Three Quick Ways to Improve CCPA Compliance

Opt Intelligence

The California Consumer Privacy Act, or CCPA, is intended to provide protections to California residents regarding their personal information and data. It also means that we have vetted these publishers in advance and ensure full data privacy every step of the way.

Jumpstart Your Business By Growing Your Email List

Opt Intelligence

The secret could be as simple as your email list. This lowers your engagement and diminishes the quality of your list, effectively limiting its size and further minimizing its reach. You can even retarget lapsed subscribers who used to be on your list.

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How To: Start the New Year with a Clean Email List

Opt Intelligence

But did you know your email list could use a cleaning, too? Purging old, inactive addresses is good for the health of your email list overall and could improve your email performance. . Segment Your Email List. And it abides by all privacy and unsubscriber policies.

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How to Rebuild Your Email List After GDPR

Opt Intelligence

Your email list could have just gotten a lot smaller. Here’s how to rebuild your email list with opt-in advertising. Review Your Current Email List For GDPR Compliance. Depending on how old your list is and how you acquired the contacts on it, you may have varying types of records on your email recipients, including how consent was given. Before you can rebuild your email list, you’ll need to evaluate your current consent situation.

The Top 3 Benefits of Opt-In Advertising

Opt Intelligence

But when we talk about opt-in advertising, we’re talking about users who are opting in to your email list through an ad shown on a third-party site, typically through a co-registration form where their information has already been pre-populated for an easy opt-in. This allows you to build your email list at scale with opt-in advertising and generated leads without landing pages. Let’s assume you’ve got a list of unsubscribed email addresses; everybody does.

New Year, New Lead Generation Resolutions

Opt Intelligence

Develop Data Privacy Guidelines. 2019 heralded CCPA, the United States’ own California Consumer Privacy Act. 2020 brings enforcement of CCPA, and the promise of more data privacy rules and regulations. Expand Your Email List.

What It Really Means To Generate Leads Without Landing Pages

Opt Intelligence

Co-registration allows users to quickly and easily opt-in directly on the site they are already browsing. GPDR and CCPA have brought data privacy and opt-in to the forefront of the digital marketing conversation. We take your unsubscribe list and hash the data to anonymize the users. When it comes to lead generation, your website might not be helping you the way you think.

Back To School: Four Lead Generation Lessons to Learn Now

Opt Intelligence

Here are a few must-reads if you are looking to generate leads without landing pages or want to grow your email list more quickly and efficiently. But when we talk about opt-in advertising, we’re talking about users who are opting in to your email list through an ad shown on a third-party site, typically through a co-registration form where their information has already been pre-populated for an easy opt-in. How To: Activate Your Email List Through Opt-In Advertising.