Thinkers360

MAY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 thought leading companies on artificial intelligence for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

Marketing AI 83

Marketing AI Lead Ranking Lead Scoring Enterprise Management 83

Webbiquity

JANUARY 12, 2022

Does your company engage in charitable giving? Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. The trend for giving among B2C is nothing new, but for B2B companies, it’s growing. Six Charitable Giving Ideas for B2B Companies.

Paid Search Agency 304

Paid Search Agency Companies Advertising Agencies B2B 304

Martech

MAY 13, 2024

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Implementing a user community strategy offers myriad benefits, supported by industry data and real-world examples from companies like Gainsight, HubSpot and Rocketlane.

Communities 101

Communities Paid Search Agency Peer-to-peer Work Management 101

Vision Edge Marketing

APRIL 11, 2023

When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. Authentic branding can help B2B companies differentiate themselves from their competitors, establish trust and credibility with their customers, and increase customer loyalty.

Loyalty 202

Loyalty Brand Identity Branding Ad Building 202

Marketing Insider Group

OCTOBER 5, 2020

Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. A good agency can help build your audience.

Marketing Agencies 2 356

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 356

Zoominfo

DECEMBER 21, 2020

You may have seen the TV ads that show the United States largely enveloped in pink. The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. How a company already performs in a new market.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. Let’s get going!

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Martech

JANUARY 23, 2024

Dig deeper: 5 Black Friday trends marketers can act on Value for ecommerce customers As a successful ecommerce brand, ThriftBooks sells new and used books on Amazon, eBay and other book sites. It began in 2003 as an Amazon seller, and has since built out data-driven operations that deliver personalized experiences and customer service.

Loyalty 103

Loyalty eCommerce Buzz Paid Search Agency 103

Vision Edge Marketing

APRIL 30, 2024

Beyond short-term gains, these metrics build the foundation for sustainable success—strengthening brand positioning, fueling revenue growth, cultivating customer loyalty through a better customer experience, and delivering a competitive edge. Companies like Amazon and Zappos are renowned for their customer-centric approach.

Lead Scoring 208

Lead Scoring Lead Ranking Brand Identity Branding 208

New North

JUNE 30, 2023

In the competitive tech industry, B2B companies struggle with various specific challenges, such as standing out from the competition, keeping up with the fast-changing technology, and managing limited resources. With inbound marketing services, even the smallest teams can stay ahead of these challenges and grow their business.

Paid Search Agency 52

Paid Search Agency Marketing Management Inbound Marketing Marketing Automation Services 52

Marketing Insider Group

DECEMBER 3, 2020

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Companies are constantly adapting to changes in the market and as a result, they adjust what they sell and how they sell it. Brand Story.

Differentiation 290

Differentiation Service Product Paid Search Agency 290

Zoominfo

MARCH 10, 2021

Each model considers price and complexity—more complex services have a higher price than less complex services. Customer Self-Service. When you leverage a self-service model you’re able to keep the prices and complexity low because you don’t have to hire as many developers to create the product or salespeople to sell it.

Paid Search Agency 162

Paid Search Agency Companies Startups Pricing 162

Martech

FEBRUARY 8, 2023

As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your business again and again. The answer largely lies in building a relationship with your customers and earning their loyalty. Table of contents What is loyalty marketing?

Loyalty 91

Loyalty Lead Ranking Paid Search Agency Marketing & Strategy 91

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Biznology

NOVEMBER 1, 2021

Companies need reliable support systems, services and deliveries—consider the current supply-chain crisis. Once in place, companies avoid changing vendors as much as possible. So, when you think about loyalty and retention in the B2B world, the loyalty is baked into the business model.

Loyalty 104

Loyalty B2B Marketing Lock-In B2B 104

Zoominfo

DECEMBER 21, 2020

You may have seen the TV ads that show the United States largely enveloped in pink. The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. How a company already performs in a new market.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

Tony Zambito

NOVEMBER 18, 2020

Creating a strong bond of loyalty. While the world of B2B can be perceived as lacking in warmth and perhaps even superficial at times, there are tremendous opportunities to create bonds of loyalty between two B2B organizations. Let us take a look at seven areas of buyer insights that can help lead to unshakable loyalty: Community.

Loyalty 195

Loyalty Lead Scoring Lead Ranking B2B Sales 195

Salesforce Marketing Cloud

APRIL 25, 2024

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. Our research found that 88% of customers say good customer service makes them more likely to purchase again.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Vision Edge Marketing

MARCH 26, 2024

From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process.

B2B 246

B2B Customer Satisfaction Interactive Marketing Loyalty 246

B2B Marketing Directions

JANUARY 29, 2022

Source: Shutterstock Will purpose marketing (a/k/a purpose-led marketing and purpose-driven marketing) drive increased customer loyalty, improve customer acquisition and speed revenue growth? The current popularity of purpose marketing has resulted from a growing interest in corporate social responsibility (CSR).

Paid Search Agency 98

Paid Search Agency Companies Customer Surveys B2B Thought Leadership 98

Brandpoint

MAY 5, 2023

It’s no longer just a platform for individuals to share their personal lives with the world; it has evolved into an essential marketing tool for businesses. In the past, manufacturing companies may have viewed social media as irrelevant to their industry. However, that is no longer the case. With over 4.2

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

Salesforce Marketing Cloud

JULY 18, 2022

In today’s uncertain economy, companies are seeking ways to optimize spending and do more with less. Poor experiences chip away at customer loyalty, decreasing Customer Satisfaction (CSAT) and Net Promoter Scores (NPS). Companies in cost-saving mode often look to trim contact centers first. The good news?

Contacts 98

Contacts Paid Search Agency Companies Ad Exchange 98

QuanticMind

AUGUST 29, 2023

Consumer trust plays a fundamental role in the financial services industry. The inherently personal nature of the products and services provided, coupled with their potential magnitude of impact, puts trust right at the center of the consumer relationship.

Trust Marketing 79

Trust Marketing Paid Search Agency Service Advertising Agencies 79

The Customer

AUGUST 25, 2021

It’s time to revisit one of the simplest, most universal measures to test a company’s customer loyalty. Many companies think they are customer loyal, but how do they measure it? Loyalty Should Be, Too. Companies need to be careful not to confuse customer satisfaction with customer loyalty; two very different measurements.

Loyalty 98

Loyalty Paid Search Agency Advertising Agencies Customer Satisfaction 98

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. So what do these Marketing Cloud updates mean for you?

Paid Search Agency 102

Paid Search Agency Features Personalization Ads 102

Valasys

FEBRUARY 19, 2024

The digital market is one of the leading reasons for this revolution. Today’s digital world demands you to leverage the power of technology to stay ahead of the marketing curve. Automation Platforms Marketing automation platforms and softwares are widely used and trusted in the business industry.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Biznology

NOVEMBER 16, 2020

Quality customer service focuses on providing exceptional customer experiences. To dramatically improve the effectiveness of your customer service, you need to collect customer data and act on it. In this article, you will learn how to collect and use big data to strengthen customer service.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Contently

MAY 13, 2024

The company first announced the move in February 2020—only to postpone the implementation timeline every year since. According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. You’ve got third-party cookies to thank.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

Oktopost

JUNE 19, 2020

However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels. Humanizing the Company. Following up.

Paid Search Agency 127

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 127

B2B Marketing Directions

MARCH 20, 2022

Most B2B companies derive the majority of their revenue from continuing sales to existing customers. Many companies are making substantial investments to improve the customer experiences they provide in the hope of enticing their customers to remain loyal. Unfortunately, it appears that customer loyalty is more elusive than ever.

Loyalty 74

Loyalty Brand Identity Branding Paid Search Agency 74

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. Enhancing customer engagement and loyalty. Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Lead Forensics

NOVEMBER 21, 2023

The Impact on B2B Companies: An Overview The implications for B2B companies post-COP28 will be significant. Companies may face increased pressure to demonstrate sustainability in their operations and offerings, as well as to disclose their environmental impact transparently.

Paid Search Agency 52

Paid Search Agency Companies B2B Work Management 52

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Tactics 122

Tactics Work Management B2B Marketing Marketing Management 122

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

Marketing Attribution 108

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 108

SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. The rise of the conscious consumer Conscious consumers look beyond the surface appeal of products and services. These consumers demand transparency and authenticity from brands.

Ethics 115

Ethics Trust Marketing Paid Search Agency Lead Ranking 115

BenchmarkONE

OCTOBER 20, 2021

Many businesses have made enormous adjustments over the past 18 months, working hard to equip their employees with the support and technology they need to work remotely , but plenty of companies are still struggling to find their flow in this new world. . 6 Ways to Be of Better Service to Your Clients.

Paid Search Agency 61

Paid Search Agency Advertising Agencies Ad Agencies Dwell 61

The Lead Agency

MAY 11, 2022

One of t he most common mistakes made by B2B businesses is believing that if they have a great product or service, customer retention will naturally follow. Customer satisfaction and positive experience play an incredibly unique and important role for B2B companies! The Importance of B2B Customer loyalty . Tiered incentives.

Loyalty 62

Loyalty WOM Advertising Agencies B2B 62