KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. As a writer, I’ve always been attached to Microsoft Word.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Evaluate link profiles and determine new opportunities. This infomation can uncover new link building opportunities and potentially harmful links.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

KoMarketing Associates

SEPTEMBER 8, 2015

When an organization doesn’t know what online marketing channel makes the most sense for their business, or they are not very knowledgeable on the differences between SEO, PPC, and social media, we need to explain both the differences and how we leverage all three to generate results. Related Posts.

PPC 120

PPC Social Media SEO Marketing Management 120

seo.co

NOVEMBER 28, 2022

Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. Content is a broad term, referring to anything from simple social media comments to extensively detailed whitepapers, and everything in between. New Mediums For Content Marketing. Online Interviews.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

KoMarketing Associates

JULY 20, 2017

In this post, we’ll look at some of the most common SEO myths being passed around the online marketing industry and determine whether each is true or false. Google did a study in 2012 that found incremental clicks to paid results when an organic result was present. Too much link building will negatively impact your SEO.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

AUGUST 5, 2015

But beyond the website, it seems like the most successful vendors establish trust and credibility across all areas of the online marketing experience, right down to the individual level when possible. One way is to help other colleagues and site owners in their endeavors online as well. Pressed for time?

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

SEPTEMBER 5, 2017

According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 percent) claim that their top challenge for proving ROI is attributing social and content to revenue. Overall inbound links acquired via social media activity. Industry / influencer analysis. Topic identification.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

SEPTEMBER 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. Align with Link Building Initiatives. Align with Link Building Initiatives.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

AUGUST 26, 2014

My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. Defining Link Metrics that Impact SEO Link Building Development.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Zoominfo

DECEMBER 19, 2018

Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Featured Video: How to Measure the Success of Your Content Marketing Campaign. Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

KoMarketing Associates

APRIL 24, 2014

SEO can certainly be augmented through and augment email marketing campaigns. Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Zoominfo

OCTOBER 5, 2021

Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Featured Video: How to Measure the Success of Your Content Marketing Campaign. If you work in digital marketing, this channel is for you! Featured Video: Online Marketing Strategy on a Budget.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

KoMarketing Associates

FEBRUARY 24, 2015

It’s clear this recommendation needs to be revisited for both direct optimization and future content marketing initiatives. Actionable tactics for marketers: PDF to HTML conversion – its okay to have both but HTML provides more flexibility in applying keyword strategy and optimizing the landing experience.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

JANUARY 3, 2017

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis.

Analytics 243

Analytics CTR Google Reachforce 243

KoMarketing Associates

JUNE 20, 2019

So, how do we ramp up the effectiveness of B2B marketing? The answer lies in link building, which is among the #1 ranking factor. However, it has become quite an exhausting exercise since the majority of businesses that produce content don’t really attempt to acquire links. Let the link-building efforts begin.

Link Building 120

Link Building Ad Building Marketing & Strategy B2B 120

KoMarketing Associates

MAY 1, 2014

If you aren’t familiar with the show, it’s a 3-day conference featuring 40 sessions geared toward small businesses, enterprise marketers, and marketing experts. I’m a big believer that existing customers are one of the best (and most overlooked) assets of marketing and can play a major role in a company’s brand, especially online.

Ad Building 120

Ad Building Brand Identity Branding POS 120

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. You can also add applicable presentations, web addresses, and other collateral created within these sections as well.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

JANUARY 3, 2017

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis.

Analytics 201

Analytics CTR Google Reachforce 201

seo.co

SEPTEMBER 25, 2023

Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management. Develop your own online presence. The service segments that exist within a digital marketing agency go well beyond simply “ SEO & link building.”

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

The Effective Marketer

JUNE 23, 2009

If you haven’t done already, check out the review of the first 5 presentations. Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO.

Training 100

Training Planning Marketing Budget Creation Work Management 100

KoMarketing Associates

DECEMBER 1, 2016

First, consider performing a “[keyword] site:domain.com” search to uncover whether duplicate content may exist on the website. Here’s an example of the existing assets we have on KoMarketing for the phrase “B2B content marketing ”. The Inbound Link Audit. Second, consider using the Small SEO Tools Plagiarism Checker.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

Biznology

JANUARY 6, 2014

Likewise, you should want to present the best content possible for your users to buy from you. You will not accomplish this with duplicate content, especially if it constitutes the majority of the content on your site. What is the best way to build links to my site and get Google to rank me higher?

SEO 80

SEO Marketing & Strategy Lead Scoring Lead Ranking 80

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Lee Odden at Online Marketing Blog (www.toprankblog.com) knocked out a laundry list of what not to do if you’re trying to pitch him.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

KoMarketing Associates

NOVEMBER 14, 2017

The average user’s objectives on Zhihu present an opportunity for B2B professionals or companies to share insight into their own advanced technologies or services or industry thought leadership. . This is a space for in-depth blog posts or content syndication. As a knowledge sharing community, over 70.6 Additionally, 65.5

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

Huptech Web

MARCH 2, 2023

It is no secret that social media has revolutionized how businesses approach online marketing and have become an integral part of their marketing strategies. This presents an enormous opportunity for eCommerce businesses to reach their target audience and drive sales through social media platforms.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

KoMarketing Associates

MAY 16, 2017

Many of us have seen the impressive numbers around B2B content marketing usage. If you haven’t, here’s a snapshot (courtesy of the Content Marketing Institute ): While these figures are encouraging, they likely aren’t enough alone for you to adopt a full-fledged B2B content marketing strategy.

B2B Marketing 150

B2B Marketing Content Marketing B2B B2B Thought Leadership 150

SalesIntel

MAY 17, 2023

Content marketing means promotion with the help of creating and publishing content. This content can be used to promote various products or services. For example, in e-commerce, you use interesting product descriptions and stunning product images for marketing. The same goes for B2B marketing.

Lead Generation 52

Lead Generation Tools Lead Scoring Lead Ranking 52

Online Marketing Institute

MAY 18, 2010

It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Once there’s a clearer picture of what content and media assets there are to work with, they can be mapped by keyword topic. link] leeodden Tahire, that is true.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

KoMarketing Associates

DECEMBER 30, 2014

But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. Based on what they saw, they put together 10 “ingredients” for content marketers to utilize. Buffer put out some pretty fantastic content this year but this was a piece I really enjoyed.

Online Marketing 120

Online Marketing Peer-to-peer Curation Marketing & Strategy 120

seo.co

MARCH 29, 2022

In the world of digital marketing , they say that content is king. With carefully crafted content marketing , you can easily influence your audience and convert them into paying customers more effectively. And with content you can keep your audience in the know. Just what is the value that links give to a site?

Link Building 111

Link Building Paid Content Ad Building Content Marketing 111

KoMarketing Associates

FEBRUARY 12, 2014

This year, many of the tactics, channels, and ways for readers to consume content will continue to evolve. As marketers, we have a responsibility to our clients (and to ourselves) to keep up with the latest online content marketing trends in order to better engage customers and offer them the type of content they’re looking to consume.

Webinar Metrics 120

Webinar Metrics Marketing & Strategy Marketing Strategy Content Marketing 120

accelerate agency

NOVEMBER 13, 2022

They aim to boost your website’s organic traffic by optimizing its ranking in the search engine results pages ( SERPs ) through keyword research , content creation , and link building. However, some agencies allow you to build a custom plan with an agreed monthly price.

Enterprise Management 59

Enterprise Management Marketing Budget Pricing Price 59

accelerate agency

FEBRUARY 13, 2023

They aim to boost your website’s organic traffic by optimizing its ranking in the search engine results pages ( SERPs ) through keyword research , content creation , and link building. However, some agencies allow you to build a custom plan with an agreed monthly price.

Enterprise Management 52

Enterprise Management Marketing Budget Pricing Price 52

accelerate agency

AUGUST 2, 2021

Content production and optimization. Link building and analytics. SEO strategy (past, present, future). Their aim is to boost your website’s organic traffic by optimizing its ranking in the search engine results pages (SERPs), and this can include keyword research, content creation, and link building.

Marketing Budget 59

Marketing Budget Enterprise Management Pricing Price 59

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. link] Tim Salam Very strong presentation.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167