Engagio

JULY 31, 2017

The role of intent data in Account Based Marketing . Intent data is any time-based information that give you clues about individuals’ and organizations’ interests and impending purchases. Broadly speaking, there are two type of intent data. With intent data, you can turn four common ABM challenges into advantages.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. EverString. Lattice (Lattice Engines).

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Heinz Marketing

NOVEMBER 30, 2019

Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned? A look at purchase intent modeling to help align your top sales talent to the highest value accounts. Rogers if you want to communicate better. Great read via Business 2 Community. Thanks for your advice, Brent Thomson.

Intent Signal 109

Intent Signal Purchase Intent B2B B2B Sales 109

Inbox Insight

MARCH 13, 2024

Restricted access to quality intent data and the technological means to analyze and strategically apply it, has meant lead prioritization tactics have often been subjective or based on a limited view of the buyer journey. Category Intent: helps to predict level of interest in solution category aligned to a specific business.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Valasys

SEPTEMBER 30, 2019

On the 30 th of September 2019, BrightTALK announced its new insights tool to aid in the level of precision of its buying intent-based marketing product named Intent Leads. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

Martech

MARCH 22, 2023

Dig deeper: 5 tips to get more value from your tech stack Identify segments that can be more lucrative to target, such as regular buyers, people who buy at full price instead of waiting for sales and shoppers who send you clear purchase or upgrade intent signals. Look for propensity to purchase. Expect the same if the economy stutters.

Enterprise Management 92

Enterprise Management Marketing & Strategy Marketing Strategy RFP 92

Attendify

JUNE 10, 2021

Digital experiences that support virtual, in-person, and hybrid events offer new ways to create lasting connections and build ongoing communities, particularly in the short-term, as some restrictions continue to limit the event space. The reality is that the success of an event isn’t just a matter of who shows up.

Intent Signal 68

Intent Signal Trigger Marketing Lead Ranking Intent 68

Aberdeen

APRIL 17, 2019

It was filled with tips and tricks that are useful for marketers everywhere who are looking to take their strategy to the next level — specifically three intent-driven alternatives to email that are just as (if not more) effective. The ability to compare past activity with present activity and narrow down location of intent.

Demand Generation 67

Demand Generation Intent Signal Paid Search Agency Intent Data 67

DemandBase

MARCH 23, 2020

Prioritize your team’s actions based on intent signals. But how do you know which accounts are in-market and showing strong buying signals? Real-time intent signals around keywords and browsing behavior tell you which accounts are researching topics relevant to your solution. Stay safe!

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

DemandBase

MAY 26, 2020

Our goal is to provide a bit of inspiration to our peers in the larger sales and marketing communities. ABM is an intentional change of direction from conventional B2B. With ABM, intent signals run deep. Now more than ever, sales and marketing alignment is imperative to an organization’s success.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Inbox Insight

JULY 28, 2020

Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. A look at the IFP community. Data Center: There has also been a growth in PaaS content consumption in our community. Buyer intent and behavior.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Strategic-IC

JANUARY 17, 2022

Marnie's 2022 ABM prediction is all about buying intent signals. Nick Bennett | Director of Field, Community, and Partner Marketing | Alyce. One is focused on community - a big theme in 2021 that will only become more important in 2022. Marnie Giuranna Zaccaria | Global ABM Lead | Finastra.

Account Based Marketing 62

Account Based Marketing ABM Contingency Planning Intent Signal 62

Martech

AUGUST 16, 2022

As with the larger marketing community, nonprofits are facing serious disruption in the way they identify prospects on digital channels as third-party cookies are phased out by Google and others. “The ease of using them can help us leverage the capabilities to understand our donors much better,” Ramsey said. Search and discovery behaviors.

Marketing AI 86

Marketing AI Organization Digital Asset Management Touchpoints 86

DemandBase

MAY 12, 2020

Given the uncertain long-term impact of the pandemic on the global community, as B2B marketers, we should double down on creating meaningful brand experiences through content that supports and empowers our online communities. Lean in on intent. Check out our webinar, where we break down how Intent Is the New Lead.

Webinar Metrics 59

Webinar Metrics DemandBase Account Based Marketing Intent Signal 59

Valasys

FEBRUARY 26, 2024

Social Media Activity: What are their interests and online communities? Advanced AI elevates your segmentation game: Beyond Demographics: AI can analyze vast amounts of data, including website interactions, purchase history, social media behavior, and even sentiment analysis, to identify unique behavioral patterns and purchase intent signals.

Lead Ranking 40

Lead Ranking Sales Qualified Leads Intent Signal Demographics 40

Strategic-IC

APRIL 23, 2023

And its influence continues to spread, thanks to channels like LinkedIn that are helping to build an impressive ABM community as well as our very own podcast - Let’s talk ABM. It informs which accounts you should be targeting, highlights intent signals, reveals customer pain points, and helps you to engage at a deeper level.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Madison Logic

AUGUST 26, 2020

Tool 2: Intent Data for Account Prioritization and Insights. Intent data is essential to showing which companies and contacts are ready to buy and which aren’t. Intent data has become so valuable, in fact, that a recent TOPO survey identified it as the fastest-growing category in B2B martech.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

SalesIntel

MARCH 14, 2022

However, in the late 1990s, software designer Alan Cooper introduced the concept of “personas” to the design community, recommending that professionals utilize them as a tool for thinking about portions of their audience as real, breathing individuals with objectives, interests, and ambitions. With SalesIntel, you can access .

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Lead Ranking Paid Search Agency 52

SalesIntel

MARCH 14, 2022

However, in the late 1990s, software designer Alan Cooper introduced the concept of “personas” to the design community, recommending that professionals utilize them as a tool for thinking about portions of their audience as real, breathing individuals with objectives, interests, and ambitions. With SalesIntel, you can access .

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Lead Ranking Paid Search Agency 52

Aberdeen

MARCH 19, 2020

Since the MQL is here to stay for the foreseeable future, it is up to us, the community of strategic thinkers and data scientists to present additional forms of qualification that can form the basis of a richer, deeper pipeline. The overall INTENT score given to this account over time. The bad news?

Lead Ranking 69

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 69

Vision Edge Marketing

AUGUST 22, 2023

However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. CON s : Data complexity : Analyzing and interpreting buyer intent data can be complex, requiring the use of advanced analytics and data processing techniques.

Lead Ranking 207

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 207

Heinz Marketing

AUGUST 30, 2021

The pattern that started to form was primarily most of the opportunities created had what’s called a signal attached to it. And the signals came in three categories. There was either buying intent, there was greater workload consumption or product usage, or there was compelling events. And so we serve the sales community.

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

Inbox Insight

JANUARY 15, 2019

These include real-time digital body language signifiers such as: Intent signals. For information on how you can leverage business community insights from audiences that match your targeting criteria, check out our Intent Signals here. Preferences. Regional Nuances.

Planning 62

Planning Demand Generation Marketing Plans Research 62

Valasys

AUGUST 30, 2019

They show strong marketing intents for the marketers to bank upon & gear themselves up; just like pages in the tarot world that carry messages to the knights. Gen Z is the first generation of digital communities. Methods to Draw Gen Z to B2B marketing Endeavors.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Inbox Insight

JANUARY 15, 2019

These include real-time digital body language signifiers such as: Intent signals. For information on how you can leverage business community insights from audiences that match your targeting criteria, check out our Intent Signals here. Preferences. Regional Nuances.

Planning 42

Planning Demand Generation Marketing Plans Research 42

Heinz Marketing

SEPTEMBER 5, 2022

Matt: I think this concept of the information that we now have available that we didn’t have before, some of it through artificial intelligence, some of it through, sort of intent signals in other places. We now have to be very much more intentional about, we’re going, we have to really have a dedicated process and system.

Top of Funnel 52

Top of Funnel Transparency Marketing AI Training 52

Terminus

OCTOBER 29, 2021

You can distribute the content using targeted advertising, target communities, or social networks. 5 Intent data. You can leverage intent data sources to identify in-the market accounts, and identify triggers for your outreach. #6 Content download is not a signal of buying intent. 4 Common connections.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

SalesIntel

FEBRUARY 28, 2024

Regarded as one of the industry’s fastest-growing and most dependable B2B data providers, SalesIntel offers firmographic and technographic data charts and buyer intent data through its partnership with Bombora with over 12,000 online intent topics. Lead routing and scoring have been improved. Explore G2 reviews of Clearbit.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Metadata

DECEMBER 3, 2020

David Gerhardt: And so, for me, if I sum it all up, it’s really not content, product marketing, community, social, all that stuff. In many companies, you don’t have the DG and the rest of the marketing team that he had to create the category, create the audience, create the intent. And so, there’s nothing to capture.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

David Gerhardt: And so, for me, if I sum it all up, it’s really not content, product marketing, community, social, all that stuff. In many companies, you don’t have the DG and the rest of the marketing team that he had to create the category, create the audience, create the intent. And so, there’s nothing to capture.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Sprout Social

SEPTEMBER 28, 2023

Sales Navigator automates the process of identifying buyers based on intent signals. It notifies you when they’ve engaged in certain activities that indicate intent. Use these tools to streamline the time-consuming aspects of publishing and community management.

Linkedin 109

Linkedin Automation Tools Brand Identity 109

Madison Logic

FEBRUARY 28, 2024

Intent data is key to identifying in-market accounts based on their online research and content consumption behavior. Combining multiple sources of data provides a differentiated and multi-faceted view of buyer intent. Examples include hosted events, online communities, tradeshows, and review websites.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Inbox Insight

APRIL 23, 2019

Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities? Here are 5 types of buyer intent data to investigate: Searching (keyword & queries).

Buyer Intent 49

Buyer Intent Intent Data Demand Generation Intent 49

SalesIntel

FEBRUARY 14, 2023

Regarded as one of the industry’s fastest-growing and most dependable B2B data providers, SalesIntel offers firmographic and technographic data charts and buyer intent data through its partnership with Bombora with over 12,000 online intent topics. Lead routing and scoring have been improved. Explore G2 reviews of Clearbit.

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52

SalesIntel

FEBRUARY 24, 2023

15 Best B2B Sales Lead Databases For 2023 SalesIntel SalesIntel is a customer-service-focused B2B data provider with everything you need from a sales lead database – from account data to mobile phone numbers to intent data. Bombora-powered intent data helps you identify leads searching for a product or solution similar to yours.

Sales Leads 52

Sales Leads B2B Sales Lead Ranking Ideal Customer Profiles 52

Terminus

DECEMBER 4, 2018

You can look at company size, annual revenue, region, intent signals, engagement data, or any number of factors depending on your goals. Now, everyone on the go-to-market team has a shared list of best-fit accounts. Building Prioritized Account Lists. There are endless ways to slice and dice your target account list.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles Demand Generation Work Management 20

Madison Logic

DECEMBER 14, 2023

Forrester also notes that 73% of its ConsumerVoices Market Research Online community will use Google to verify suspect responses from ChatGPT and other AI systems. Leaning into your intent data, firmographic data, technographic data, and buyer personas allows you to create consistent messaging throughout your brand and demand efforts.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52