Marketing Insider Group

SEPTEMBER 3, 2015

Your content market strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile device dynasty of consumers. Mobile marketing strategy is going to be one of the keys to your success. 95% of B2B marketers use content marketing – so why shouldn’t you?

Mobile Marketing 100

Mobile Marketing Marketing Budget Marketing Strategy Marketing & Strategy 100

Zoominfo

JULY 9, 2019

Consider these statistics: 89 percent of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases ( source ). 88 percent of people trust customer reviews as much as word-of-mouth referrals from friends and family ( source ).

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

KoMarketing Associates

DECEMBER 8, 2015

A total of 86 percent of respondents from a study by Research+Data Insights found that word of mouth from peers was the most influential factor in narrowing their options for potential vendors. Content Marketing. Other popular forms of content assessed by researchers included webinars, blog posts, and videos.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Inbox Insight

APRIL 22, 2024

Content marketing is one highly effective method that you can employ to achieve these goals. By implementing strategies, such as content marketing, businesses can effectively boost brand recognition, build relationships with customers, and drive valuable traffic to their websites.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Golden Spiral

MARCH 10, 2022

Up to 50% of healthcare consumers reported that word-of-mouth was a top factor. Case studies are a formalized version of word-of-mouth. A Statistic to Cite. As marketers, we have become obsessed with numbers, stats, and metrics. What statistic do you want your prospects to remember most?

Word of Mouth 62

Word of Mouth Case Studies Case Study Stats 62

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

KoMarketing Associates

NOVEMBER 6, 2014

Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world. 50% of B2B Marketers Cite Referrals as Most Efficient Lead Gen Tactic ( link ). As a huge fan of word-of-mouth marketing, I love this statistic on the surface. Interested in video marketing?

Stats 120

Stats B2B Marketing B2B Lead Gen 120

Valasys

JANUARY 17, 2020

Strategize Your Content Marketing : B2B sites are conventionally copy-heavy & hence, transitioning to a streamlined website can be somewhat difficult. B2B marketers need to optimize their website loading time & overall experience that it delivers to B2B customers. B2B customers value the testimonials. &

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Outgrow

AUGUST 6, 2021

Interactive content is your best friend when it comes to lead generation. In fact, the Content Marketing Institute suggested that 53% of content marketers use interactive content in their lead generation campaigns. One of the most important features of influencer marketing is the word of mouth it generates.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. But simply asking people to spread the word on social media doesn’t always cut it.

Paid Content 82

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 82

accelerate agency

OCTOBER 21, 2020

Recent statistics forecast that the SaaS sector could be worth as much as $623 billion by 2023. Here’s a quick look at what we’ll be covering: What is a SaaS marketing strategy? How is SaaS marketing different? Tried and tested SaaS marketing strategies. Utilise content marketing. Utilise Content Marketing.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Outbound Engine

APRIL 15, 2019

These real estate lead statistics found that over 40% of buyers find their homes online. Marketing yourself is more important than ever. Here’s why you should consider it for your real estate business: Marketing automation helps build relationships. Marketing automation increases lead numbers through content marketing.

Buy 47

Buy Marketing Automation Services Lead Marketing Qualified Leads 47

Contently

FEBRUARY 16, 2017

Influencer marketing has a 37 percent better retention rate than business that doesn’t come through word of mouth. Start with the ‘who’ First off, make sure that your market is actually going to be influenced by the influencers you want to target. Realign your onsite marketing.

Campaigns 100

Campaigns Tips Advertising Agencies Word of Mouth 100

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Yes, of course you do.

Buyer Personas 107

Buyer Personas Copywriting Content Ideal Customer Profiles 107

EveryoneSocial

NOVEMBER 9, 2020

Much of recruitment marketing may fall on the marketing team to help, but pending your company size, it should definitely include: employer branding roles, recruiters, talent acquisition, and anyone else in HR that may play a pivotal role in the hiring process. Recruitment Marketing Statistics.

Tips 98

Tips Paid Search Agency Advertising Agencies Word of Mouth 98

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). Wrapping Things Up.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Rev

AUGUST 2, 2023

Finally, marketing can help sales by providing the necessary resources to close deals. Ask your best clients for referrals Word of mouth is one of the most effective ways to acquire customers in the B2B world. But is it still an effective tactic in the age of digital marketing?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Bound360

OCTOBER 12, 2018

That’s the difference we see between user generated content and advertiser or marketer generated content. According to a study by Elon University, 65% of consumers trust word of mouth on the Internet more than content produced by advertisers. 2018 trends in content and personalization. Related Posts.

Word of Mouth 40

Word of Mouth User-Generated Content Case Studies Case Study 40

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? Previously, content about Kodak products would have been created by the media.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Valasys

MARCH 9, 2020

Working with predictive techniques such as a predictive content strategy according to the likes & interests of the customers, allows marketers to prepare the pieces of content in a way that helps scale up personalization to streamline B2B sales cycle. Read more on How to Build Customer Loyalty with Content Marketing.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

EveryoneSocial

NOVEMBER 19, 2019

This is not to say the reputation of your organization did not matter before, because word of mouth is — and continues to be — a timelessly powerful channel. The more people trust your content, the more credible and positive they feel towards your brand. Corporate Reputation Statistics.

Work Management 62

Work Management Marketing Management Lead Scoring Lead Ranking 62

Schubert B2B

OCTOBER 31, 2017

User-generated content posts are essentially free, word-of-mouth referrals — AKA the best kind of referrals. That is a huge statistic that social media plays a part in. No matter how much advertising we bombard people with, one thing holds true — people trust people over companies, and UGC leverages that.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Emplifi

NOVEMBER 18, 2019

"What is the digital version of word of mouth?".

Word of Mouth 42

Word of Mouth Marketing & Strategy Statistics Social Media 42

Scoop.it

SEPTEMBER 7, 2021

When people chat about your email campaigns on social media, it will improve your brand’s word-of-mouth publicity. Email should not be your only marketing channel. If you look at the statistics, Facebook alone had approximately 2.85 Leverage user-generated content. Give more options to subscribers.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

Outgrow

MARCH 2, 2021

Inbound e-commerce marketing is when a brand uses the data they’ve collected about their customers’ preferences. In this case, a brand would utilize modern tactics such as content marketing, SEO, or social media marketing. Examples of inbound e-commerce marketing include blogs, podcasts, and e-books.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Convince & Convert

SEPTEMBER 22, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Are You Treating Your Fans Like Cattle 7 Surprising Statistics About Twitter in America The More Things Change, The More Things Change [link] Douglas Karr As well as the relationship, there’s also a great (..)

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Single Grain

MARCH 28, 2022

Another issue with content marketing metrics is that setting up tracking can be very difficult (or even impossible) depending on the tools provided by your company and your own technical abilities. New to content strategies? New to content strategies? The 6 Most Important Content Marketing Metrics.

Sales Management 122

Sales Management Top of Funnel Content Marketing CTR 122

ClearVoice

MARCH 28, 2022

This brings us to content marketing. Content marketing isn’t new. 3 reasons to invest in content marketing. 3 reasons to invest in content marketing. Content marketing benefits include brand awareness growth, #SEO improvement, and lead generation increase.

Top of Funnel 143

Top of Funnel Content Marketing Planning Marketing Management 143

Convince & Convert

MARCH 25, 2010

Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 16, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Contently

APRIL 18, 2023

Content marketing is one of the most powerful tools in a modern marketer’s arsenal. Though marketers may have a general sense that content contributes to their company’s bottom line, a staggering 49% don’t understand how their content is performing, according to a recent Parse.ly

Lead Ranking 148

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 148

Convince & Convert

SEPTEMBER 20, 2010

link] drbret RT @jaybaer: 7 Surprising Statistics About Twitter in America [link] [link] Sharon Mostyn I'll make up for 53% never post updates RT @jaybaer: 7 surprising stats about Twitter in America (what shocks you?) [link] [link] Luciano Borsato RT @jaybaer: 7 surprising statistics about Twitter in America. what shocks you?)

Social Media 159

Social Media Media Stats Statistics 159

Vidyard

MARCH 1, 2016

In a recent article by Forbes , it was noted that influencer marketing can function exactly as word of mouth (WOM) marketing with adjoining social media amplification. In fact, WOM­-inspired marketing can produce 37% greater customer retention and twice the amount of sales when compared to paid advertising.

WOM 50

WOM Video Marketing Planning Advertising Agencies 50

Outbrain

AUGUST 21, 2019

3) Email Marketing. According to the latest statistics from Wordstream, email marketing is the third most popular source for B2B information , after colleague recommendations and industry thought leaders. For B2B marketers, email should be a staple part of their lead generation efforts. 9) Video-based Marketing.

Paid Content 29

Paid Content Lead Generation Tactics Lead Scoring 29

Hinge Marketing

APRIL 11, 2014

The benefits of email marketing have been proven time and time again. Here are a couple notable statistics. About half of B2B companies spend at least 10% of their marketing budgets on email, and email marketing’s ROI has been found to be 127%. Would swapping content be valuable for your respective audiences?

Contacts 48

Contacts Organization Marketing Budget Word of Mouth 48

Convince & Convert

JULY 27, 2010

I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. How have you found and incorporated new voices into your content? It will pay off.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

LEADership

APRIL 1, 2014

You also need a forward-looking mobile strategy for emerging markets, where the phone is the primary means for Internet access. And don’t dump word-of-mouth as an old world marketing method. Marketing Automation Can Be Friend Or Foe , But How Will You Know? So What Can You Do Now? Image credit: Shutterstock.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Lead Ranking 40