Vidyard

DECEMBER 18, 2014

71% of marketers are increasing investment in content marketing, however 85% of B2B marketers are failing to attribute their content marketing to business results. And soon enough, there will be no excuse for content marketers not to tie their efforts to the pipeline. Time is running out.

Top of Funnel 52

Top of Funnel Multi-Touch Attribution Lead Ranking Lead Scoring 52

Marketing Insider Group

MARCH 3, 2011

This post originally appeared on the Savvy B2B Marketing Blog … Why is content marketing so important? I started my career in B2B sales and quickly grew frustrated with the content being produced by my marketing colleagues. What is the biggest challenge to producing effective content. Rinse and repeat!

CMS Development 100

CMS Development Top of Funnel B2B Marketing Content Marketing 100

Brandpoint

MAY 18, 2020

The quality of that content has become so important that 72% of the most successful organizations in the U.S. closely measure the ROI of their content marketing, according to the 2019 Content Marketing Institute and Marketing Profs B2B report.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

KoMarketing Associates

AUGUST 2, 2018

He has written more than 3,000 posts and articles about email marketing trends and best practices. A former journalist, Chad previously served as lead email marketing researcher at Salesforce.com, ExactTarget, Responsys, and the Direct Marketing Association.

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. That was the biggest lesson of Content Marketing.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Marketing Insider Group

DECEMBER 7, 2020

By using data, tools, and research, we’re going to conduct a content marketing analysis of various business software segments. We started this series of content marketing analyses with Master Data Management. We’ve helped companies build a content marketing strategy in just about every industry there is.

Top of Funnel 285

Top of Funnel Work Management Analysis Marketing Management 285

ViewPoint

APRIL 2, 2013

PR Giant to Set Up New Content Marketing Unit. Weber Shandwick is creating a new unit to capitalize on content marketing --a channel which advertisers have been increasingly interested in investing. Among the capabilities Weber Shandwick will market via MediaCo are native advertising and digital media buying.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

ANNUITAS

OCTOBER 27, 2016

Content/business process management software provider Alfresco leverages account-based marketing to focus outbound marketing dollars on a core group of named and target accounts, but still plan for handling and nurturing leads coming in from other accounts as well.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Content Standard

JANUARY 21, 2015

While 67 percent of CMOs report that they’ll spend more on marketing technology in 2015, only 54 percent of both CIOs and CMOs believe current marketing leadership can manage the intersection of technology and marketing. While brand investment is increasing, there is still skepticism on the true value of content marketing.

Enterprise Management 40

Enterprise Management Marketing Management Software Content Marketing 40

Content Standard

MAY 14, 2015

Today, the biggest vote of confidence in revenue marketers comes with the rumor of a $60 billion dollar takeover of Salesforce.com. It turns out that integration of Marketing Automation and CRM was the breakthrough that allowed high-growth companies to cross over into the mainstream business world.

ROI 40

ROI Content Marketing Work Management Salesforce.com 40

The Point

OCTOBER 20, 2011

There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) This is content marketing, pure and simple. Most notable: not once in the entire copy is the company or product mentioned. What I like: 1.

Email Campaigns 100

Email Campaigns Salesforce.com Campaigns Demand Generation 100

ANNUITAS

MARCH 1, 2016

Your KPIs should be focused on outcomes and the alignment of key demand process elements, such as how your content marketing model is interacting with your lead management framework. This means evolving your KPIs beyond clicks, page traffic and cost per contact.

Demand Generation 100

Demand Generation Demand Elasticity Analytics 100

ANNUITAS

OCTOBER 27, 2016

Content/business process management software provider Alfresco leverages account-based marketing to focus outbound marketing dollars on a core group of named and target accounts, but still plan for handling and nurturing leads coming in from other accounts as well.

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

Industrial Marketing Today

MAY 22, 2017

Here are some stats from the 2016 State of Marketing Report from Salesforce.com. 80 percent of marketers agree […] The post Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Email Marketing 52

Email Marketing Paid Search Agency Salesforce.com Companies 52

Vidyard

OCTOBER 7, 2013

After successfully hosting marketers at our Kitchener headquarters in June, our team was really pumped to take our Space Camp event on the road to Toronto. You can look to B2B companies like Salesforce.com, or B2C like Red Bull, to see how leading-edge video marketers are creating an increasingly immersive customer experience.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

The Point

DECEMBER 6, 2010

Salesforce.com Webinar Invitation Gets It Right. Getting the Most from Salesforce.com: A Conversation with David Taber. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 7 Mistakes To Avoid In Your Next Webinar Invitation. The First (Almost) Clickable Direct Mail. Help Our Client Choose a Logo (Poll).

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

B2B Marketing Directions

MARCH 1, 2015

Salesforce.com recently published the results of its 2015 State of Marketing survey. The survey was directed to marketers in "Salesforce Marketing Cloud locations," so the respondents may not be a representative sample of all marketers. The Salesforce.com survey included a nice balance of B2B and B2C participants.

B2B Marketing 40

B2B Marketing Salesforce.com Planning B2B 40

xiQ

APRIL 12, 2016

Companies like Viptela, Cloudastructure and Futurescape along with several other are using xiQ to generate relevant content, in minutes, to use in their content marketing initiatives and to deliver real-time market insights for their Account-Based Marketing teams.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Curation 62

Vidyard

OCTOBER 14, 2014

.” With the Vidyard video marketing platform, marketing and sales teams can identify their online video viewers, track their individual online viewing histories, and report on that data within marketing automation platforms and Salesforce.com.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

OCTOBER 14, 2014

With the Vidyard video marketing platform, marketing and sales teams can identify their online video viewers, track their individual online viewing histories, and report on that data within marketing automation platforms and Salesforce.com.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

ANNUITAS

FEBRUARY 19, 2015

When I ran the Salesforce.com User Group in San Francisco, for example, I loved to hear how the non-profit organizations were creating innovative solutions on very tight budgets. Interesting and unique in that it focuses on B2B content marketing strategy. Content Marketing World September 8-11, 2015 Cleveland, Ohio.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. In the true spirit of “sales & marketing alignment” – yes, that elusive nirvana – let’s look at the big picture. quarterly or monthly) account review between marketing and sales ops. The leads weren’t assigned to the right rep.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

Vidyard

OCTOBER 14, 2014

.” With the Vidyard video marketing platform, marketing and sales teams can identify their online video viewers, track their individual online viewing histories, and report on that data within marketing automation platforms and Salesforce.com.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. In the true spirit of “sales & marketing alignment” – yes, that elusive nirvana – let’s look at the big picture. quarterly or monthly) account review between marketing and sales ops. The leads weren’t assigned to the right rep.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. In the true spirit of “sales & marketing alignment” – yes, that elusive nirvana – let’s look at the big picture. quarterly or monthly) account review between marketing and sales ops. The leads weren’t assigned to the right rep.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. In the true spirit of “sales & marketing alignment” – yes, that elusive nirvana – let’s look at the big picture. quarterly or monthly) account review between marketing and sales ops. The leads weren’t assigned to the right rep.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

Vidyard

FEBRUARY 13, 2014

So here goes – my inaugural “Tyler’s Top 5” for why video marketing is in a class of its own. #5. With the detailed reporting and analytics a Video Marketing Platform provides, marketers can finally understand who is watching specific content, and how long each piece held their attention for.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

xiQ

APRIL 12, 2016

Companies like Viptela, Cloudastructure and Futurescape along with several other are using xiQ to generate relevant content, in minutes, to use in their content marketing initiatives and to deliver real-time market insights for their Account-Based Marketing teams.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Curation 48

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Other partners will be added over time. I’ll assume the Eloqua integration is most interesting to readers of this blog.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Vidyard

OCTOBER 1, 2014

Videos may be the best way to engage an online audience ( 70% of marketers recently reported that video converts better than other content types), but there’s no denying that this format is still intimidating or even inaccessible to many sales and marketing professionals.

Video Marketing 50

Video Marketing Salesforce.com Impressions Marketing Prospects 50

Only B2B

JANUARY 24, 2018

20 Content Syndication Tools To Exponentially Increase Domain Authority. Want to kick off the competition in content marketing? In search of new methods of sharing your content? Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

The Effective Marketer

JUNE 1, 2012

The personas will help drive your content marketing efforts and your lead nurturing programs. Step 3: Content Marketing Audit. Conduct a content marketing audit and have an inventory of your marketing assets. Step 4: The Content Marketing Plan. Step 6: CRM Integration.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Point

APRIL 18, 2011

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. Sure, in theory, anyone with a Webcam and a YouTube account can create and share video content, but is the lack of production quality worth the risk to your brand?

Cost 100

Cost Video Marketing Effectiveness Microsite 100

The Mx Group

NOVEMBER 17, 2017

Marketing Automation Optimization. Marketing Technology Outsourcing. Sales and Marketing Alignment. Design and Content. Content Marketing. Interactive Content. We are using salesforce.com as our CRM — how well will it work to support our efforts? Demand Gen and Lead Management.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

accelerate agency

SEPTEMBER 21, 2021

Reduce customer churn with content marketing that’s closely aligned with your audience’s needs – contact accelerate agency today. . Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC. . Average Revenue Per User (ARPU/ARPA). Recovery of CAC in less than 12 months.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Will Facebook replace your B2B Marketing email system? But Facebook? I want to roll the clock back a few weeks.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

accelerate agency

SEPTEMBER 21, 2021

10/100) Reduce customer churn with content marketing that’s closely aligned with your audience’s needs – contact accelerate agency today. Average Revenue Per User (ARPU/ARPA) For subscription-based companies, LTV is based on ARPU and the company’s churn rate over a set time.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52