ANNUITAS

MARCH 1, 2016

Your KPIs should be focused on outcomes and the alignment of key demand process elements, such as how your content marketing model is interacting with your lead management framework. This means evolving your KPIs beyond clicks, page traffic and cost per contact. Successful demand generation analytics must bridge the two.

Demand Generation 100

Demand Generation Demand Elasticity Analytics 100

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. That was the biggest lesson of Content Marketing.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Content Standard

MAY 14, 2015

” Today, marketing management systems (Marketing Automation and CRM) can help predict future sales performance and business growth. The systems can be bridged; thus, we are allowed to connect marketing metrics and sales activity. Getting from $1 to $10 million is unlikely.

ROI 40

ROI Content Marketing Work Management Salesforce.com 40

The Mx Group

NOVEMBER 17, 2017

Marketing Automation Optimization. Marketing Technology Outsourcing. Sales and Marketing Alignment. Design and Content. Content Marketing. Interactive Content. How can Sales identify and tag appropriately in a CRM? Demand Gen and Lead Management. B2B Telemarketing. Video Production. 11/17/2017.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

The Effective Marketer

JUNE 1, 2012

Will leads be saved to the CRM or will they stay in the MA solution until they are qualified? How will marketing get feedback from sales? The personas will help drive your content marketing efforts and your lead nurturing programs. Step 3: Content Marketing Audit. Step 4: The Content Marketing Plan.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Vidyard

OCTOBER 14, 2014

With the Vidyard video marketing platform, marketing and sales teams can identify their online video viewers, track their individual online viewing histories, and report on that data within marketing automation platforms and Salesforce.com.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

xiQ

APRIL 12, 2016

Companies like Viptela, Cloudastructure and Futurescape along with several other are using xiQ to generate relevant content, in minutes, to use in their content marketing initiatives and to deliver real-time market insights for their Account-Based Marketing teams.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Curation 62

Vidyard

OCTOBER 14, 2014

.” With the Vidyard video marketing platform, marketing and sales teams can identify their online video viewers, track their individual online viewing histories, and report on that data within marketing automation platforms and Salesforce.com.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

OCTOBER 14, 2014

.” With the Vidyard video marketing platform, marketing and sales teams can identify their online video viewers, track their individual online viewing histories, and report on that data within marketing automation platforms and Salesforce.com.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Other partners will be added over time. I’ll assume the Eloqua integration is most interesting to readers of this blog.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

xiQ

APRIL 12, 2016

Companies like Viptela, Cloudastructure and Futurescape along with several other are using xiQ to generate relevant content, in minutes, to use in their content marketing initiatives and to deliver real-time market insights for their Account-Based Marketing teams.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Curation 48

Vidyard

FEBRUARY 13, 2014

So here goes – my inaugural “Tyler’s Top 5” for why video marketing is in a class of its own. #5. With the detailed reporting and analytics a Video Marketing Platform provides, marketers can finally understand who is watching specific content, and how long each piece held their attention for.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

Vidyard

OCTOBER 1, 2014

Videos may be the best way to engage an online audience ( 70% of marketers recently reported that video converts better than other content types), but there’s no denying that this format is still intimidating or even inaccessible to many sales and marketing professionals.

Video Marketing 50

Video Marketing Salesforce.com Impressions Marketing Prospects 50

LeadSloth

JULY 12, 2010

Small businesses usually have no dedicated marketing resources, are less tech-savvy, and often don’t have a CRM system. Mid-size companies have dedicated marketing people, an IT department, a CRM system, and generally more sophisticated requirements. HubSpot can serve both audiences, but in a different way.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

The Point

APRIL 18, 2011

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. Sure, in theory, anyone with a Webcam and a YouTube account can create and share video content, but is the lack of production quality worth the risk to your brand?

Cost 100

Cost Video Marketing Effectiveness Microsite 100

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Adobe Experience Cloud Blog

APRIL 7, 2011

Without utilizing social networking, content marketing and other strategies, sales teams are likely leaving money on the table. Salesforce.com Secrets of Success: Best Practices for Growth and Profitability. His consultancy helps clients increase revenue generation by the use of CRM systems. By David Taber.

B2B Sales 48

B2B Sales Salesforce.com Buying Cycle B2B 48

Adobe Experience Cloud Blog

APRIL 15, 2013

As a CMO, I’m not necessarily hands-on with marketing automation, but I went to the Summit to optimize my plan for content marketing and sales and marketing alignment. There’s no perfect answer for sales and marketing alignment – it’s about disciplined communication [Tweet This].

Marketo 48

Marketo Multi-Touch Attribution Marketing Automation Services Lead Ranking 48

Marketing Insider Group

JANUARY 24, 2013

. @ MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Content Marketer of the Year winner.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Content Standard

SEPTEMBER 29, 2014

While a marketing department may dedicate more than $100,000 per year to content marketing, the process of tracking, measuring, and evaluating that content can get pretty messy. How do you quantify the business earned through thought-leadership content? Kick-start the Content Measurement by Blogging.

ROI 40

ROI Enterprise Management Marketing Budget Work Management 40

Adobe Experience Cloud Blog

JANUARY 2, 2014

Currently, the marketing operations manager doubles in this role (one full-time employee). IT Support – CRM/marketing automation integration/optimization (one full-time employee). One email marketing manager (strategist/content writer). One demand generation manager (lifecycle strategy/content/campaigns).

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

Currently, the Marketing Operations Manager doubles in this role. (1 IT Support – CRM/marketing automation integration/Optimization. (1 Hutto describes a “core” marketing automation team of three full-time employees, with support from Marcom/Web teams for content and creative. 1 full-time employee). Basically, Ms.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

The ROI Guy

NOVEMBER 17, 2011

As the demand for value-based sales and marketing tools grows, Alinean continues to expand its significant customer and partner base, proving to be the preferred value-based interactive content marketing and diagnostic sales tool provider. Accomplishments by Alinean this past quarter includes: The Inc.

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Hubspot

OCTOBER 13, 2014

This trend, first popularized by Salesforce.com and now the dominant software model for start-ups in the last 10 years, reduces the need for large on-premise installation projects -- the bread and butter of the reseller community. of assets to build out its Marketing Cloud. IBM buying CoreMetrics and Unica for $1B.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

Convince & Convert

MAY 4, 2010

For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com. The ROI of many Enterprise 2.0 technologies can be relatively easily derived.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

JUNE 10, 2012

But by blending together social media listening and engagement software with customer relationship management (CRM) platforms, the promise and premise of social CRM is finally becoming a reality, 2-3 years after we started to trumpet it (more optimistically than realistically at first). The New Social CRM Big Three.

CRM 127

CRM Top of Funnel Enterprise Management Work Management 127

Customer Experience Matrix

DECEMBER 26, 2014

Although content creation is probably LeadLiaison''s most unusual set of features, the system also does an above-average job at the standard marketing automation functions: email, multi-step workflows, behavior tracking, lead scoring, CRM integration, and analytics. A Zapier connector supports integration with other systems.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Biznology

JULY 28, 2015

GroupHigh is truly a social media CRM and it works even better than if you were going to try to hack it using SugarCRM or even Salesforce. So, to me, Inkybee is the best research tool. The only real reason why I use SM2 at all is because neither GroupHigh nor Inkybee supports bulk upload of search terms, only the bulk upload of URLs.

Research 80

Research Process Long Tail Marketing Blogger 80

The Mx Group

AUGUST 1, 2018

HubSpot is a developer and marketer of software products for inbound marketing and sales. Today, over 30,000 global companies look to HubSpot’s CRM, sales enablement tools and marketing services to increase website traffic, convert website visitors into leads, and deliver a measurable ROI. Content Marketing Institute.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. 3: (coming soon). #4:

Paid Content 212

Paid Content CMS Development Design Optimization 212

Kapost

JANUARY 6, 2017

We will enrich our CRM data and customer data comprehensively. Three of the most important database metrics are whitespace/field-completeness (covered above), duplication rate (how many emails/websites in your CRM are duplicate), and finally lead-to-account matching. Top picks for lead-to-account matching: Engagio & Leandata.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

Convince & Convert

MAY 18, 2012

” That makes us feel really good because it indicates that the market is getting a lot smarter and it’s maturing. Jay : Yeah, it’s funny, Infusionsoft is in the same place, so they do a lot of mid-market on the email side as well.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

The ROI Guy

OCTOBER 21, 2011

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

Marketing Automation Services 40

Marketing Automation Services Interactive Marketing Marketing Automation CRM 40

Customer Experience Matrix

MARCH 25, 2012

Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. a parameterized API call) that makes the Kwanzoo pages available within Eloqua’s own content builder and can read Eloqua cookies in real time to help guide the response selection. which is not the ideal situation.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120