Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. with virtual and augmented reality.

Brand Identity 97

Brand Identity Branding Advertising Mediums Paid Search Agency 97

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. As new technology has come and gone, the goal of marketing has remained largely unchanged. The Backstory.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Content Standard

DECEMBER 18, 2014

If you have already blocked off your calendar and scheduled your “out of office” reply for February 27, 2015, you know a little about great storytelling. I mention this because I have just one content marketing prediction to offer for 2015: We will begin to tell extraordinary stories together. Come aboard.

Content Marketing 40

Content Marketing Storytelling Television marketing Broadcasting 40

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. As new technology has come and gone, the goal of marketing has remained largely unchanged. The Backstory.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

ClearVoice

FEBRUARY 1, 2022

Within content marketing, it’s essential to know the change agents that vocalize their stand on inspiring change, and we’ve compiled some of the best to help inspire and evoke action within your marketing efforts. Her content on Instagram will inspire your creative flow while pushing the greatness within.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Bluetext

MARCH 8, 2018

Content marketing is one of the best ways to drive target audiences to your website and to get into your sales funnel. A key question to ask is whether you you have the right content marketing strategy to drive organic search and grab attention in your outreach. 3) Storytelling never gets old. Boring not so much.

Marketing & Strategy 20

Marketing & Strategy Marketing Strategy Top of Funnel Marketing Management 20

Convince & Convert

APRIL 7, 2015

When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ). Storytelling secrets.

Lead Scoring 157

Lead Scoring Lead Ranking Work Management Statistics 157

Convince & Convert

MAY 10, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. “Hopefully we can find that happy medium,” Jeff says, “between the human-curated and -created content and that which is automated.” Listen Now . The RSS feed is: [link]. Holy Social!

Social Media 143

Social Media Activities Media Skype 143

seo.co

JANUARY 26, 2022

And back before there was radio and television. The medium through which stories are told has evolved over the centuries, but the power of the story has not. And if you want your marketing to cut through the noise, it’s important that you embrace and perfect the art of brand storytelling. The Power of Storytelling.

Storytelling 97

Storytelling Brand Identity Branding Case Studies 97

Vidyard

JANUARY 30, 2014

Nonetheless, based on the popularity of streaming media sites like Netflix and Hulu, on-demand video content is certainly the way of the future. Packaging content in online episodes could help perpetuate the brand’s opinion on organic farming in the family living room if the content resonates with fans.

Brand Identity 51

Brand Identity Branding Paid Search Agency Television marketing 51

ClearVoice

JULY 27, 2023

That’s why we connect freelancers with growing brands who need talent like you to power their content marketing and media channels. We want to help connect you with vetted clients who value improving the quality of the content we all consume every day. ClearVoice helps you do that by enabling content creation at scale.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

ClearVoice

NOVEMBER 30, 2021

Content marketing is no longer a peripheral practice that helps set your brand apart from competition. It’s now at the core of most digital marketing campaigns. Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. Content marketing helps SEO.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Digital Marketing World Forum

AUGUST 28, 2019

Prior to founding EditMate in 2016, she spent her career in the video production industry working as Producer and Editor, creating content for global brands, agencies, and television shows. What is the BIG next thing for 2020 that marketers should be preparing for now? Video continuing to dominate. Hint: EditMate ).

Work Management 15

Work Management Marketing Management Advertising Agencies Curation 15

Kapost

OCTOBER 7, 2016

Now, 20 years later, I’m a visual storyteller who utilizes the power of video to help brands communicate and connect to customers, prospects, and key personnel. Back when television was essentially the sole broadcaster of video marketing, throwing your logo on any ol’ commercial that featured a celebrity worked wonderfully.

Storytelling 128

Storytelling Video Marketing Lock-In Television marketing 128

Convince & Convert

AUGUST 19, 2021

Using the Right Medium. Increasingly, the preferred medium for this type of social influence is video. Unboxing videos typically break the “shorter-is-better” rule for marketing videos, since they are designed to appeal to an already loyal fan base. The storytelling must simulate the senses. About the Author.

Video Marketing 187

Video Marketing Advertising Mediums Social Media Television marketing 187

Contently

OCTOBER 6, 2016

“Now we’re restructuring and hiring two hundred content marketing people globally,” said Katrina Neal, the head of content marketing for Cisco’s service provider segment. The move signifies not only a change in marketing tactics, but also an effort to refocus the company around storytelling.

Advertising Agencies 147

Advertising Agencies Work Management Content Marketing Marketing Management 147

Content Marketing Institute

AUGUST 13, 2018

We’ve selected “creating more engaging content” as one of our top priorities in Content Marketing Institute annual surveys. We’ve listed “engagement” as one of our most important content marketing goals in the very same survey. HANDPICKED RELATED CONTENT: 5 Psychological Insights to Improve Your Content Marketing.

Television marketing 84

Television marketing Click Rate Case Study Case Studies 84

KoMarketing Associates

JUNE 9, 2015

Whether you love Piper Chapman or love to hate her (I guess I fall somewhere in between), you can’t argue with the facts: there’s a pretty sweet content marketing strategy behind OITNB – and I’m going to teach you how you can copy it to make your content strategy even stronger. Let’s take a look: Tell a Great Story.

Marketing & Strategy 120

Marketing & Strategy Storytelling Content Television marketing 120

Hubspot

FEBRUARY 18, 2019

Whether it's the hit television show Friends or the classic movie Forrest Gump, most people never turn down an opportunity to watch Ross pivot his couch or witness Forrest develop into a ping pong celebrity -- even if they've already watched it 27 times. Recommended By: Christina Perricone , Content Marketing Strategist at HubSpot.

Hubspot 76

Hubspot Planning Forrester Best Practices 76

Content Standard

MAY 24, 2018

On the other hand, a B2C consumer that engages with your content and follows your brand might not necessarily have a strong intent to make the purchase. As such, the stereotype that B2B content marketing tends to be stale and uninspired presents an opportunity to differentiate your brand from the pack. General Electric.

B2B Marketing 74

B2B Marketing Content Marketing Brand Identity Branding 74

Marketing Insider Group

JUNE 10, 2015

What Bob said was “We (those in marketing ) need to look at our PC screens as if they were televisions and people do not read television, they watch it.”. Consumers have, as Bob predicted, taken to looking at their screens as if it were a television. Video is all about storytelling.

Television marketing 100

Television marketing Burn Rate Mobile Advertising Storytelling 100

Single Grain

OCTOBER 12, 2023

After reading this post, you’ll be inspired by successful video content marketing examples. You’ll have a better idea of how to produce your own excellent content depending on which specific type of video would work best for your goals. Not to worry! message in response to AI and machine learning.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Single Grain

MAY 17, 2023

Today, luxury brands use a variety of mediums and platforms to reach their target audience. In the past, luxury brands relied on traditional forms of advertising, such as print and television ads. They can also engage with consumers through content marketing and influencer partnerships.

Paid Search Agency 52

Paid Search Agency Ads Advertising Agencies Loyalty 52

Convince & Convert

OCTOBER 22, 2013

How can you manage risk in your content marketing? I think the future of big content is multi-platform. Imagine a campaign that delivered content across your browser, television, and Google Glass. The best big content projects go way beyond the form and achieve something that is really hard, which is storytelling.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Heinz Marketing

JANUARY 18, 2021

Is it a truly new medium that is, as I always say, is long-form storytelling, or is it just another way to get some little snippets and content up on your site here. I think the question is, what do you consider a podcast and what is just content publishing? Things that start becoming more profitable over time.

Top of Funnel 117

Top of Funnel Work Management Marketing Budget Startups 117

Hubspot

FEBRUARY 15, 2017

But as marketing evolved and its digital aspects became almost mandatory -- online ad spend, for example, is expected to outrank that of television this year -- it was determined that remarkable work within this category should be celebrated. 7) Content Marketing Awards. 9) Digiday Content Marketing Awards.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Hubspot

MAY 15, 2013

On some level, that’s the fundamental principle of public relations -- to get people talking about and interacting with your brand, your executive team, and your product in lovable ways that inspire great conversation and content. Two challenges emerged from this dynamic between marketers and designers.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

ClearVoice

APRIL 9, 2020

Create intentional content. Each piece should align with your content strategy , be identified by a content level and hold space in your content plan. Don’t do the same by pushing your content out to the world without goals and structure. Top 25 content types for inbound marketing.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Content Standard

NOVEMBER 20, 2017

Video content and other forms of multimedia are often proclaimed the “way forward” for content marketing—more engaging, more shareable, and more effective than large blocks of text. Video marketing trends aside, video—sad to say—is essential for your content mix. Does the Medium Suit the Message?

Viral Marketing 78

Viral Marketing Video Marketing Top of Funnel Content 78

DivvyHQ

OCTOBER 30, 2017

And every single person on the planet can connect with comedic storytelling on some level. In our recent content marketing research, nearly 40% of respondents reported that, “coming up with creative ideas” was a top content planning challenge, whereas 64% reported “coming up with a comprehensive strategy” is a top barrier.

Planning 74

Planning Video Marketing Content Paid Search Agency 74

Content Marketing Institute

AUGUST 14, 2018

If you could pick one thing in content marketing you want to go away today, what would it be? That’s what we asked Content Marketing World presenters. Expect to be strong: Repurposing or repackaging of old but successful content marketing campaigns is a big one. Joakim Ditlev , founder, Content Marketing DK.

Content Marketing 101

Content Marketing Work Management Paid Search Agency Advertising Agencies 101