Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Avitage

JUNE 19, 2012

I opened and read email, a few blogs and checked out Twitter streams. An article about recent research results on content marketing spend caught my eye. Then my brain fired off a content marketing principle: acquire. Always be acquiring ideas and inputs for new content. My day started like most days.

Curation 120

Curation Practices Content Network Marketing 120

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Social networking. Disappearing content apps. Social shopping networks.

Social Media 145

Social Media Social Marketing Media Curation 145

Webbiquity

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. It seems each network has established its unique place (e.g.,

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

ClearVoice

NOVEMBER 16, 2022

Following the top content marketing influencers is like signing up for the best online training program. You get first dibs on in-depth tutorials, ultimate guides, and exciting updates on what leading enterprise marketing professionals are currently working on. Top 7 Content Marketing Influencers to Follow.

Content Marketing 98

Content Marketing Content Social Media Marketing & Strategy 98

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 313

Social Media Social Marketing Planning Tips 313

Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. Click To Tweet.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Webbiquity

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. Not only does it give you an entirely new avenue for reaching your followers, but your content doesn’t have to be nearly as polished as it does on your feed. Instagram Stories.

Social Media 137

Social Media Media Curation Twitter 137

Webbiquity

MARCH 15, 2018

Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What are your goals from social media marketing? What are you goals from social media marketing? What is the right social media scheduling tool for your business?

Social Media 323

Social Media Tools Media Work Management 323

Onalytica B2B

DECEMBER 8, 2016

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. We will just repurpose our content from Instagram Reels onto YouTube Shorts.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Compared to other forms of media, putting out content is simpler, doesn’t involve formalities and is more cost efficient.

Social Media 100

Social Media Features Media Curation 100

Webbiquity

DECEMBER 13, 2018

When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool. Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry.

Linkedin 218

Linkedin Paid Search Agency Companies Banners 218

Scoop.it

NOVEMBER 1, 2022

They devise a carefully curated social media advocacy strategy including fostering emotional connections, creating exceptional customer experiences, delivering consistent value, and more. Social media advocacy involves leveraging social media networks to forge and nurture positive relationships. Can boost content creation.

Social Media 82

Social Media Top of Funnel Media Brand Identity 82

Unbounce

DECEMBER 1, 2021

A mobile ad platform is a network where you can publish digital ads that display on mobile websites and apps. The platform manages ads on Google Search results, websites and apps that use the Google ad network, and YouTube. market share for mobile search , and the Google Display Network reaches 90% of worldwide internet users.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing & Strategy 139

Hubspot

JULY 23, 2018

You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. Sharing content isn't enough.

Peer-to-peer 101

Peer-to-peer Content Curation Network Marketing 101

EveryoneSocial

OCTOBER 19, 2022

Jobs was speaking to product marketing, but as Maasa Walker exemplifies in this episode of Social At Scale recruiters and employer brand strategists also set themselves apart with storytelling. What lands on Twitter might receive crickets on LinkedIn. This is another way of saying the familiar idiom: read the room. Learn more here.

Personalization 98

Personalization Brand Identity Branding Storytelling 98

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Table of Contents 1. Social Media Marketing + Michael A. Are you ready?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. Sounds like a marketer’s dream, right? For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. It’s the perfect network for connecting to customers in real time and building connections. Unfortunately Twitter traffic has become more difficult to come by over the past few years.

Twitter 100

Twitter Traffic Ad Building Tips 100

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

Verticals 103

Verticals Social Media Media Social Networks 103

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. With the combination of the right content, enthusiastic participation from advocates, and a killer strategy, you can easily increase your reach , humanize your brand , and ultimately , turn more of your followers into MQLs.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. So, let’s dive deeper into your future social media video strategy and see how you can make content that people will want to engage with! But what’s the fuss all about?

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Buffer

JUNE 16, 2022

From the platforms we are active on to the type of content we engage with, it’s not unusual for people to form (and break) connections based on the platforms they have in common. Many professionals feel that unless they are employed in digital marketing, their online persona has little value to their career.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

TrustRadius Marketing

MARCH 2, 2022

A good social media marketing tool can help you quickly make strong social media content. Your Small Business’s Social Media Marketing Strategy. Marketing professionals at small businesses wear many hats and are often unable to give all their attention to social media. Enter, social media marketing software.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Sprout Social

AUGUST 5, 2020

This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. When benchmarking your social performance, there are two key aspects that you need to examine: owned content and earned content. Learn what content works—and what doesn’t.

Analysis 141

Analysis Marketing & Strategy Advertising Benchmark Comparison 141

Convince & Convert

OCTOBER 22, 2021

By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. Collect and share testimonials from sales representatives who have seen an increase in revenue by sharing curated content. Who has had success at positioning themselves as thought leaders within the marketplace?

Social Media 123

Social Media Customer Surveys Eye-Tracking Opt-out 123

Scoop.it

JANUARY 11, 2024

Only with a strategy to build the brand across all channels can marketers create brand authority. Establish credibility and expertise Your customers are saturated with information and marketing messages, so how can you stand out in the crowd? When your messaging is split across several marketing channels, it can get out of sync.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Brandwatch Marketing

OCTOBER 3, 2022

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. We’ve written an in-depth guide on the why and how of influencer marketing.

Tools 92

Tools Blogger Demographics Social Media 92

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

MARCH 8, 2017

From a marketing perspective, there is no such thing as “social media.” For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

SocialPilot

DECEMBER 6, 2023

As much as I’d love it, I can’t see anyone using my name instead of the word ‘marketer’ in the future, but it’s still incredibly important to establish yourself as a name that someone associates with expertise in a certain field. Meetup.com can be a great resource for networking across any kind of industry or field that you can think of.

Personalization 89

Personalization Brand Identity Branding Tips 89

Parse.ly

FEBRUARY 6, 2019

Platforms that look promising (SmartNews, and yes, still Flipboard), platforms that look like they’re slipping (Twitter), and platforms that cannot make up their damn mind (looking at you, Google). And you need to know if those changes affect the content you produce and audience you work to reach. Direct referrals are also up a smidge.

Traffic 108

Traffic Content Facebook Google 108

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Effective communication Consistency in your content and communication across all touchpoints is crucial for a great brand experience. Choose what narrative you want to build and follow it through in all your communications.

Work Management 113

Work Management Marketing AI Brand Identity Branding 113