Choozle
NOVEMBER 14, 2023
Paid search advertising is a highly effective lower-funnel channel that reaches potential customers when they are close to conversion. Research by Google and Microsoft Advertising – the two largest paid search platforms – found that paid search ads can also raise brand awareness by as much as 80%. Think about it….
Webbiquity
MARCH 1, 2022
Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media. Longer content rules.
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KoMarketing Associates
AUGUST 7, 2018
You wanted to increase conversion rates. You eventually earned a nice 20-30 percent increase in conversion rates. After you’ve maxed out the performance of all the little elements on your website or in your sales funnel, is that as far as you can go? Minimalism works well for conversion rate optimization. But… is that it?
Madison Logic
MAY 2, 2024
Realizing that, according to LinkedIn’s 95-5 Rule , a majority of their target accounts are not ready to buy at any given time, Judit Szabo, Global Head of Demand Generation and Marketing Operations, saw an opportunity to bolster the company’s marketing efforts with full-funnel, account-based marketing (ABM). ”
Marketing Insider Group
OCTOBER 27, 2020
While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing provides a path for buyers to consume content, moving them toward a conversion. Millennials Rule. Conversions. How does each piece of content contribute to conversions?
Martech
OCTOBER 4, 2023
First, “After the pandemic, they had to change a lot of flight routes because of border rules,” said Anjlee Majmudar, VP of programmatic, for the airline’s digital marketing partner Brainlabs North America. They chose an unusual channel for this: programmatic advertising. Dig deeper: Bid shading costing advertisers $6.6
Zoominfo
JUNE 14, 2022
Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. “Have personality,” Rule advises.
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