Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. And it leads back to the problem we have with PR.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. Meaning, a brand (or person) could benefit by leveraging the crowd.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. Pissing off Google.) Pissing off Google.&# Pissing off Google.&# Pissing off Google" [link] [link] Bruce Hendrickson Great post! You know what’s not a good idea? introduced an application-geared Internet.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Brandpoint

NOVEMBER 28, 2018

Earned media was the primary focus of PR. ” [The PRNews Media Relations Conference is coming up on Dec. Online word-of-mouth. It’s online word-of-mouth, so you lose the ability to control exactly who is sharing your content, what they’re saying about it and where it’s happening.

Paid Content 118

Paid Content Lead Ranking PR Media 118

MLT Creative

SEPTEMBER 30, 2011

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. Conference San Francisco, CA: Is your company striving to be a leader in your industry?

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. Conference San Francisco, CA: Is your company striving to be a leader in your industry?

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Convince & Convert

JULY 28, 2010

Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

markempa

NOVEMBER 15, 2005

« Google Makes Web Analytics Free but will it help your lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 During the summit, senior marketing executives were challenged to improve the influence of marketing by building more efficient and accountable marketing organizations.

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

Convince & Convert

MARCH 4, 2010

I'm not sure you can separate content from community anymore, as Google seems to be looking more and more at engagement (comments, linkbacks, time on site) to determine the value of content. In PR, measurement has always been a finger in the wind exercise.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

FEBRUARY 5, 2010

Regarding comments about the search box location, I'm used to a left or central location on search engines (Google, Yahoo, etc.), Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.] Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

APRIL 6, 2010

Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. This is especially important now that Google and Bing are incorporating social content into real-time search results). and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

APRIL 20, 2010

I am showing as 2291 keywords where my site appears in Google's index, but only 170 words where they have actually clicked through to the site itself. Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company. 2) B2B and B2C are really not that different, on many levels. .-=

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 10, 2010

Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. Listening to the consumer?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

FEBRUARY 23, 2010

People coming from Google don’t know who you are yet, so you can’t treat them like a Facebook audience that’s already drinking your Kool-aid. When we talk monitoring not just for PR/Marketing but product or service development and industry related news as well. link] [link] T.J.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JULY 14, 2010

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). I recently heard a poignant expression, “you are your Google results”. Truer words could not be spoken and your results may be reflecting a message that is contrary to your organization’s mission and self-image.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Because content is the most efficient form of marketing available. Smart, optimized content.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. Facebook fan pages are email newsletters 2.0

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Webbiquity

AUGUST 22, 2012

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. PR / media relations : media exposure builds brand recognition.

Traffic 100

Traffic Optimization Marketing Websites Word of Mouth 100

Convince & Convert

MARCH 23, 2010

I'll have to check my Google numbers, all that good stuff. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Clients can tell if you are just spouting platitudes that you picked up from a two day immersion conference. If your PR firm isn’t ready for you to evolve, gently, politely ignore them. Stop delegating and start absorbing.

Social Media 140

Social Media Media PR Webinar Metrics 140

Single Grain

JULY 16, 2020

Conduct customer engagement summits/conferences to meet your customers face-to-face. This way, they will be doing word-of-mouth marketing for you. One of the best ways to listen to your customers is by monitoring review sites, such as Google My Business, Yelp, Yahoo Local, etc. 2) Offer Customer Service Around the Clock.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. SuzanneVara [link] Worob Thanks for sharing, Jay!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. It is very economical for a smaller PR agency or large (from $9.99 That said there are some options. Hope that helps!

Social Media 157

Social Media Media Paid Content Work Management 157

WebMarketCentral

FEBRUARY 20, 2008

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." Dana sums it up best: "everybody can benefit from organic SEO.(each

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

Convince & Convert

SEPTEMBER 8, 2010

Meanwhile, Facebook comes along and sees a revenue model that’s not based on the banner ad, but rather on Google’s pay-per-click model (which businesses prefer because it mitigates financial risk). Now as Google trying to bring out a rival for facebook, I hope facebook should plan something to compete with Google!

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

MAY 3, 2012

Read on for insights from Jason, and more information about his Explore conferences that are happening around the country. It doesn’t measure your influence through email, through word-of-mouth marketing, through publishing, whether that be online or offline. They don’t understand that Google might be watching them.

Social Media 114

Social Media Media Paid Search Agency Work Management 114

Convince & Convert

JUNE 15, 2010

At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. What do I do?”

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

MAY 20, 2010

They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. link] [link] Joby Semmler Love the Google “7 people who came to your Web site” line – RT @jaybaer: Are You Suffering From Premature Calculation? You know all that stuff that we “like&# now? well played Jay.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

AUGUST 31, 2010

Google Wave was the closest we’ve come, and that got killed off faster than the new Knight Rider TV show. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Absolutely not.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MARCH 23, 2016

You could also automate the collection of this data using a tools such as Zapier and Google Sheets. By the time I reach the end of the list, I usually have three or four key activities that are driving the mentions—things like: whitepaper, blog, webinar, event, study, survey, PR, partnership, announcement, fundraising, launch, etc.

Twitter 106

Twitter Case Studies Webinar Metrics Word of Mouth 106