Buffer

DECEMBER 12, 2022

It’s a pandemic-era tale we’re all familiar with at this point: In March 2020, I was happily growing my PR consultancy when, suddenly, everything froze. I would go on podcasts and do Instagram lives and share all of my secrets for small business PR. Keep testing, iterating, taking feedback, and improving.

Ad Building 91

Ad Building PR Business Multi-Channel 91

KoMarketing Associates

OCTOBER 4, 2016

While email (91 percent), LinkedIn (71 percent), and print (58 percent) ranked as the top three most important channels for distribution, I would be curious to know which channels B2B marketers deemed the most effective. Blogger Outreach & Communications. LinkedIn Group Participation.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

MARCH 13, 2018

Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn. Participate in a targeted LinkedIn or Facebook group. Tactics that build brand awareness first and inbound links second.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. This is probably the most straightforward way to start building a sense of community and driving conversations. Actively gather and and curate user-generated content. Think about it.

Word of Mouth 136

Word of Mouth Paid Content Conversion Work Management 136

Sprout Social

APRIL 4, 2023

And, research by LinkedIn has shown that employees have an average of 10 times the connections as their company’s Page followers. Whether on your website or elsewhere, this is powerful PR for you. With Advocacy platform, you can provide curated, branded content to your team that they can share with a click or two.

Brand Identity 128

Brand Identity Branding Word of Mouth Social Media 128

MKT1

JANUARY 11, 2024

They also have an active community at clay.com/slack. Prioritize, create, and distribute revenue-generating content across SEO, LinkedIn, and your sales team. co MKT1 Guide & Community Waitlist: We’ve been working on a (paid) Guide to B2B startup marketing with over 200 resources & articles. Who is it for?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Biznology

JANUARY 17, 2017

Strategies for list-building with alumni and influencers dovetailed with ones for engagement and content sharing of higher education topics and rich curation. My work for Tufts expanded to other networks like LinkedIn and Flickr and then I moved on to my current role at Harvard Business School. Our alumni community is worldwide.

Social Media 80

Social Media Media Curation Education 80

KoMarketing Associates

JANUARY 22, 2015

A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. We tackle this step in two phases: List Curation – Understanding what information sources are valuable and relevant. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Andrew Seibert , Managing Partner of Imprint and Chairman of the Content Council, is deeply ingrained in the content marketing community. Jason Miller is the Global Content Marketing Leader at LinkedIn and author of a best-selling book on social media and content marketing, Welcome to the Funnel.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

markempa

MAY 9, 2017

Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. I started getting in the conversation about community many years back. Businesses aren’t the same, and the way the business community works. If not, it should.

Psychographics 232

Psychographics Word of Mouth Paid Search Agency Marketing & Strategy 232

Vidyard

JULY 25, 2018

Between shooting selfie videos for LinkedIn, crafting Instagram stories, and replying to Tweets, it’s easy to get overwhelmed building a social media presence. They’re also applicable whether you’re posting to Twitter, LinkedIn or Snapchat. It all depends on how much content you can create or curate.

Social Media 94

Social Media Ad Building Brand Identity Branding 94

Marketing Insider Group

JANUARY 24, 2013

MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Publisher of PRDaily, PR Daily EU, Ragan.com. Irvine, CA.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

LeadSquared

FEBRUARY 23, 2016

How we can use blogs and whitepapers for inbound marketing, and what kind of tool you suggest to curate in other places? If you’re looking for content to curate, check out BuzzSumo. If you’re looking for a tool to manage curated content, Scoop.it Focus tremendously on PR. Make sure your LinkedIn activity is not one-way.

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

Martech Advisor

MARCH 31, 2020

Having a crisis strategy became the talk of the marketing community, and marketing and sales experts shared tips to work from home effectively. The series will feature a live chat and Q&A with communications experts. Tell us on Twitter , LinkedIn , or Facebook ; we're listening! What will you do differently in April 2020?

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

SnapApp

MARCH 27, 2018

She is a frequent speaker and emcee at conferences including TEDx, INBOUND, and MarketingProfs, and serves as the Co-Executive Director of Boston Content, the city's largest community of content professionals. I curate speakers for Boston Content events , and am in the process of doing so for a major marketing industry event. (PS:

Tips 67

Tips Marketing Proposals Peer-to-peer Curation 67

Sprout Social

JANUARY 18, 2017

Now let’s break this recipe down: Source: Which platform the traffic will be coming from (Twitter, Facebook, LinkedIn, etc.). We all know it’s great PR to get mentioned in an article by a top-tier publication, or to do a guest post on a high-ranking blog. Campaign: The specific campaign you were promoting that got them there.

ROI 80

ROI Paid Social Agency Marketing Analytics Tools Advertising Mediums 80

SmartBug Media

MARCH 19, 2021

New articles are posted daily on topics such as inbound marketing, creative design, marketing strategy, paid media, PR, sales enablement, and web development—providing a valuable resource for any B2B marketer. Must-read articles: Publishers, curation and algorithms. New Report Looks at the Rising Influence of Online Communities.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Marketing Insider Group

SEPTEMBER 27, 2012

“The art of participation” with @ SamDecker on *why* people participate: partly passion, community and “a little bit of ego” #wppstream. “If you can’t create it, curate it,” something I might have said but didn’t at #wppstream. Could only be #wppstream @ Kantar. Webbonthewebb.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Conference Twitter 100

Biznology

SEPTEMBER 17, 2013

And, though we try to curate our brand by doing the equivalent of lying about our height and posting a ten-year-old photo on Match.com, the Internet’s mirror is full-length and in HD: not only warts and all but yes, those jeans do make your ass look big. The mirror can be brutal but we’re all able to see what we want to see.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Convince & Convert

JUNE 2, 2010

The killer app isn’t information, it’s curation. In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. to get a glimpse of the potential for friend-curated information.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Content Standard

OCTOBER 27, 2015

I’ve also created a list of marketing and PR experts I’ve curated on Twitter. The last thing to consider as you try to seek out B2C and B2B tech trends is to participate in marketing communities. Seeking out relevant LinkedIn groups can be a great way to put the research of others to work for you.

B2B 40

B2B Marketing Agencies 1 Customer Satisfaction Paid Search Agency 40

Onalytica B2B

JANUARY 18, 2017

” MAPPING THE COMMUNITY. PR Newswire. Business 2 Community. LinkedIn Marketing. These accounts were then added into our Influencer Relationship Management software ( IRM ). MarTech News. Informatica. Informatica. PRNewswire. mktgtechblog. Marketing Technology. CMSWire.com. SD_Marketplace. SD Marketplace.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

LeadSquared

OCTOBER 27, 2015

If your budget doesn’t allow for that, you can try your hand at curated content. If you are stuck for ideas on what to write about, check out online communities like Quora or GrowthHackers. If your budget allows for it, sign up with a PR agency to get published in more places. If possible, try creating a community on LinkedIn.

Webinar Metrics 52

Webinar Metrics FAQ Practices Brand Identity 52

Convince & Convert

JULY 20, 2010

Some of my favs include: Books – Content Strategy for the Web (Halvorson), Letting Go of the Words (Redish) Networks – The Content Strategy LinkedIn group Blogs – Here's a great list from Catherine Ventura (@catherinventura): [link]. Joining the LinkedIn group now. I actually work at Vertical Measures!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Hubspot

JUNE 5, 2014

Furthermore, the social media manager can act as an extension of the PR team, connecting your team directly with journalists and reporters, which can result in broad coverage for the company beyond their existing reach. Content curation, hungry for information, professional on-the-spot communication skills. Skills Necessary.

Social Media 28

Social Media Work Management Marketing Management Media 28

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Sprout Social

MAY 3, 2017

There are many ways to use social media in your PR strategies. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible. With all that being said, here are seven creative ways to use, content marketing, blogging and social media for PR: 1. Use Influencer Marketing to Help PR.

PR 100

PR Social Media Creativity Media 100

Sprout Social

OCTOBER 20, 2022

If you’re struggling to breakthrough on social, turn to your employees to widen your audience and grow your brand community. Many Sprout teams work together to curate posts about open roles, product awards and cultural recognitions. How we curate. Social media challenge #1: Achieving organic reach on social is harder than ever.

Social Media 114

Social Media Media Budget Programs Curation 114

Webbiquity

MARCH 23, 2017

1 ) LinkedIn Pulse. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” But at the least, LinkedIn can extend the reach of your original or modified/repurposed content to a wider audience. Content Publishing Tools.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Marketing Insider Group

JANUARY 6, 2020

This year’s event will include over 700 exhibitors, 500 seminars, and 200 masterclasses with keynote speakers representing brands including HubSpot, LinkedIn, Shutterstock, Smart Insights, and the DMA. and includes a carefully curated program of sessions. The B2B Marketing EXPO is one of Europe’s major B2B marketing events. Dreamforce.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Online Marketing Institute

AUGUST 14, 2011

Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events). I really don’t see this as a tough thing to solve. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Only B2B

FEBRUARY 28, 2020

Although the content distribution process is administered post content curation, it should be step one of your content marketing strategy. LinkedIn has more than 100 million users logging in every day. Curating content is one thing- distributing it another! Engage with popular communities. Engage With Popular Communities.

Distribution 118

Distribution Traffic Effectiveness Marketing & Strategy 118

Content Standard

JUNE 23, 2016

When you create a common language between readers, something people can rally around, they’re more likely to feel part of the community and tribe. For example, equip your PR and communications team during events so they can leverage mass audience and increase reach and exposure. That brings people back time and time again.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Onalytica B2B

APRIL 20, 2016

Social platforms are responding by creating and refining curated user timelines, and only the top brands with the most engaging content will survive.” Email Marketing , PPC , LinkedIn and Planning all received a 3% share of voice followed by Growth Hacking with 2%. MAPPING THE COMMUNITY. Britannia PR. simplilearn.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Single Grain

AUGUST 15, 2023

We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business. specialization includes SEO, content marketing, community marketing, paid ads, infuencer marketing, and social media marketing. Their PR team can secure your brand coverage across multiple platforms.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52