KoMarketing Associates

JULY 24, 2018

If you’ve come to the point where you’re not going to be given any more budget, but you’re expected to produce more results, and you’ve optimized everything else you can, it may be time to (finally) optimize your campaigns’ lead gen forms. Forms can be conversion rate powerhouses. 4 Lead Gen Form Strategies.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

Optinmonster

MAY 29, 2023

With its drag and drop builder, you can create eye-catching popups and other lead generation forms that are optimized to deliver the highest conversion rates. Another strategy is to use OptinMonster’s targeting rules to display your lead gen forms to specific segments of your audience.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies Work Management 59

Unbounce

JULY 7, 2021

Just a few years ago it was even considered ludicrous for the internet to be used for ecommerce. They don’t have the luxury of spending their whole day just thinking about marketing campaigns, landing pages, and conversion rates. billion* conversions over the last 10 years. Three hundred! )

Marketing AI 145

Marketing AI Conversion Paid Search Agency Landing Pages 145

Unbounce

OCTOBER 8, 2019

Would you be frustrated if you discovered that tons of your potential customers are leaving your ecommerce website (and that your conversion rates are in the pits) because of a poor visitor experience? Today, I’ll go over the 12 rules I follow to create a shopping cart experience that’ll grow your ecommerce conversion rates.

Conversion Rate 111

Conversion Rate eCommerce Rules Conversion 111

Outgrow

APRIL 30, 2020

This is an excellent strategy for customer engagement and conversion. After implementing this, the brand saw a 36% growth in its conversion rate. You may smartly use it for lead generation by placing a lead gen form before giving users their personalized solutions. Ecommerce is not just about sales.

Personalization 103

Personalization Tools Customer Satisfaction Lead Ranking 103

Optinmonster

DECEMBER 22, 2022

You can immediately tell whether an email campaign has been effective at engaging your audience through metrics like open rates, clickthrough rates, and conversion rates. Finally, you can qualify and score leads based on their email behavior and direct your sales and marketing efforts appropriately. Sendinblue.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Webbiquity

OCTOBER 18, 2016

4) It’s not (just) about lead gen or sales—it’s about relationships. To be sure, a thoughtfully written business blog can generate leads (and sales). But focusing too much on generating leads (writing about your products and services rather than trying to be truly helpful) can backfire.

Lead Gen 100

Lead Gen Blogger Lead Scoring Lead Ranking 100

Unbounce

MAY 8, 2019

When you offer landing pages and conversion optimization as a service to your clients, you gain control over campaign assets. And, most importantly, you can build and manage pages without relying on the client, scoring higher conversion rates with a lower cost-per-lead. Is win-win-win a thing? Because it should be.).

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

Optinmonster

AUGUST 17, 2021

It helps you to grow your email list, drive more sales, and get higher conversion from any of your calls to action (CTAs). OptinMonster allows ANYONE to create engaging lead generation forms and eye-catching optin campaigns that deliver the highest conversion rates. How does it work? Floating bars. Welcome mats.

Lead Scoring 88

Lead Scoring Lead Ranking Generation Webinar Metrics 88

Unbounce

JUNE 8, 2020

However, unless you have a process in place to identify and capture those leads, there’s a chance they’ll bounce before you even realize they were there. Part of the challenge is that ecommerce and SaaS leads are pretty good at blending in and—understandably—reluctant to join yet another mailing list.

Sales Qualified Leads 139

Sales Qualified Leads eCommerce Lead Scoring Lead Ranking 139

Optinmonster

JULY 15, 2020

In fact, Page-Level Targeting combined with Exit-Intent® Technology is how Rich Page increased his conversions by 316%. Since OptinMonster offers so many ways to customize when, where, and what your campaigns display to target audiences, you can drastically increase your sales and conversion rates.

Best Practices 82

Best Practices Budget Programs Lead Generation Click Rate 82

Hubspot

JUNE 26, 2019

He says the PPC manager is helpful to both lead-gen and ecommerce accounts. Kenshoo offers a variety of advertising tools related to budget management, search, social, ecommerce, and app-based ads. This software is highly recommended by Joe Martinez, who was named one of PPC Hero’s top 25 PPC experts in 2017 and 2018.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

Optinmonster

APRIL 27, 2023

What Do the Best Lead Capture Forms Have in Common? A lead generation form, also called a lead gen form for short, captures email addresses and other contact information from potential customers. These forms are an essential part of any lead generation strategy. What Do the Best Lead Capture Forms Have in Common?

Lead Generation 90

Lead Generation Sales Qualified Leads Examples Generation 90

Unbounce

APRIL 17, 2019

I’m going to run you through a sneaky little tactic that big brands—like Marvel and Ben and Jerry’s—use to drastically increase their conversion rates. Social commerce has helped brands like Marvel, who implemented the strategy when promoting Infinity War and Ant-Man and the Wasp , achieve a 58% conversion rate.

eCommerce 111

eCommerce Tactics Top of Funnel Brand Identity 111

KoMarketing Associates

MAY 3, 2022

This is how most social platforms calculate engagement rates, but it works for website traffic as well. . Lead Generation. Lead generation is one of the top goals of B2B content marketing. How do you tell if your content is improving your lead gen process or holding it back?

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Albacross

APRIL 24, 2019

The quality of your landing page will largely decide the success of your lead generation campaigns, so you need to take as much time as necessary to develop and tweak it to maximize your conversion rate. Measuring Success Of Lead Generation Efforts. Conversion Rate. Time To Conversion.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Optinmonster

FEBRUARY 27, 2024

OptinMonster’s integrations with the leading email service providers , CRM software , and eCommerce platforms make it a great growth marketing tool to acquire new customers. WPForms WPForms is a user-friendly form builder that lets you add simple but effective lead generation forms to your WordPress website.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85

ConvertKit

MAY 1, 2020

Product landing pages work great for selling: Physical products, like an ecommerce store or subscription service. Most elements you'll find on a product landing page will also overlap with their more traditional lead-generating counterparts. Unlike a lead gen landing page, a product landing page will often include more than one CTA.

Landing Pages 72

Landing Pages Examples Product Work Management 72

Unbounce

APRIL 6, 2023

The AI writing tool generates copy for blog posts, ads, social media, websites, ecommerce, and more—much like Jasper. Sensei also provides insights on what visuals will perform best, giving a lil boost to those conversion rates. positions itself as a more affordable option than Jasper. However, Copy.ai

Marketing Automation Services 52

Marketing Automation Services Budget Programs Conversion Tools 52

Optinmonster

APRIL 22, 2024

Here are some of the best content types for generating leads: Downloadable resources: These can be checklists of tools or lists of resources. Webinars: Webinars work well as lead magnets because of their high perceived value. Discounts and coupons: Perfect if you have an eCommerce business.

Paid Content 96

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 96

Unbounce

SEPTEMBER 1, 2020

This might be clicking a “buy now” button on a sales page or filling out a lead gen form to “download your free copy.”. This applies to account creation (perhaps for a trial, paid account, or freemium version of the service) and ecommerce checkout pages. Check out 27 Ecommerce Landing Page Examples to Maximize Sales in 2020.).

Conversion 145

Conversion Examples Landing Pages Top of Funnel 145

Unbounce

APRIL 2, 2019

If you’re using a lead gen form, keep the number of fields to a minimum and make sure visitors can autofill. Attention ratio is the ratio of links on a landing page to the number of conversion goals. Social media is a massive driver for ecommerce. Use a single column layout, and strive to maintain a 1:1 attention ratio.

Landing Pages 145

Landing Pages Examples Lead Ranking Mobile Marketing 145

Unbounce

JUNE 12, 2023

If you’re using a lead gen form, keep the number of fields to a minimum and make sure visitors can autofill. Attention ratio is the ratio of links on a landing page to the number of conversion goals. Social media is a big driver for ecommerce. And then COVID happened, and social media became ecommerce.

Landing Pages 52

Landing Pages Examples Mobile Marketing Lead Ranking 52

Vidyard

DECEMBER 4, 2020

For instance: Is it an eCommerce page selling a physical product? Is it a B2B page aiming to capture contact info for a new lead? Add a CTA to Your Landing Page Video Good landing pages have a call to action (CTA) , usually a lead gen form or some kind of button: Sign up, buy now, book a meeting, download, etc.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Hubspot

AUGUST 5, 2019

Facebook Lead Gen Case Study: Major Impact Media. In 2019, Major Impact Media released a case study about a real-estate client that wanted to generate more leads. Results: By the time the promotion ended in April 2017, ads saw a 35% increase in conversion rate. Each visit cost the company an average of $1.14.

Case Studies 78

Case Studies Case Study Paid Content Studies 78

Rollworks

JUNE 3, 2018

That means you’re spending both your time and resources on th most profitable accounts and improving conversion rates with a focused effort. Traditional segmentation separates leads into different buckets (the “segments”) so that you can market to them with more specific messaging.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

SnapApp

OCTOBER 3, 2017

Both teams need to be accountable for the end 'conversion' rates. The purchase funnel is very much a production line, for example if marketing doesn’t show up for a few days to deliver the leads, then sales needs to up its conversion rates to compensate. This is important particularly with sales data. Mike McGrail.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Hubspot

JANUARY 13, 2014

While not every piece of content you create requires a lead-gen call-to-action, your content should include some sort of CTA -- whether to share your content on social, subscribe to your blog, or check out another page on your site. Clickthrough Rate. Conversion Rate. Landing Pages. Lifecycle Stages.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Vidyard

JULY 31, 2020

Video users have 34% higher web conversion rates ( Aberdeen Group ). In short: Video captures attention, educates prospective customers, drives conversions, and provides valuable analytics about what’s working. For instance: Is it an eCommerce page selling a physical product? Add a CTA to Your Landing Page Video.

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

Single Grain

AUGUST 24, 2022

With a well-designed lead-gen strategy, businesses can acquire high-quality leads who are more likely to convert into customers. Dive Deeper: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight. Conversion Rate Optimization. Ecommerce Marketing. Lead Generation.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59

Unbounce

OCTOBER 31, 2019

It does a lot of what a traditional lead-gen page might do, but it does it after the initial conversion goal has been met. In essence, we were hoping to move users through a ‘yes cascade’ or ‘yes ladder’ to improve conversion rates. Curious about the Unbounce ecommerce lookbook?

Lead Ranking 144

Lead Ranking Conversion Sales Qualified Leads Marketing Qualified Leads 144

Outgrow

JULY 22, 2021

Eventually, it will improve your email deliverability rate and sender reputation too. Yield a higher conversion rate. Based on the Email Service Provider (ESP) you are using, you will have to select the integration and lead gen fields in order to get your lead data and details stored.

Template 52

Template Examples Outgrow Work Management 52

SnapApp

JULY 7, 2017

Results: Since implementing the interactive quiz, we have seen amazing results including a 130% increase in conversion rate for completing the quiz. In addition, the “thank you” page increased overall conversion volume for consultations by 84%. . . Our other tool is a conversion calculator. Ben Bradley. Sam Hurley.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Directive Agency

MAY 9, 2017

Far too many people forget the value of conversion rate focused design. Finding bugs that hurt conversion rate. Type 3: Lead Gen Content. Content as a lead generation asset is an essential part of your sales funnel for B2B. Most traditionally, lead generation assets are grouped as: White Papers.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

SnapApp

DECEMBER 22, 2016

Demand Gen / Lead Gen. This is a content marketing blog that is filled to the brim with information about increasing conversion rates, boosting social media engagement, and driving more traffic to your business. Practical Ecommerce. If you want to learn how to boost conversions, follow this guy.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Albacross

MAY 22, 2019

There are numerous content upgrades that you can try out, such as case studies, lead gen calculators, infographics, cheat sheets, swipe files, guides, checklists, reports and many others. For example, Brian Dean of Backlinko was able to improve his conversion rate by a whopping 785% by using a simple checklist.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Convert

MAY 28, 2021

Codeacademy started prioritizing their tests and saw a 28% increase in the annual plan conversion rate. Industries with a focus on conversions such as SaaS, Tech, Retail, and Ecommerce tend to have the most maturity in their testing programs. Like I said, these particular industries are usually very conversion-focused.

Conversion Rate 78

Conversion Rate Stats Conversion Budget Programs 78