Navigate the Channel

JANUARY 3, 2023

For your public relations strategies to be successful, you need to have a list of media outlets you contact every time you want to get content out there. You are trusted to deliver newsworthy and accurate information and they’re trusted to connect with you to go deeper for additional content. What’s the impact?

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Public Relations Contacts Tips Marketing & Strategy 65

Sprout Social

APRIL 12, 2022

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. To help you keep up, let’s discuss the current environment for public relations professionals. Public relations through a new lens.

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Public Relations Stats Work Management PR 108

Valasys

MARCH 14, 2023

The field of public relations includes a wide range of public relations management tactics, tools and strategies. Modern digital communication, traditional media placements, large-scale event planning, and other related tasks frequently require a unique blend of abilities.

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52

Launch Marketing

SEPTEMBER 9, 2020

If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. To make the most of every opportunity, considering the addition of public relations to your marketing strategy could strengthen awareness of your brand and products.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

Hubspot

AUGUST 16, 2018

Welcome to the world of public relations. Commonly abbreviated to PR, public relations defines how a company communicates with people. And yes, it’s about more than press releases! Read on to learn more about public relations, or click below to jump to a specific section. Blog content.

Public Relations 99

Public Relations PR Work Management Marketing Management 99

Marketing Craftmanship

AUGUST 31, 2011

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” Flacks began using the press release as a marketing and propaganda tool, and this was a bad thing.

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Public Relations Press PR Content 100

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

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Stats Advertising Agencies Paid Search Agency Work Management 284

Stevens & Tate

MAY 24, 2021

As such, people sometimes confuse inbound marketing strategies with public relations (PR) strategies. After all, public relations is about maintaining the integrity of your brand. The Difference Between Inbound Marketing And Public Relations. Your PR content can double as inbound content, after all.

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Public Relations Inbound Marketing PR Marketing & Strategy 63

Hubspot

MAY 11, 2018

If you landed on this blog post, you’re probably considering a career in public relations. Read on to find out if a career in public relations is right for you. What is Public Relations? Public Relations can be boiled down into two main responsibilities: promoting a brand and protecting it.

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Public Relations PR Press Conference 74

ClearVoice

DECEMBER 11, 2018

In this series, we navigate the importance of publicity in content creation, and illustrate how these two powerhouses can better work together to create captivating, timely and impactful stories. The other is a robust mixture of public relations executives and writers from all over the world.

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Public Relations Rules PR Press 63

Schubert B2B

JUNE 19, 2018

For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. It’s also a good time to review your PR operations to keep your tactics fresh and ready to continue moving your clients’ publicity forward for the rest of the year. Press Releases.

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Public Relations B2B Trade Show Work Management 66

markempa

JUNE 3, 2012

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company.

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Public Relations Lead Scoring Lead Ranking Tactics 120

MarketMuse

DECEMBER 3, 2020

A public relations and content marketing masterclass. The post How to Drive Organic Impact with Press Content (Webinar Highlights) appeared first on MarketMuse.

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Press Webinar Metrics Organization Public Relations 76

Brandpoint

NOVEMBER 8, 2021

Are you stuck deciding whether to take advantage of a press release or a MAT release to distribute your branded content? Depending on your needs, you might lean more toward one type of branded content over the other. Press releases are cheap and easy to distribute, so they seem to get more attention than MAT releases.

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Press Distribution Click Rate Advertising Agencies 117

NuSpark Consulting

JUNE 13, 2014

There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. But among these channels, an important strategy is public relations. Public Relations: How to do it right. test) public relations, don’t do it randomly.

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Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Hubspot

MAY 7, 2018

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional.

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Public Relations Examples Campaigns PR 101

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.

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Press Traffic Marketing Websites Public Relations 42

Biznology

MAY 25, 2018

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. Anything New. The Bottom Line.

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Press Marketing Management Brand Identity Branding 178

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. Distribution mistakes to avoid.

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Press Distribution PR Public Relations 100

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. In fact, press releases are still very relevant.

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Press Relevance Marketing Budget Blast Campaigns 69

Adobe Experience Cloud Blog

MAY 10, 2017

Author: Marissa Lyman A member of your public relations team just secured a killer placement for your company. If you think the press coverage is a one-and-done type of deal, think again! There are lots of things that you can do with a press hit to make it go the extra mile for your brand. Congratulations! Memorialize It.

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Press Thought Leadership Marketo Advertising Agencies 133

SmartBug Media

JULY 4, 2023

One important way to do this is to have a comprehensive marketing and public relations (PR) strategy. Inbound Marketing Approach Inbound marketing is an approach to marketing that focuses on attracting customers through valuable content and experiences.

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PR Planning Marketing Management Public Relations 98

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. Doesn’t it make more sense to control your content and spread the word through social media, your blog and email? This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up.

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Press B2B Blast Campaigns Public Relations 67

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

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Marketing AI CMS Development Lead Ranking Process 147

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Handpicked Related Content.

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PR B2B Thought Leadership Advertising Agencies Campaigns 238

Marketing Insider Group

JULY 7, 2021

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. PR teams do things like secure media coverage, pitch and write stories, send out press releases, manage ad campaigns, and promote events and news. Quick Takeaways. What exactly do we mean?

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PR SEO Lead Scoring Lead Ranking 324

KEO Marketing

NOVEMBER 18, 2015

Once upon a time, public relations was about getting coverage. You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. People are using social media – not just traditional media – to consume content that is relevant to them. The reason?

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Public Relations Social Media Media PR 48

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Organic search has grown from 14 to 19%, which means readers seek and find Forecast content. How could we ever break through?

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Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Bluetext

DECEMBER 11, 2018

For our final post to end the year and look forward to 2019, let’s turn to the marketing component that is perhaps undergoing the most significant transition: Public Relations. That’s no longer the case, as publications that a generation ago would readily cover almost any technology pitch have seen their print ads shrink.

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Public Relations Trends Paid Search Agency Advertising Agencies 25

Biznology

JANUARY 4, 2019

Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus. Your company’s content should blend into several different areas of your marketing, which is one of the reasons it is so important.

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Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

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Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Stevens & Tate

FEBRUARY 17, 2023

Public relation is vital for a successful business marketing campaign. While marketing involves multiple bits and pieces, public relations ensure your target audience is receptive to your marketing messages by establishing higher brand recognition. Also, most journalists will quickly cover a brand story with multimedia.

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PR Public Relations Brand Identity Branding 89

Webbiquity

AUGUST 1, 2023

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page. Sites like Inc.,

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Paid Content Aggregage Marketing Websites Paid Search Agency 243

SmartBug Media

AUGUST 8, 2019

Content was updated August 8, 2019. Securing widespread press coverage isn’t something that happens overnight. Generating publicity requires planning, consistent outreach, follow-up, and dedication. While content might vary, there are a number of fundamental materials that should be included. Noteworthy Press Coverage.

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Press Digital Asset Management PR Case Studies 85

Bluetext

JUNE 10, 2019

Still, the value of a public relations practitioner according to PRSA is advocacy, i.e. “providing a voice in the marketplace of ideas, facts, and viewpoints of our clients.”. Anyone can write a press release about how great their company is, but getting a news reporter or editor to do so is a different story entirely.

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Public Relations PR Tips Media 31

B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? You often think of newswires and dot matrix printers spilling out the content inside a newsroom. In short, press releases still work! 12:12 – Data in press releases.

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Press Social Media Relevance Media 52

Content Marketing Institute

MAY 2, 2019

A press pack or media kit sounds simple and obvious for public relations pros pitching media to write about a company. But many marketers don’t think about how a press kit can be helpful to their content promotion. Here’s what you need to know.

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Media Public Relations Press Content 104