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The B2B Startup Guide to SaaS Marketing

Marketing Insider Group

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. The results are measurable, and the costs are low. Secondly, there’s the humongous mountain of roadblocks that any startup faces.

Startups 329
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The Simple Content Marketing Strategy for Startups

Marketing Insider Group

You’re a startup. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. There are a wealth of free or low-cost tools that can help you get your content strategy off the ground, as digital marketing expert Neil Patel points out. Give me a break, you say. We tricked you!

Startups 328
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Why Lead Magnets are the Best Lead Generators

NuSpark Consulting

These incentives can take many forms, such as e-books, webinars, white papers, checklists, templates, and more. Lead magnets are cost-effective Another advantage of lead magnets is that they are relatively inexpensive to produce. The post Why Lead Magnets are the Best Lead Generators first appeared on NuSpark Consulting.

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What do Tech Consultants Do??

TrustRadius Marketing

Tech consultants are the solution for a corporate world that needs to implement, learn, and use software to its full potential. You may be surprised to learn just how helpful a technology consultant can potentially be for you and your team. What is a Technology Consultant? What is a Tech Consultant’s Background? .

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International Women’s Day 2021: Choose to Challenge

InsightSquared

I’ve worked in the tech and startup space for over 15 years. I recently joined InsightSquared in Q4 2020 after 4 years of consulting independently for small and medium sized businesses; I focused mainly on operational efficiency and maximizing profit. . Nehcole Felix – Customer Success Manager.

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The Founder Interview Series #25: Tim Duncan, Innovative Construction Technology

Webbiquity

It replaces manual paper workflows for tracking subsystem installation progress, enabling construction companies and contractors to reduce overall project time and costs. This is my second startup. As a startup, and now scaling up, we’re always in a discovery phase as to where the market is and who our customers are.

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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. We also lay out the costs you should expect to incur. Bonus : Check out how we use CPC to identify high purchase intent and competitive gap keywords in my latest webinar. Align To Your Business Strategy.