Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Consumers can spot a sales pitch from a mile away.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Heinz Marketing

MAY 2, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. how to infuse the buyer’s journey into a sales enablement system/program.

CMS Development 98

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 98

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Personalization offers many benefits for B2B companies. Guest post by Nina Petrov.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Vidyard

MARCH 5, 2021

Companies reported creating more than 51 videos each year increased by 254% in 2020. Video for Sales 1.3 The first step in finding the right online video platform for you is to figure out what your needs are as a company. Are you looking to help marketing with video management and data collection? Video for Sales.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Belkins

FEBRUARY 21, 2021

Eager to make your B2B sales lead generation more efficient and less time-consuming? How to Find a Perfect B2B Sales Lead? Despite B2B marketers’ warnings, numerous companies still lose lots of time pursuing the wrong types of clients or looking for them in inappropriate places. Segment Your Audience.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

Martech

NOVEMBER 11, 2022

Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). Processing. Get MarTech!

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Video Distribution Channels 6. Create, host, manage, and share your videos. How much are you going to spend on creating and distributing videos?

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

MAY 5, 2017

Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel. Your sales team will share your marketing videos to close more deals faster (alignment for the win, baby!), Company culture videos.

Planning 160

Planning Video Marketing Marketing & Strategy Marketing Strategy 160

Biznology

APRIL 1, 2020

People eager to learn how to do sales onboarding and training better will find plenty of material in Adobe’s terrific collection of courses, webinars, blogs and more about distance learning. Videos uploaded directly to social media (as opposed to links to videos hosted on other platforms like YouTube) get higher engagement.

Work Management 151

Work Management Resources CMS Development Enterprise Management 151

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Imagine a scenario where your business is trying to convert consumers in the bottom stages of the sales funnel.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Marketing Insider Group

NOVEMBER 3, 2020

I see companies making this mistake time and time again. Content marketing can be used to connect with customers not only at the start of the funnel and at the buying decision stage but also post-purchase and for repeat customers who are between purchases. Informational content can be a great way to drive sales and conversions too.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Video Distribution Channels 7. Video as an Account-Based Marketing Tactic 10. Video Distribution Channels Video is everywhere.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Webbiquity

JANUARY 20, 2021

In addition to the data a business uses directly, companies are also responsible for their marketing/analytical tools. Moreover, research shows that Internet users aren’t all that opposed to their data being used by companies, as long as they receive value from it. And it’s absolutely manageable without being “creepy.”

Privacy 264

Privacy Personalization Planning Marketing Management 264

FunnelEnvy

SEPTEMBER 4, 2023

Remember, demand generation is for the top of your funnel, where people notice and interact with your content. Click To Tweet Remember, demand generation is for the top of your funnel, where people notice and interact with your content. Your USP isn’t always the same as a company slogan or tagline, although it could be.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Martech

JULY 20, 2021

Frédéric Collard, Weber’s Ecommerce and CRM Manager for their EMEA Hub South division was setting the scene for Weber’s implementation of Teester, a platform that enables clients to scale user-generated video production and distribution via automation. The process was extremely simple for us and our customers.

User-Generated Content 116

User-Generated Content Video Marketing Generation Marketing Management 116

ConvertKit

SEPTEMBER 23, 2020

If you’re going to spend time learning how to craft a newsletter, it only makes sense to have some confidence in the process first. Content distribution. You have content that needs distribution. Why distribute it with email? Sales funnel automation. The truth is: You just need to know how to get started.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Exo B2B

JANUARY 23, 2024

Eleven percent said it is a stand-alone strategy for content used for marketing, and 6% said it is a stand-alone strategy for all content produced by the company. Respondents (B2B marketers) chose: LinkedIn (84%) 29% Facebook 22% YouTube 21% Instagram Twitter and TikTok get 8% and 3% respectively. Videos come second at 84%.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Scoop.it

MARCH 18, 2021

Let’s take the example of a marketing software company. For them, broad categories might be content marketing, social media, project management, and email marketing. Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr.

Process 53

Process Optimization Curation RSS 53

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Manage color and contrast. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about. Determine Your Goal. Try animation.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Marketing Insider Group

MARCH 28, 2024

Start scaling your e-commerce business with these simple growth hacking tactics. Then, it’s time to manage and execute your plan. It’s a great solution if your company wants to attract new buyers, but is short on time. As an ecommerce seller, you’ll want to A/B test your product pages since that’s where your sales happen.

eCommerce 212

eCommerce Tactics Budget Programs Work Management 212

Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. Because of these investments, best-in-class (BIC) companies have progressed their program planning from weekly to quarterly. But that is the exception, not the rule.

Social Media 129

Social Media Media B2B B2B Thought Leadership 129

Brandpoint

JUNE 18, 2020

That percentage shot to 66% for consumer-focused companies alone. As such, proactive marketing plans that reassure customers and help them carry on with financial management are highly recommended. Forget your set-it-and-forget-it marketing tactics. Agile, up-to-the-minute marketing strategies have never been so important.

Work Management 118

Work Management Marketing Management Service Planning 118

ClearVoice

APRIL 6, 2021

This path is different for all brands and aspirations but typically involves multiple touchpoints, pop-up reminders, email notifications, and other tactics to encourage an action. . And sometimes, ‘guidance’ is a keyword of our work since many companies aspire to have more customers, more sales and more brand awareness.

Paid Content 71

Paid Content Paid Search Agency Conversion Landing Pages 71

Directive Agency

MARCH 16, 2018

Today, we’re going to talk about B2B advertising insights for your funnel. As B2B marketers and advertisers, we tend to be focused solely on one part of the funnel. So, today we’re going to discuss: The importance of different areas of the funnel. B2B Advertising: Top of the Funnel. YouTube ads.

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40

ConvertKit

JANUARY 30, 2022

Funnels vs. Flywheels: What you need to know. What is a marketing funnel? This three-tiered structure is called a funnel, and it’s been the dominant marketing conversation for decades. But funnels fall short because they fail to take into account the most important aspect of your business: your customers.

Lead Ranking 91

Lead Ranking Creativity Business Top of Funnel 91

Vidyard

MARCH 5, 2021

Companies reported creating more than 51 videos each year increased by 254% in 2020. Video for Sales 1.3 Go Forth and Evaluate Use Cases of an Online Video Platform The first step in finding the right online video platform for you is to figure out what your needs are as a company. Contents 1. Video Marketing 1.2

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

MARCH 23, 2021

You can start to use video to increase qualified leads in your sales pipeline and prove ROI. Your video marketing mission statement should look something like this: “At (company name), we make (type) video content for (specific buyer personas), so that they (exactly what you want them to do).” Starting from scratch? No need to worry.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

PureB2B

MAY 30, 2022

One of the foremost aims of a marketer is knowing what steps are required to establish a company with an efficient lead generation system –knowing how to build a company that creates an agile funnel with a continuous flow of inbound and outbound leads. Change management attempts to overcome staff resistance to new challenges.

Sales Qualified Leads 48

Sales Qualified Leads Lead Ranking Lead Scoring Effectiveness 48

Vidyard

MARCH 23, 2021

Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Produced Videos 1.2

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

SocialPilot

FEBRUARY 6, 2024

1.25% 1% YouTube 3.5% For instance, if you are a betting company, using retired athletes or a sports journalist as your marketing influencers makes more sense. Most businesses usually go for transactions that involve a percentage commission on the sales. Do you know that over 55% of marketers use YouTube to market products ?

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Outgrow

SEPTEMBER 12, 2022

It’s demand gen but for B2B companies. Hence, if you’re a B2B company, we have highlighted 14 types of demand generation techniques that top brands follow to succeed. . With the steep rise in podcast success during the covid-19 pandemic, tons of companies have started podcasts to widen their reach. . YouTube – Ahrefs .

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Sprout Social

JANUARY 4, 2022

93% of companies have acquired new customer(s) via social media video. Extra credit if you use a moderator to help facilitate person-to-person conversations throughout your live video—a step the network says can increase engagement as well as distribution. YouTube video statistics. 74% of consumers use YouTube.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Vidyard

DECEMBER 10, 2019

Create, host, manage, and share your videos. Call center tech company Genesys went where few B2B storytellers dare to go: Into gripping, human stories about depression and redemption. Demand gen company True Influence is prepared to make an offer buyers can’t refuse: Leads. How many B2B companies can say they’ve had that?

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. They get the reps in and make content all the time. The findings help Figo reinforce the value of social at their company and pulse-check brand health.

Social Media 110

Social Media Media Business Viral Marketing 110

The Lead Agency

MAY 18, 2022

After the lockdowns and the growth of using virtual mediums for interaction, video has taken over our screens and absolutely revolutionised our day-to -day processes. In the business sector, video is no longer used solely for internal sales and customer service training. Align your video content with the right format and funnel stage.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

The Lead Agency

MAY 18, 2022

After the lockdowns and the growth of using virtual mediums for interaction, video has taken over our screens and absolutely revolutionised our day-to -day processes. In the business sector, video is no longer used solely for internal sales and customer service training. Align your video content with the right format and funnel stage.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

Scoop.it

APRIL 4, 2019

Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. They provided a protected online space for coworkers to share knowledge and distribute intelligence, industry news, and key information in a timely manner. React to company-related news and publicity. The reason?

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48