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8 Ways Ecommerce Content Marketing Influences Conversion Rates

Scoop.it

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. So, how do you use content marketing to boost conversions?

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Is ecommerce blogging still worth the investment?

ClickZ

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Unfortunately, this is an all too common assumption for ecommerce websites. Too many ecommerce brands start a blog for no reason by copying competitors.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). With the long-awaited (dreaded?)

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7 eCommerce Business Challenges in 2023 and How to Solve Them

Optinmonster

Are you facing challenges to grow your eCommerce business? If you are finding it hard to keep up with the fast-changing landscape of eCommerce, you’re not alone. From finding the right niche to optimizing your eCommerce store , growing a business can feel like a never-ending battle. The good news?

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The Fascinating 40-Year Evolution of User Experience in eCommerce

Convert

At the start of the 1980s, a husband and wife sat together at a dining room table and conceived what would be the world’s first eCommerce website. Boston Computer Exchange would be a precursor to eBay and, eventually, the massive eCommerce industry that exists today. UX Can Make or Break eCommerce Websites. eBay in 1996.

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A High-Tech Future for Ecommerce

Webbiquity

Ecommerce just keeps growing bigger and bigger. Despite Amazon, the future is exceptionally bright for brands capable of harnessing the power of ecommerce. Despite Amazon, the future is exceptionally bright for brands capable of harnessing the power of ecommerce. Now, other ecommerce providers are developing this for themselves.

eCommerce 124
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Key Insights: Holiday shopping ecommerce trends and how your business can win brownie points

ClickZ

30-second summary: As holiday shopping season inches closer ecommerce prepares for the biggest opportunities in 2020. Retail’s loss is ecommerce’s treasure. Ecommerce personalization software provider, Qubit surveyed consumers in the US and UK in July 2020 to identify shopping behaviors and more. .

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