Madison Logic

AUGUST 20, 2019

Forrester Consulting Total Economic Impact Study Commissioned by Madison Logic. Download the commissioned study to find out everything Forrester found about the total impact of running ABM on the ML Platform. Study Key Findings: 507% ROI over three years. The Total Economic Impact of Madison Logic (ML). sales conversion?rate.

Forrester 52

Forrester Consulting Studies Account Based Marketing 52

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 111

Case Study Case Studies Studies Work Management 111

Valasys

FEBRUARY 27, 2024

A Comprehensive Guide to App Development Consulting for Successful Launches Do you wonder what sets a successful mobile app launch apart from the rest? The answer often lies in the expertise and guidance of mobile app consultants. In short, mobile app consulting is important for innovative and market-ready app development.

Consulting 40

Consulting Allocation Budget Programs Marketing Management 40

Contently

AUGUST 18, 2021

It breaks down “the highly stressful and very demanding” life of a day trader and recommends follow-up resources people should consult before jumping in. An Ohio State University study found that jargon-free content makes consumers much more engaged and eager to learn more about a product or service.

Studies 197

Studies Branding Brand Identity Lead Scoring 197

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . graphic design, copywriting.).

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Hubspot

MAY 18, 2023

If you have a consulting practice, you need to curate credibility to help secure business. Consulting certificates can help. In this article, we'll share why consulting certificates are so valuable and how you can choose the right program for your needs. Table of Contents Why do consulting certificates matter?

Consulting 52

Consulting Budget Programs Work Management Ideal Customer Profiles 52

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence.

Social Media 106

Social Media Consulting Media Work Management 106

Hubspot

APRIL 4, 2023

When people think of consulting interviews, they immediately think of case study questions. Here, we'll cover 15+ questions that will likely come up in consulting interviews — and discuss best practices for nailing them. Why consulting? By asking, "Why consulting?" However, solving cases is only half the battle.

Consulting 69

Consulting Sample Work Management Marketing AI 69

Hubspot

MARCH 22, 2023

Consulting, as a career, usually involves working with people to bring their ideas to life and guide them in the right direction. The success of many businesses hinges on how good their consultant is. These companies don’t make their consulting decisions lightly. What makes networking different for consultants?

Consulting 64

Consulting Tips Peer-to-peer Advertising Agencies 64

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Questions like these are what we designed this study to answer. About the Study This is the ninth edition of the High Growth Study. How did they do it?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Sword and the Script | B2B

MARCH 26, 2024

Comment: This finding has shown up in the study in prior years as well. Another “26% say their organization lacks the skills to produce high-quality content.” [ Psst…go hire a consultant !] 43% said it “offers concrete guidance and case studies.” Salesforce and HubSpot are two good examples.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Hubspot

APRIL 25, 2023

A career in management consulting is glamorous. But the consulting career path also has its challenges. Mika Kim , a former consultant at one of the Big 4 consulting firms, reports working an average of 12 hours per day. Consulting isn’t for everyone. Table of Contents What is consulting? What is consulting?

Consulting 62

Consulting Work Management Ad Building Marketing Management 62

ClickZ

OCTOBER 23, 2020

A study co-sponsored by EY in 2020 revealed that 85% of participants have already implemented AI within their organizations and expect to use AI for new use cases in the coming years. A study co-sponsored by EY in 2020 shows that AI has various uses in customer acquisition.

Marketing AI 145

Marketing AI Consulting Lead Ranking Automation 145

Hinge Marketing

FEBRUARY 23, 2022

There’s a popular saying that “time waits for no one”—and that seems to be especially true for consulting firms. Concern from over 450 study participants demonstrated a change in sentiment away from concern about the future and toward a need to take action and implement new technological solutions to manage future growth.

Work Management 66

Work Management Marketing Management Consulting Peer-to-peer 66

Hubspot

OCTOBER 11, 2021

Professionals known as digital consultants can help you reach your goals with their extensive knowledge — and you don't have to be a part of a massive corporation to invest in their services. Generally, a digital consultant wears many hats. How to Get Into Digital Consulting. Source: Oro Inc.

Consulting 80

Consulting Work Management Marketing Management Training 80

Sword and the Script | B2B

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. Observation: These steps reinforce what B2B marketing and sales organizations should already know.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Martech

JUNE 2, 2022

The ad fraud business is booming, according to two new studies, which found increases in both fraud attempts and fake traffic. The study, which examines traffic across more than 50,000 websites, also found: 27% of organic and direct traffic is invalid. 32% of organic and direct traffic from mobile is invalid. Why we care.

Traffic 100

Traffic Studies Paid Search Agency Ads 100

Search Engine Journal

JANUARY 30, 2022

A study between Google and Boston Consulting Group shows 90% of customers will share their email address for a small incentive, such as a discount. The post Google Study: 90% Of Customers Will Share Their Email For An Incentive appeared first on Search Engine Journal.

Studies 113

Studies Google Consulting Analytics 113

Hinge Marketing

FEBRUARY 25, 2022

These insights come from the Hinge Research Institute ’s annual High Growth Study. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. Defining High Growth Consulting Firms. We call these firms the “High Growth Firms.”.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. This practice is just wrong.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program.

Case Study 52

Case Study Case Studies Studies Marketing Management 52

The Forward Observer

MARCH 29, 2024

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

KoMarketing Associates

AUGUST 3, 2017

The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX discovered that 68 percent of B2B professionals believe providing a high-quality customer experience is “very important” to their sales strategy.

Studies 138

Studies Acquisitions B2B Marketing B to B 138

Vidyard

AUGUST 4, 2021

That’s the unmistakable conclusion of a first-of-its-kind brain study conducted in April 2021 with U.S. business professionals from industries including high tech, consulting, commercial, finance, banking, and insurance, who viewed a variety of text-based and video-based content assets and messages. Use more video.

Studies 116

Studies Video Marketing Eye-Tracking Press 116

MarketJoy

AUGUST 10, 2020

How MarketJoy is helping a Consulting Company that specializes in Equal Employment Opportunity (EEO), litigation support, personnel testing software development, and Affirmative Action Plan (AAP) outsourcing. The post Success Story | Consulting Company appeared first on MarketJoy.

Consulting 52

Consulting Companies Software Case Study 52

Marketing Insider Group

SEPTEMBER 10, 2019

Here are some employee activation case studies from those who have. These case studies have taught me one thing: we need to transform the power dynamic inside our companies. Set up a quick consultation , and I’ll send you a free PDF version of my books. Some of the world’s most iconic brands have done the same.

Case Study 145

Case Study Case Studies Activities Studies 145

The Forward Observer

MARCH 1, 2024

About the Author Julie is the founder of the social media transformation advisory and marketing consultancy Small Wonder. About the Author Julie is the founder of the social media transformation advisory and marketing consultancy Small Wonder.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

MarketJoy

AUGUST 10, 2020

How MarketJoy is helping a Consulting Company that specializes in Equal Employment Opportunity (EEO), litigation support, personnel testing software development, and Affirmative Action Plan (AAP) outsourcing. The post Success Story For A Consulting Company appeared first on MarketJoy.

Consulting 52

Consulting Companies Software Sales Qualified Leads 52

Contify

MAY 6, 2020

Contify, the AI-enabled market and competitive intelligence platform, has announced today that it has successfully deployed its Market and Competitive Intelligence Platform to help a global strategy consulting major find new business opportunities by tracking the portfolio companies of its private equity clients. Read the case study here.

Consulting 52

Consulting Marketing & Strategy Work Management Business 52

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. About the Study. Download the 2018 High Growth Study: Consulting Firm Edition. percent in 2015.

Consulting 62

Consulting Research Peer-to-peer Marketing Budget 62

Marketing Craftmanship

OCTOBER 14, 2014

This goal is rarely accomplished through anonymous or identified client / customer “case studies,” which are widely used, that prospective clients rarely read, and often carry the same level of credibility as references on a job applicant’s resume. Wittreich website case studies' I see…and I remember.

Case Study 100

Case Study Case Studies Studies B2B Thought Leadership 100

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Vision Edge Marketing

MARCH 26, 2024

An IBM study found that chatbots can help businesses reduce their customer service costs by as much as 30%. Various studies, including the oft-cited McKinsey study , purport that companies embracing data-driven insights are multiple times more likely to acquire customers than data-driven insights laggards.

B2B 244

B2B Customer Satisfaction Interactive Marketing Loyalty 244

Hinge Marketing

APRIL 11, 2018

With the recent release of our consulting services edition of the 2018 High Growth Study comes a new set of data on high-growth firms in the industry. Today, I want to focus on just one aspect of this study: how consulting marketing priorities for 2018 differ between high-growth firms and their no-growth peers.

Consulting 48

Consulting Marketing AI Planning Marketing Management 48

Hinge Marketing

FEBRUARY 15, 2017

In this video blog, Liz Harr shares insights from the 2017 research on marketing and growth strategies for the consulting industry – a special edition research report from the annual High Growth Study. So check out this report to see where you stack up against your Management Consulting peers. Video Transcription.

Consulting 48

Consulting Research Peer-to-peer Marketing Budget 48

Martech

APRIL 29, 2024

A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics. Several winning strategies emerged when the study was discussed at The MarTech Conference (free registration to view the entire program on-demand).

Privacy 117

Privacy Ad Building Branding Brand Identity 117