SendX

AUGUST 31, 2021

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. 20 email marketing campaigns that you can learn from Evernote offer email This email from Evernote was received 3 days after they introduced the 40% discount offer for new users.

Email Marketing 253

Email Marketing Campaigns Examples Enterprise Management 253

Sprout Social

JANUARY 26, 2023

Through Google search? Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Paid Content 126

Paid Content Advertising Agencies Planning Word of Mouth 126

Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 106

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. What is B2B advertising?

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Buffer

JUNE 6, 2022

” This is perhaps one of the best examples of the possibilities of user-generated content. When consumers post about a brand on social media, they can influence their followers’ buying decisions. 85 percent of people say UGC is more influential than content made by brands directly, according to Adweek.

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. Improve content quality.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. People are more likely to buy products they learn about from trusted friends rather than those they see in ads. Quick Links.

Peer-to-peer 89

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 89

Onalytica B2B

JANUARY 30, 2018

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. We’re not even talking about lots of money; for a mere $225, influencers can purchase 25,000 followers. Why is this happening?

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

EveryoneSocial

OCTOBER 20, 2020

Before I learn about EveryoneSocial, do I even want any more social media in my life? ” Shouldn’t we be stuffing social media back into the early-aughts Pandora’s Box from which it sprung? Social Media in the Workplace. We all have our “reasons” so let’s get to the points! MSLGroup ).

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. When was the last time you changed yours?

Social Media 111

Social Media Paid Content Social Marketing Media 111

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. They also prefer to avoid direct communication with sales, which has a considerable impact on B2B interactions. B2B buyers across industries are looking for ease of access to product information and validation from peer reviews.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Salesforce Marketing Cloud

NOVEMBER 29, 2023

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. See how it works What is channel sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. Click To Tweet. In the name of brand love.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Onalytica B2B

JULY 26, 2018

Regulatory hurdles mean sharing content and mobilising influencers becomes a cumbersome process. Kim Kardashian’s Instagram faux pas in 2015 sent shivers down many a marketers’ spine within the Pharma industry. This is not influencer marketing. This is advertising. The Kim K effect. It’s Human Nature to Follow Others.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy?

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

EveryoneSocial

JANUARY 26, 2021

People are spending more time on social media and relying on their networks for recommendations and reviews of products and services. In fact, 75% of B2B buyers use social media to make purchasing decisions. Best B2B Social Media Strategies. Define goals.

Social Media 63

Social Media Sales Management Media Marketing & Strategy 63

Vidyard

AUGUST 12, 2019

Every marketer’s dream is to turn their customers into brand ambassadors—or, at least, it should be! Brand ambassadors, or customer advocates, are walking, talking advertisements, who are free of charge. Are you more likely to make a purchase based on an advertisement or a product review? Think about it.

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

MKT1

FEBRUARY 8, 2023

Back in August, I tweeted one of my deepest, darkest marketing secrets, I hadn’t yet developed definitive definitions of growth marketing and demand generation. I included growth marketing, but knew I could provide more clarity on this part of the marketing org. 8 months later, and I’m ready.

Growth Marketing 69

Growth Marketing Organization Marketing Analytics Tools B2B Marketing 69

SmartBug Media

SEPTEMBER 6, 2019

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. Provides a snapshot of the huge digital footprint they leave behind as they consume content across the internet. That, in a nutshell, is “intent data.”.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Real-time content/offer management. Hello, all, and here’s to a promising 2017! As most of you know, I had a big change in 2016.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 106

Content Marketing Planning Work Management Paid Search Agency 106

Webbiquity

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

MKT1

JULY 13, 2023

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. So I wrote this newsletter and made a video with some early-stage marketers to help. Part 2: Why marketing orgs need to become more like product orgs. Includes peer review.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Vidyard

AUGUST 12, 2019

Every marketer’s dream is to turn their customers into brand ambassadors—or, at least, it should be! Brand ambassadors, or customer advocates, are walking, talking advertisements, who are free of charge. Are you more likely to make a purchase based on an advertisement or a product review? Think about it.

Word of Mouth 65

Word of Mouth Trigger Marketing Peer-to-peer Amazon 65

Only B2B

JANUARY 29, 2018

Generate Leads With Marketing Automation | Tips from 10+ Experts. So what could be the best marketing automation method for generating leads? We thought to roam around, shaking a few hands with marketing experts, and asking them to drop 1 tip would enlighten us – and trust us it all works. Douglas Karr. Samantha Stone.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. Founders need to value and enable marketing as they do other teams in the organization.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Walker Sands

JANUARY 27, 2020

It’s no secret that consumers and B2B buyers trust user-generated content (UGC) more than brand-generated content. When it comes to purchase decisions, buyers simply place more stock in the information and recommendations they receive from their peers. The influence of UGC is growing across all social channels.

Brand Identity 52

Brand Identity Branding Peer-to-peer B2B 52

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Moz

NOVEMBER 2, 2020

“Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest. This annual event invites communities to shop at small, local businesses on the Saturday following Thanksgiving. In 2020, it’s time to turn up the local SEO industry’s dial on conscious spending.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

Zoominfo

APRIL 7, 2020

In addition to the more obvious responsibilities of recruiting, hiring, onboarding, and training, HR decision-makers are responsible for purchases that affect other areas as well. What are the systems and protocols for communication inside the organization ? Cold calls ? Or watch the video below.

Resources 130

Resources Peer-to-peer Vendors Mobile Marketing 130

Anyword

MARCH 11, 2019

Last week, we got to spend the morning with 30 of NYC’s best and brightest from the world of digital publishing as a part of our Distributed Content event series. It’s 2019 and paid content distribution has become a must for retailers and publishers who want to drive large audiences to their sites. Work smarter, not harder.

Allocation 40

Allocation Trends Peer-to-peer Storytelling 40

MKT1

AUGUST 7, 2023

🛝 How to improve conversion by lowering friction, properly setting expectations, and adding relevant info. Who : This workshop is for marketers, web developers and designers, founders, & other leaders at early & growth stage B2B startups or agencies. Stop making it so hard.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Sprout Social

MARCH 13, 2017

It’s a Saturday afternoon and you’re walking down the street looking for a place to try for lunch. Eight out of ten of the restaurants have people inside eating. The other two are completely empty. Are you more likely to go to one of the restaurants with people inside, or one of the two empty ones? What is Social Proof?

Paid Content 110

Paid Content Conversion Work Management Paid Search Agency 110

TrustRadius Marketing

FEBRUARY 28, 2019

This granddaddy of web analytics solutions accounts for 60% of the market share. Despite this, many marketers do not use this solution at full capacity. By integrating Google Analytics (GA) with marketing software, marketers can gather more advanced insights to drive brand management and engagement.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

This granddaddy of web analytics solutions accounts for 60% of the market share. Despite this, many marketers do not use this solution at full capacity. By integrating Google Analytics (GA) with marketing software, marketers can gather more advanced insights to drive brand management and engagement.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

DemandBase

MARCH 4, 2019

Let’s talk about creativity and B2B marketing and, more specifically, creativity and Account-Based Marketing (ABM). Critics say “maybe,” but that B2B marketers lack the creative license their B2C peers enjoy. merged with IAS B2B Marketing, a pioneering B2B agency in the UK and continental Europe, to form Stein IAS.

Account Based Marketing 51

Account Based Marketing ABM Creativity DemandBase 51

SalesIntel

MAY 7, 2024

With each passing year, new technologies, consumer behaviors, and market dynamics reshape the landscape, creating challenges and opportunities for marketers. Content marketers are very excited about what the future holds. If you can meet them there, you’ll already be ahead of most other marketers.

Marketing AI 64

Marketing AI Trends B2B Marketing Content Marketing 64