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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

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5 Use Cases for Natural Language Processing (NLP) in Content Marketing Beyond SEO

Contently

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

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The Ultimate Guide to Website Development (for Marketers)

Hubspot

Since the 1990s, few things have remained timeless societal staples like Friends , Pokémon , Britney Spears, and the internet. Yet nothing has said “I’m here to stay” like the internet. Learning about web development is kind of like drinking from a fire hose. Content management system development (writing and building websites).

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The Best Website Building Software for 2020

SmartBug Media

On the hunt for the best website-building software to develop your online presence? It's never been easier to get online, but you'll want to pick the right website builder to help you create a site that matches your business needs. percent of all the websites on the internet. Why is WordPress so insanely popular?

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Dynamic Web Scraping with Python, Pandas and DuckDB

B2B Marketing Analytics

The landscape of marketing technology is constantly growing and #marketing teams are experimenting with new tools that are constantly generating a tons of data. The Challenge: Scraping a CMS Blog without an API I recently faced this exact dilemma: scraping blog data from our CMS, which lacked an API.

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SEO for WordPress: Tips and Best Practices to Optimize Your Website

Spiralytics

However, keep in mind that WordPress is a CMS (content management system). If your site is sluggish, you will end up losing a lot of potential customers. Your website speed is not only important for your customer’s engagement but also for search engines. You will find many WordPress themes in the market.

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Will Marketing Be Replaced by AI?

SmartBug Media

The ’90s brought the proliferation of the internet. We can’t deny the role artificial intelligence (AI) plays, especially across marketing, sales and business operations. From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? And the 2000s so far?