seo.co

NOVEMBER 22, 2021

And if big-name businesses are willing to fight you for prime SERP real estate , they’ll put in more resources to get those expensive keywords to work for them. Ranking for high volume search terms , while great for conversions, is much more difficult. Why are many people switching from short-tail keywords to zero volume keywords?

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

Optinmonster

DECEMBER 20, 2023

Let’s chat about long-tail keywords. This means a higher chance of conversion, as people using this search are likely closer to making a purchase. So, a quick look at the SERPs can reveal a lot. It helps you prioritize keywords that are more likely to lead to conversions, sign-ups, or whatever your end goal is.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Navigate the Channel

DECEMBER 20, 2023

For instance, your PPC team may bid on brand terms and optimize budgets based on performance, while your SEO team laments a drop in organic traffic and conversions. Expanded SERP Real Estate: Dominating the search engine results page (SERP). Expanded SERP Real Estate: Dominating the search engine results page (SERP).

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Adobe Experience Cloud Blog

JANUARY 9, 2020

Featured snippets are one of the most sought after spots on Google search engine results pages (SERPs). The average voice search query is about 29 words long. Tip #3: Create Conversational Content. When someone utilizes voice search, they tend to say more conversational keywords compared to desktop. Why is that?

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Search engine optimization (SEO) is one of the keys to online success.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

seo.co

MARCH 14, 2022

Prioritize Long-Tail Keywords. During a voice search, people use the longest and most conversational keywords to find what they’re looking for. It’s easier to search for long tail keywords when you can just speak and don’t have to type. This is also a great place to store long-tail keywords.

Optimization 119

Optimization Marketing Websites Long Tail Marketing FAQ 119

Webbiquity

OCTOBER 27, 2020

Use Conversational Keywords. Voice searches tend to be more conversational in nature, while text-based searches are usually short. In fact, it was found that text searches are most commonly one to three words long. In fact, it was found that text searches are most commonly one to three words long. Image credit: Moz.

Optimization 254

Optimization Marketing & Strategy FAQ Long Tail Marketing 254

Moz

JANUARY 24, 2019

Posted by TheMozTeam From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes , the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around.

SERP 51

SERP Features Long Tail Marketing Keywords 51

KoMarketing Associates

JULY 18, 2017

Analyze the First Page of SERPs. You will be presented with a number of “long-tail” keyword phrases that relate to the theme. While these terms might generate less traffic than generic keyword phrases, focusing a piece of content on one might give you a better chance of appearing on the first page of SERPs.

SEO 141

SEO Long Tail Marketing SERP Content 141

Unbounce

APRIL 10, 2019

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. There’s a lot that goes into B2B conversion optimization, and it’s easy to miss a few things. I don’t blame them, of course.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Brightedge

MARCH 1, 2024

Conversely, collapsed results are becoming less common. Since users must wait for SGE results to render, they spend more time viewing the search engine results page (SERP), and they might opt to skip hitting the "generate" button, bypassing the SGE result.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP. Let’s go over some basics.

Paid Content 62

Paid Content PPC Traffic SEO 62

Contently

MARCH 22, 2024

If you’re at a loss, you can interview customers or ask your sales and customer service teams to copy you on replies to emails they receive or monitor your prospects and customers online to see what conversations they’re having. This helps your content gain recognition on SERPs. Brainstorm topics and headlines.

SEO 78

SEO De-duplication Lead Scoring Lead Ranking 78

SalesIntel

AUGUST 7, 2023

The Type of Content That Works Apart from using natural, conversational language, you must make a few other changes to your content to make it suitable for speech-based queries. If you optimize your website to load faster, it will help you deliver better customer experiences and also rank higher in SERPs. seconds or less.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

ClearVoice

APRIL 12, 2022

Conversions : Are you looking for the reader to click to purchase via the content? Research your competitors and notice how their content ranks on search engine results pages (SERPs). Long-tail keyword phrase: golden retriever breeders in Ohio. Short-tail keyword phrase: grocery store.

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

seo.co

JULY 28, 2020

Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). If your site has a 2 percent conversion rate and you make $150 on average per sale, the difference between 1,000 visitors and 10,000 visitors is the difference between $3,000 and $30,000 in revenue.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

seo.co

FEBRUARY 10, 2020

Ahrefs conducted a study examining the average age of top-ranking pages, as an indication of how long it took to reach that rank. To do this, they pulled in 2 million random keywords and looked at data for the top 10 ranking search engine results pages (SERPs) for each of them. What does this tell us? months, or about 100 days.

Long Tail Marketing 105

Long Tail Marketing Google Domain SERP 105

Adobe Experience Cloud Blog

AUGUST 17, 2017

There are a number of factors that influence a user’s search engine results page (SERP). Focus on Long-Tail Keywords: It is estimated that up to 80% of searches are long-tail keywords. In reality, it has been almost ten years since all search results were the same for everyone. Country: Location is a major factor.

Long Tail Marketing 134

Long Tail Marketing SEO Personalization Lead Scoring 134

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Marketing Insider Group

FEBRUARY 1, 2021

With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. It will also help your sales team increase customer conversion rates and minimize the cost of acquiring new customers. The Shift to Customer-Centric Marketing.

Buyer Intent 354

Buyer Intent Intent Work Management Marketing Management 354

Convert

JANUARY 17, 2024

An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. This means that from now on, we need to be paying more attention to “related queries” Google includes in most SERPs. Up your analytics and conversion monitoring game. Invest in new assets.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Adobe Experience Cloud Blog

JANUARY 25, 2018

You know how that can help your business generate passive traffic, leads, and conversions. If video is encouraging engagement , that’s at least partly why it’s winning on the SERP. To prepare for that, target long-tail keyword phrases that sound more conversational. But you probably already know all of that.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Brightedge

FEBRUARY 16, 2021

The search giant understood that through the billions of searches they received every day, people were searching for queries they wouldn’t normally ask for; say – in a day-to-day conversation. The SERP wasn’t relevant to the query. Rather, people were gearing their questions to what they thought Google would understand best.

Google 125

Google Long Tail Marketing Keywords FAQ 125

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. 3 important actions need to happen: You have a noindexed, conversion focused landing page built for PPC advertising. Work together to achieve SERP domination. What's the bottom line?

PPC 101

PPC Work Management SEO Top of Funnel 101

Brightedge

FEBRUARY 15, 2022

Certain keywords will carry high volumes irrespective of international boundaries, and a significant portion of your content will be suitable for direct translation, but your keyword research processes should also account for country-specific queries, both general and long-tail. You also have to consider local companies.

Practices 141

Practices SEO Best Practices Domain 141

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. Guest post by Max DesMarais. However, there is one pitfall to all the hard work that goes into ranking at the top organically.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Brightedge

JUNE 15, 2020

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Big law firms can combine PPC and SEO together in order to maximize visibility in the SERPs.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

nDash

JUNE 1, 2021

A good introduction paragraph can reduce the bounce rate by 45%, increasing your conversions by 50%. Staying away from Long-tailed keywords. A long-tail keyword is a specific keyword phrase. Some marketers shy away from long-tailed keywords because of search frequency compared to short keywords.

SEO 59

SEO Long Tail Marketing Tagging High Quality Lead 59

The Lead Agency

JUNE 20, 2019

With SEO, your ultimate goal is to rank well on search engines so that you’re able to drive organic traffic to your site from the search engine result pages (SERPS). How do I Find Long Tail Keywords? It’s quick and easy to find long tail keywords with SEM Rush’s free keyword research tool.

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

SmartBug Media

AUGUST 27, 2021

Using the time decay attribution model in Google Analytics will give you better insight into the channels leading your conversion rate. Time decay gives more credit to the action that happens closest to the conversion time than it gives to the initial ad interaction. Use HubSpot Ads Software to make reporting easy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Conductor

AUGUST 16, 2022

This can decrease the organic value of both pages and hurt each page’s ability to rank for a particular keyword within the organic SERPs. If two of your pages rank in the top three organic SERP results, your ranks aren’t necessarily getting hurt. As a result, one or more of your pages are underperforming in the organic SERP.

Keywords 80

Keywords Enterprise Management SERP Long Tail Marketing 80

Conductor

OCTOBER 28, 2019

Search term level conversion data. Therefore, you’ll get a lot of data about which long-tail queries actually drive conversions. Paid SERP space generally generates far fewer total clicks despite getting premium placement on the SERP. This can help you achieve long term success. Does SEO help SEM?

SEM 68

SEM SEO Long Tail Marketing SERP 68

Moz

JANUARY 14, 2020

The most popular section in the report amongst Moz readers has always been the conversion correlation , where we crunch the numbers to see what sets the high-performing websites apart. If we take a five-year look-back, we can see the conversion correlation section acts as an accurate predictor of upcoming trends in digital marketing.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. In Moz’s words , “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). The Bottom Line: Conversions.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Target long-tail keyword variations. What is local search marketing? Write about complementary local services.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

KoMarketing Associates

MAY 13, 2020

Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core. From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself. Have success stories or more questions?

Features 165

Features Google B2B Marketing Top of Funnel 165