article thumbnail

How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

article thumbnail

Pitch Perfect: Selling to the Chief Marketing Officer

Zoominfo

It’s OK to talk about big-picture strategy and long-term goals. They decline your invitations. They cut your calls short. So, what does it really take to sell to the Chief Marketing Officer? We wanted to know just like you do, so we went straight to the source: a CMO. Let’s get into it! I actually own a number,” Bullock says.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Corporate Purpose Becoming a Prerequisite for Recovery

Biznology

There are two emerging imperatives for business recovery that directly draw on the purpose movement: Ensuring the well-being of employees Taking a long-term perspective that broadens the definition of stakeholders well beyond shareholders. Those who get it right have a chance at building a sustainable recovery.

article thumbnail

It’s Time to Rebound: Mindsets and action plans from B2B CMOs right now

Heinz Marketing

In the best of market conditions, companies that wait for a market opportunity to present itself aren’t likely to be successful. Think in terms of serialized content: This includes weekly events (like the CMO Coffee Talks) as well as regularly-produced, themed and programmatic content in a variety of formats.

Planning 103
article thumbnail

How Strong ESG Practices Can Benefit Your Business

Televerde

Companies that can adapt to changing environmental and social conditions are better able to identify opportunities and meet challenges. When you’ve been in business for as long as I have, you’re bound to see a lot of change. Throughout my career, I’ve had the opportunity to work for several companies, each with their own idea of purpose.

article thumbnail

How to optimize your marketing budget: Do more with less

Sprout Social

Do your research You need to be aware of the market conditions to allocate the right marketing budget. With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging.

article thumbnail

AI applications for digital out of home advertising

ClickZ

However, it could be a case of ‘all the gear, no idea’, so we really need the creative community to come along on this journey, with ideas, concepts and ‘moonshot’ thinking. Agile, data-driven campaigns can be triggered across the year promoting different brands or products when the conditions suit.