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A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?

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Is your A/B test taking too long to hit 95% statistical significance? For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles. If in your test, B beat A and the result showed a weak stat sig, rerunning the test may show a different result.

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Fundamentals of Product Experimentation for Beginners

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It’s a tool for testing and improving your product while you continuously develop it. So, product managers, growth marketers, developers, founders, or anyone looking to enhance user experience and boost product adoption and retention, hang on to this. Nowadays, they conduct up to 10,000 tests each year.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

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A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. I’m thrilled to present the most comprehensive heatmaps and session recording tools comparison article.

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Top 10 Mailchimp Alternatives in 2020 (In-Depth Analysis)

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Mailchimp has been wooing marketers with their easy to use interface, beautiful templates for a long while. And not so long ago, it became more than just an email marketing software. Mailchimp is a good option only if: You need a ‘Forever Free’ Plan: Another major plus for the beginner marketer. Not suited for eCommerce.

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Top A/B Testing Tools to Optimize Your Conversion Rates in 2021

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The right A/B testing software can help you generate more leads and sales and maximize the potential of your landing pages. With so many A/B testing tools on the market, how can you pick the best platform that suits your A/B testing program? Improving your online marketing campaigns isn’t a one and done thing.

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Top 24 A/B Testing Tools for 2024

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In searching for your perfect-fit A/B testing tool, simply comparing price tags and feature lists won’t cut it. By the end of this guide, you’ll be able to invest in an A/B testing tool that dovetails seamlessly with your unique needs. Now let’s jump straight to the A/B testing tools comparison.

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How to Choose an A/B Testing Tool in 2023

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Did you know there are over 50 A/B testing tools on the market? You don’t need to break the bank or go with the category leader if you want your testing needs met. Consider what kind of optimization challenges you face on the regular – the best A/B testing software for you should match your needs and budget. But first….