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Brand Jacking: How to Use Brand Jacking to Drive Loyalty Away From Competitors to Your Brand

seo.co

Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. That’s the idea behind brand jacking – a novel SEO (and PPC) strategy that can help you get better results, no matter what kind of competition you face. What Is Brand Jacking?

Loyalty 116
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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Enter PPC consulting. But without expert guidance, PPC can be challenging and costly. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business.

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What Is the Google Sandbox Effect? Is it Real?

seo.co

There are two main factors that supposedly influence the Google Sandbox penalty: The active age of the domain. Most notably, only relatively new domains are affected by the Google Sandbox. Note that this applies not to the WHOIS registry of the domain, but rather the date on which the pages of the domain were first indexed.

Google 116
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How to Drive Traffic with Zero Search Volume Keywords

seo.co

And if big-name businesses are willing to fight you for prime SERP real estate , they’ll put in more resources to get those expensive keywords to work for them. If you find no relevant results in the SERPs, or the results you see are from long ago, then that means the keyword is not very popular. Historical PPC data.

Keywords 111
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How Organic Search Rankings Can Help You Save Money on Paid Search Marketing

Marketing Insider Group

Paid Search Paid search marketing or pay per click advertising (PPC) is exactly what it sounds like: rankings that you pay for. PPC marketing is the most common type of search ad, since advertisers only have to pay when someone clicks on their advertisement. PPC advertising requires maintenance and manipulation to see success.

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Setting Up Your B2B Pay Per Click Services the Easy Way

Directive Agency

There are pros and cons to both paid and organic (B2B PPC or B2B SEO) search optimization tactics. For example, if you are a more retail oriented business, you may want to target your direct advertisements and use PPC tactics to get a rapid increase in traffic that you can then convert into sales. Pros and Cons.

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Our Unique Approach to Content Marketing in 2017

Directive Agency

As opposed to 1-1 tracking campaigns like PPC, attributing marketing wins to content can be tough. In PPC, it’s easy to see where you are spending your money and where it’s working/wasteful. So you can rank for these search terms on Google and users can easily find your posts on page one of the SERPs.