Parse.ly

MAY 23, 2023

partner MacMillan Search In today’s ever-evolving landscape of search engine optimization (SEO) and content marketing, businesses are perpetually seeking innovative ways to create compelling, authentic, and valuable content that resonates with their audiences. The other biggest trend?

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Tiecas

MARCH 21, 2024

Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events. 60% of manufacturing marketers reported they used in-person events to get in front of their audiences versus only 28% in the previous year (Understandably due to the pandemic).

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

DivvyHQ

MAY 13, 2022

and the ever-increasing competitiveness of most industries, the urgency for content collaboration has never been greater. Let's take a look at the latest trends that you can leverage to improve collaboration, which will inevitably improve the output of your content operation. .

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Content4Demand

OCTOBER 9, 2018

In fact, 78% of respondents to the Demand Gen Report 2018 Content Preferences Survey said they place a higher emphasis on the trustworthiness of content sources than they used to. SMEs can make content more trustworthy by providing insight on the latest product and market research and trends, as well as compelling customer use cases.

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Content4Demand

APRIL 2, 2019

B2B marketers share common challenges, so it’s no wonder that we encounter many of the same questions about working with a content marketing agency. How do I create content that will stand out from the clutter? It also gives you great insight into who may be ready for bottom-funnel content or more sales-ready messaging.

Paid Search Agency 85

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 85

Animalz blog

NOVEMBER 28, 2023

Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.” Please compile an overview of recent advancements in {insert your topic} , including key players, significant milestones, and emerging trends.” Perplexity solves the research equivalent of this problem.

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Salesforce Marketing Cloud

JUNE 9, 2022

They’ll help you skill up and learn about your ideal marketing career in various in-demand roles, including: Content Marketing —Build brand awareness with engaging stories. Grow an online presence with shareable content and learn how to use metrics to track success. ” Isiah Wint-Rose , Email Marketing Analyst.

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Biznology

MARCH 31, 2017

Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. That trend has changed. Want to make it happen?

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KoMarketing Associates

SEPTEMBER 24, 2015

Fast forward in time and here I am today still putting my journalism skills to good use as a content marketer. In recent years, there has been much talk of the intersection of traditional content marketing and traditional PR/journalism. Case in point: content interviews. Don’t be alarmed – we’ve all been there!

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Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. This trend is consistent and was reported in 2010, 2011 and in 2012.

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Velocity Partners

NOVEMBER 1, 2023

Unfortunately, speaking to someone with 15+ years in traffic management or B2B telecoms or cross-cultural communication is the only way we can come up with any honest marketing for those markets. So, why does the thought of having a one-on-one conversation with an SME make your palms sweat? Shall we get started?”.

SME 82

SME Paid Search Agency B2B Marketing Ideal Customer Profiles 82

SmartBug Media

JANUARY 25, 2023

Speaking of interviews, your initial persona interviews should inform more than just your strategy—they should inform your copywriting and content as well. In addition to the interviews used to craft your buyer personas, you should also conduct regular subject matter expert (SME) interviews.

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Buyer Personas SME Copywriting Inbound Marketing 52

Content4Demand

NOVEMBER 6, 2018

And blogs should be a priority component of your content marketing strategy. The Demand Gen Report 2018 Content Preferences Survey Report found that 71% of B2B buyers go to blogs for information during the purchase process. Use trending topics to develop themes for your posts. Blogs are popular. Tip #1: Look for Themes.

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Marketing AI Tips SME Case Studies 71

Scoop.it

AUGUST 3, 2021

As we can see, some companies like Specsavers have made curated content a central theme to their social media strategy – with the company’s Twitter account continually inviting audience participation through hashtags and informal conversation starters. So, how can content curation be best used to boost SME marketing?

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Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Leverage the Top Marketing Channels with Your Content.

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Onalytica B2B

DECEMBER 7, 2017

This includes the larger influencers who perhaps set the tone and trends in the industry, but are difficult to engage, as well as the smaller influencers. This data can provide insights on content creation ideas, and how you should approach your engagement targets.

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Martech

FEBRUARY 23, 2024

When listening to respond is OK While social listening on a macro level can help fill the gaps in your content mix, I find there’s still a massive opportunity on the micro level — actively engaging with individuals from both the SME and company profiles. This helps craft relevant copy and note topical trends in their posts or comments.

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ClearVoice

JULY 13, 2022

How to market to millennials. While there are no hard and fast rules to abide by, trends exist. Here’s what we know about how this generation wants to be marketed to and what they are hoping to get when they buy your product or service. Create an SME video series. MillennialMarketing Click To Tweet.

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Valasys

NOVEMBER 5, 2019

Educate People About Market Trends: Use the Newsletters : Email marketing can be an effective way to educate your potential buyers about the relevant trends within their niches. Marketers can use newsletters to send weekly or daily updates to the prospective & existing customers.

Contacts 51

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DivvyHQ

SEPTEMBER 23, 2022

Your blog is often the centerpiece of your content marketing offering. Google eats up your fresh content and serves it up to hungry audiences. And continual feeding bears more fruit. But sometimes the well of fresh ideas runs dry.

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ClearVoice

AUGUST 14, 2023

This article will discuss the content marketing challenges unique to cybersecurity companies and some tried-and-tested content strategies for increasing cybersecurity awareness and adoption. But small and medium-sized enterprises (SMEs) operating in cybersecurity face unique content marketing challenges.

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Content4Demand

FEBRUARY 11, 2020

We’ve identified six can’t-miss sessions that we think are ideal for content marketers, beginning of course with our very own case study session with Assurant. How Assurant Used Content as the Key to ABM Success Tammy Graves and Catherine Boyd, Assurant Kelly Zahoudanis, Content4Demand Monday, 3:10 p.m. It goes by so quickly!

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ClearVoice

APRIL 2, 2020

Some are experts in a specific topic, others are experts at creating content and some blur that line with their knowledge base and content creation skills. While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME).

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DivvyHQ

AUGUST 18, 2021

One of the best ways to do that is with content that you support with original research. Why should the world’s largest companies establish brand authority? After all, they’re at the pinnacle of their respective industries. Three letters: AOL. Oh, how the mighty have fallen.

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Parse.ly

MAY 9, 2023

marketing team practices what we preach. every day to make data-driven decisions and inform our content strategy. In our Inside Look webinar , Demand Gen Manager Rebecca Allen and Content Marketing Manager Andrew Butler peel back the onion to explore their favorite Parse.ly Capitalize on trending topics Parse.ly

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Hinge Marketing

NOVEMBER 3, 2021

Well-attended industry events tend to draw buyers as much as they do bloggers and journalists on the hunt for trends and hot topics. The simple fact that a SME from your firm has been selected to speak at a virtual industry conference or in-person training helps position them (and your firm) as a thought leader or Visible Expert.

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Consulting Work Management Marketing Management Webinar Metrics 123

Bluetext

JULY 28, 2023

Whether it’s publishing industry analyses, contributing to discussions on current trends, or offering innovative solutions to industry challenges, thought leadership can significantly enhance your brand’s credibility and visibility. Content Marketing Another critical strategy in today’s PR toolkit is content marketing.

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Paid Search Agency SME Thought Leadership Companies 26

Hubspot

FEBRUARY 15, 2017

It was the 2016 winner of the "Marketing Campaign of the Year SME" category. 7) Content Marketing Awards. You may have heard that there’s an art to content creation and marketing -- after all, that’s one of the things we love to do most around here. 9) Digiday Content Marketing Awards.

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Paid Search Agency Paid Content Advertising Agencies Budget Programs 70

Single Grain

NOVEMBER 18, 2019

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. In fact, high-quality writing is more important than ever.

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Paid Content SME Product Tips 106

Online Marketing Institute

NOVEMBER 2, 2010

As a B2B agency, we can be as guilty of letting the learning machine slow down as any client-side marketing team. Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. But we do fight this tendency.

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Single Grain

JUNE 19, 2019

Small- and medium-sized businesses (SMBs) are starting to see the benefit of excellent content marketing. In fact, according to a recent report carried out by Clutch, 80% of people have bought a product or used a service as a result of a company's content marketing. 30 Brands with the Best Digital Marketing Campaigns.

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ClearVoice

SEPTEMBER 6, 2022

Content marketing is a massive business, with brands spending a considerable amount of their time and budgets making sure they use it wisely. Unfortunately, creating a lot of content (even great content) and having no idea where it will most impact your customers’ buying journey can lead to lackluster results.

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Referral Rock

OCTOBER 30, 2019

If you run an SME or startup, then you know scaling a business is all about how many customers you can gain while retaining as many customers as possible. Other popular digital marketing tools in this category: Drupal, Joomla, Wix, Squarespace. Content Marketing Software. Customer Relationship Management (CRM).

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Convince & Convert

MARCH 16, 2010

link] Cheryl Rochford 7 Reasons Not to Put All Your Eggs in the Twitter Basket [link] #smb #sme #smallbiz #entrepreneur #socialmedia #twitter [link] Ryan Turner 7 Reasons Not to Put All Your Eggs in the Twitter Basket (Convince & Convert) [link] [link] Patrick Knauer RT @jaybaer: Great read on Twitter's challenges in the SM space.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Directive Agency

JULY 26, 2016

SEO & Content Marketing Consulting Director from Sydney Australia. If you are an in-house marketing team picking an SEO company you need to look for the following things – Some positive signs (How we do business). The in-house marketer faces many issues when looking to hire an external SEO agency. Tommy Landry.

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