B2B Link Building Strategies That Really Work

KoMarketing Associates

The answer lies in link building, which is among the #1 ranking factor. However, it has become quite an exhausting exercise since the majority of businesses that produce content don’t really attempt to acquire links. B2B link-building strategies that really work.

Why content marketing complements (but doesn’t replace) link building


Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. Link earning is a fallacy.

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The Easy Guide to Broken Link Building for SEO

Single Grain

These days, finding good-quality links for SEO purposes is as challenging as it’s ever been. Not only should your links appear within the editorial content of a page, they should be naturally acquired and placed on pages that are relevant to your own website’s content. Favorite links”.

The Economics of Link Building


As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. Paid links. Paid links.

Link Building and SEO Strategies to Resurrect in 2017, Part 1


Are Links a Part of Your 2017 SEO Strategy? Links are an incredibly challenging thing to earn, yet they’re an effective signal that affects where your site ranks in search engines. When used as a tactic, building links can be very hard to execute.

Part 2: Link Building and SEO Strategies to Resurrect in 2017


Increasing the number of relevant and authoritative websites that link to your own page is an essential search engine optimization strategy. 3 Pitching including a link to a website that has already talked about your brand. #4 The last thing you want is for links to go unused!

A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website

Single Grain

Book My Free Marketing Consultation. Content that you publish on your blog serves two purposes: it engages the prospects at every stage of their buyer journey and acts as a template for you to build links back to your website and pass along the link equity to the service pages.

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How to Improve Your Website Structure to Boost Your Profits

Single Grain

Content is often haphazardly linked together and the user journey is full of dead ends and strange pathways. Get A Free Consultation. Your website structure is like the architectural plan of a building. It provides an outline of how your posts and pages are linked together.

How Long Does It Really Take to Rank on Google?

Single Grain

The competition was less intense and the search engine algorithms only relied on keywords and links on a 50-50 basis to rank a webpage. This means that if you added lots of relevant keywords to your webpage and built some links, then you had a 100% chance of ranking in Google pretty quickly.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

Get A Free Consultation. There are fewer pages competing for long-tail keywords and as such your webpage will easily rank on top if it has user-intent-focused unique content and the page is able to acquire a few quality links. Get A Free Consultation. Get A Free Consultation.

Directive Answers Quora: “Should I spend on SEO and link building to get high traffic for my site that caters to B2B?”

Directive Agency

Quora Asks: “Should I spend on SEO and link building to get high traffic for my site that caters to B2B?” Search engine optimization is an entire comprehensive strategy that includes both content, link building, yes, on page updates, technical fixes, and a lot more.

12 Reasons Your SEO Strategy Is Failing

Single Grain

Get A Free Consultation. Building Poor Links. You can't just buy links. Number 7 below discusses what a good link looks like – as well as a bad one! Dive Deeper: The Skyscraper Technique: How to Build High-Quality Backlinks to Your Content. Links in Footers.

The Only 4 Roles Your SEO Team Needs

Single Grain

So how are you supposed to handle everything from on-page optimization to link building and content creation? But building a team is often easier said than done. Get A Free Consultation. Ultimate Guide to Building a World Class Team. Get A Free Consultation.

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Understanding what it takes to recover from Penguin: a basic blueprint


The Penguin algorithm was designed to battle link spam and it focuses on evaluating backlinks. Penguin is designed to punish sites that attempt to manipulate Google’s search results by participating in link schemes. Link Removal. Paid links that can easily be removed.

Now that You’ve Hired an SEO Company, What Should You Expect from Them?

Single Grain

Get A Free Consultation. What specifically can you help my company with (link profile, web analytics, etc.)? A comprehensive competitor analysis should be performed to find relevant keyword opportunities, missed link opportunities and to identify content topic effectiveness.

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Beginner’s Guide to Discovering the Competition’s SEO Strategy

Single Grain

Find new link opportunities, which in turn increases the chances of ranking high in the search results. Get A Free Consultation. To find the best performing pages of your competitor, you can use the Top Pages report in Moz's Link Explorer. Get A Free Consultation.

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37 Fantastic SEO Guides, Tips and Tactics


Yesterday’s on-page optimization and link building tactics—even those used with the best, non-manipulative intentions—may get a site penalized in search rankings today for being “over-optimized.” Create link-worthy content. Great, link over there.

Best of 2008: SEO Link Building


Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. His deck actually covers the organic search marketinging basics—keywords, content and links.

Sturdy Site Architectures: Optimizing Your Internal Linking Strategy

Directive Agency

Each linked page is working towards boosting their individual rankings, thus pulling up the domain’s authority as a whole. For B2B marketers and businesses, such a strong internal linking strategy is a must. Your internal linking strategy is like building a strong spider’s web.

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Who’s Giving You the Best Link Love?


If you’ve dabbled in the SEO game at all over the past decade, you’re probably well aware of the algorithmic benefits of inbound links (a.k.a. other websites/pages linking to yours). But getting some “link love” from another site goes far beyond the SEO benefits.

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The 7 Most Important Ranking Factors in 2019

Single Grain

Get A Free Consultation. In fact, a study done by Moz showed that having a large number of brand queries is even more important than DA or links: Dive Deeper: Targeting Branded vs. SEO Keywords: Which Should You Focus On? Get A Free Consultation. Build Relationships (Links).

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Complete Guide for Guest Blogging on Your Industry’s Top Blogs

Directive Agency

Here at Directive Consulting we’ve had the blessing of publishing thought leadership content across a number of industry leading blogs. Even Directive Consulting’s own CEO. gmehrguth / CEO & Co-Founder of Directive Consulting.

7 Ways NOT to Select an SEO Consultant


No reputable SEO consultant or firm will even offer such guarantees. The search engines simply take time to reindex your website and all of your links.

15 Questions to Ask When Hiring an SEO Professional (Seriously)


Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. 5) How do you approach link building? And worst of all, buying links.

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Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In his post “ 7 Email Subject Line Myths Exploded ,” email consultant Tim Watson writes that spam trigger words like “free” aren’t the problem they once were, because whereas in years past email was largely filtered on content, now the biggest variable is reputation.

Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

This will help you to develop referral traffic, cultivate thought leadership, and garner authoritative and quality links. Conduct Competitive Link Analysis Using Free Tools. Look for websites that are linking back to your competitor’s website.

4 Ideas to Generate Blog Topics

Writing on the Web

Guest Author Bio : Lalit Sharma is an SEO consultant who runs a SEO house called Ranking By SEO. He is specialized in link building and other SEO related activities. How are you doing with your 2015 blog goals ?

3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites

Industrial Marketing Today

An SEO consultant can help you develop an effective keyword research strategy based on their industry knowledge and expertise. It is rumored that Google and other major search engine algorithms now give more weightage to off-site factors like inbound links and social bookmarking.

Detrimental SEO Myths Still Plaguing Online Businesses


Today we have social media and RSS feeds and people automatically linking to everything else through CMS’s. However, it’s still important to build and maintain an XML sitemap and utilize Google Webmaster Tools and Bing Webmaster Tools. It builds brand loyalty.

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How to Use Scrum for Content Marketing

Content Marketing Institute

to share the post on social media, to formulate a link-building strategy, and to reach out to third-party sites for the purpose of building links to this article. Work out a strategy for link building.

How to Rank on Page 1 of Google for Thousands of Keywords

Single Grain

Get A Free Consultation. Navigation : Power pages should be easy to navigate, with content broken into chapters, a table of contents with anchor links, or just an easy-to-scan layout with headers and plenty of visual assets. Get A Free Consultation. Get A Free Consultation.

Does That “Affordable SEO Package” Make Sense For Your Business?

KoMarketing Associates

…can I wait to pull the SEO contract trigger till the site is done or do I need to rebuild the site with the SEO provider as a partner in the generation… could I hire an independent after the fact and have as good performance from someone or group who did not build the website?

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How Influencer Marketing Can Help Your SEO Efforts


It Helps You Build a Diverse Link Profile. Asking influencers to link to your content is one of the most powerful ways to build quality links. Most commonly, they label these links as sponsored, which may affect your site’s credibility.

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

While its basic tools remain the same — keyword-consistent content, link-building and optimization of meta tags — SEO also includes in its strategy factors like mobile search, user experience and social media marketing. Get A Free Consultation. Get A Free Consultation.

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good


Lazy link building. Fewer inbound links. Based in the United Kingdom, Dan McCarthy is the co-founder of Zeno Assessment Software and CEO of Verax Consulting. Lazy link building. Lazy link building is out. Skip link building in directories.

The Many Roles of an SEO Professional; What an SEO Tactician Does


We need to know what makes good content writing; being able to consult on your website content from a readability and searchability standpoint. We support your digital marketing efforts and consult with you in marketing strategy. Link Building Strategy.

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What are the best techniques for off page SEO in B2B?

Directive Agency

Then, you’re going to reach out to the editor of the publications that your brand can be featured in, start to build a relationship with them and ask so if you could write a guest post for that website. Using Conferences for Link Building.

Scribd: Just Another Document Sharing Site?

Writing on the Web

Document sharing is a great way to promote brand awareness, bring eyeballs to your content & marketing collateral and increase link building (and we love link building.). Build business relationships. Document sharing available via direct link or embed.

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5 SEO Trends You Need To Follow To Keep Up With Google

Hinge Marketing

While there are many firms and consultants who claim to be SEO experts, many of them are quite the opposite. Relying on old link building and optimization techniques is sure to get you in trouble. Google has devalued these links and actually punishes websites for using them.

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List of All SEO Companies in Jacksonville

DAGMAR Marketing

Then you are probably in need of an SEO agency or consultant to help your website perform better when customers search for the types of services you provide. That’s why we’ve decided to put together our list of SEO agencies and consultants in Jacksonville. Link building.

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