo Privacy Marketing Analytics Tools Opt-out 130