KoMarketing Associates

APRIL 20, 2022

The Center for Exhibition Industry Research (CEIR) recently published B2B event statistics gathered from the fourth quarter of 2021, and data indicated that the B2B exhibition cancellation rate fell to 12.5%. This was compared to 20.6% in the previous quarter, and the rate of 91.3% in the first quarter of 2021.

Marketing Report 261

Marketing Report B2B Marketing Personalization B2B 261

KoMarketing Associates

OCTOBER 4, 2022

Ascend2 recently published the “Using Data-Driven Marketing to Predict Future Performance” report, and statistics suggested that most marketers (48%) now find data-driven marketing to be most useful for the customer experience/ journey mapping. At the time of the survey’s publication, respondents claimed they were already dedicating 8.9%

Budget Programs 221

Budget Programs Statistics CMO Marketing Budget 221

KoMarketing Associates

APRIL 19, 2023

The results of The CMO Survey for March 2023 were recently published by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association. This comes as they look toward maintaining their present success, rather than forecasting future outcomes.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

KoMarketing Associates

AUGUST 16, 2022

The CMO Council recently published “The High-Velocity Data Marketer” report, and statistics indicated that the majority of respondents (44%) are only “moderately” confident in their data, analytics , and insights systems. Just 26% said they were “very” confident,” and only 12% were able to say they were “extremely” confident.

Analytics 253

Analytics Validation Barriers CMO 253

Sword and the Script | B2B

JUNE 27, 2023

Below are some SDR statistics that can help B2B marketing improve performance. A CMO will have 2-3 groups of SDRs turnover given the average CMO tenure. -based and about one in five (21%) are global. Responding companies had a median revenue of $45 million with an average selling price (ASP) of $52,000.

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54

KoMarketing Associates

NOVEMBER 25, 2020

The Harris Poll and OpenX recently published “The New Normal: Marketing in 2020 and Beyond,” and statistics showed that 74% of marketers have made strategy changes because of the pandemic that they intend to keep. About 56% said they will continue to concentrate on digital channels, while 46% will retain changes made to their media mix.

Planning 285

Planning Gartner Statistics CMO 285

KoMarketing Associates

MAY 17, 2022

Mention and Livestorm teamed up to conduct the “Marketing Manager Mindset Report,” and statistics suggested that most B2B marketers (25%) now have an annual marketing budget of between $10,000 and $100,000. Data from the 28th edition of The CMO Survey indicated that marketing budgets typically only account for 11.8%

B2B Marketing 261

B2B Marketing B2B CMO Statistics 261

KoMarketing Associates

FEBRUARY 24, 2022

The CMO Council recently partnered with Cvent to publish the “Aligning Strategy, Teams and Tech for Success in a New Era of Events” report, and statistics indicated that the majority of marketers (64%) are only moderately effective or not effective at executing valuable virtual events.

Advertising Agencies 263

Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263

KoMarketing Associates

MAY 10, 2022

SJT Marketing and YourMarketer recently teamed up to publish the results of the “2022 State of Marketers Survey,” and statistics indicated that even though most marketers (60%) claim they have a written marketing strategy, only 24% confirm that their marketing budget is directly tied to their strategy. of the overall budget.

Marketing Report 252

Marketing Report Marketing Budget Marketing & Strategy Marketing Strategy 252

KoMarketing Associates

JULY 14, 2021

The CMO Council, in conjunction with Televerde, recently published the “Rising Above the Fray” report. Statistics indicated that the majority of marketers (69%) intend on increasing their martech spend in the coming months.

Spending 292

Spending Budget Programs Gartner CMO 292

KoMarketing Associates

AUGUST 24, 2021

The CMO Council recently published the “C-Suite Scorecard” to gauge how C-Suite executives are gauging their marketing teams. Statistics indicated that the majority of respondents (50%) believe their marketers could improve or strengthen their demand generation and pipeline.

Demand 276

Demand Demand Generation Forrester Budget Programs 276

KoMarketing Associates

NOVEMBER 24, 2020

Merkle recently published its “Digital Marketing Report” for Q3 2020, and statistics show that mobile organic search visits were up 33% year-over-year in the third quarter, but down from the 35% recorded in the second quarter. Overall, phones and tablets combined to generate 64% of Google organic search visits to brand sites in Q3.

Organization 256

Organization Trends Gartner Mobile Marketing 256

Martech

MAY 3, 2024

Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in the C-suite. If you dive deeper, you’ll find that CEOs don’t seem to trust CMOs. 32% of CEOs trust their CMOs. 32% of CEOs trust their CMOs.

ROAS 74

ROAS CMO Trust Marketing Opinions 74

KoMarketing Associates

SEPTEMBER 28, 2021

The 27th edition of The CMO Survey was recently published by Deloitte, the Fuqua School of Business at Duke University, and the American Marketing Association. Statistics showed that over the last year, most companies (77.4%) invested in the optimization of their website to improve the performance of their digital marketing activities.

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

KoMarketing Associates

MARCH 29, 2022

Statistics from the 28th edition of The CMO Survey recently suggested that at the majority of organizations, the marketing budget only accounts for 11.8% of the overall budget. In fact, research and development budgets are 7.2% larger, on average, than marketing budgets at most companies.

Marketing Report 227

Marketing Report Digital Marketing Funnels Marketing Budget CMO 227

6sense

DECEMBER 1, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . The CMO discussion revealed a few best practices: .

CMO 62

CMO Peer-to-peer Budget Programs Organization 62

KoMarketing Associates

FEBRUARY 1, 2022

Sparkpost recently published its “Email in 2022” report, and statistics indicated that most marketers (70%) are now reporting their business performance as better overall compared to last year. In addition, 63% claim that their budgets and priorities reflect pre-COVID levels.

Customer Satisfaction 209

Customer Satisfaction CMO Marketing & Strategy Statistics 209

ClearVoice

NOVEMBER 18, 2019

Bureau of Labor Statistics, the rise of data science needs will lead to the creation of 11.5 With access to this level of data, marketers can not only make more informed business decisions and reduce data-related risks, they can also bring some pretty impressive statistics to their CMOs. Furthermore, according to the U.S.

Impressions 74

Impressions CMO Marketing Analytics Tools Lead Ranking 74

KoMarketing Associates

DECEMBER 29, 2020

Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S. Globally, approximately 25% of CMOs were affected, and 7% are facing an existential threat. were “significantly affected” by the pandemic.

Customer Surveys 271

Customer Surveys Forrester CMO Custom Publishing 271

KoMarketing Associates

DECEMBER 24, 2019

Gartner recently published “The Annual CMO Spend Survey 2019-2020” report, and statistics showed that marketing budgets accounted for an average of 10.5% Despite the statistics of this year, B2B marketers, in particular, are expecting to see an increase in their budget in 2020. of all company budgets in 2019.

Marketing Budget 159

Marketing Budget Marketing Report CMO Gartner 159

ViewPoint

FEBRUARY 8, 2016

I pitched him the question, “What makes a dream marketing team and how should a CMO build one?” Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic.

CMO 168

CMO Planning Storytelling Ad Building 168

KoMarketing Associates

DECEMBER 7, 2021

The CMO Council teamed up with Deloitte Digital to publish the “Data-Driven Decisioning Powers CX Forward” report, and statistics suggested that only 13% of marketers believe their AI capabilities for marketing purposes are “advanced.” However, new research indicates that very few have the advanced AI capabilities necessary to do so.

CMO 203

CMO Statistics Custom Publishing Training 203

Marketing Insider Group

SEPTEMBER 2, 2020

CMOs need to develop a strategy that explicitly details how marketing plans to drive growth, target the company’s overall goals, and serve the customer’s needs to produce results. It’s essential to paint CEOs a picture that includes: Data-backed sources and statistics. An understanding of customer habits and trends.

Advertising Agencies 338

Advertising Agencies Planning Paid Search Agency CMO 338

Crimson Marketing

APRIL 30, 2014

What obstacles does the CMO face in the digital age? Let’s take a look at some recent statistics put together by Adobe and ExactTarget: Insights from Adobe 76% of marketers agree you. The post Big Data and The Rise of The CMO appeared first on Crimson Marketing. Corporate Marketing Digital Marketing'

CMO 100

CMO Statistics Marketing 100

KoMarketing Associates

APRIL 14, 2021

The CMO Council and Deloitte Digital recently came together to produce the “Humanizing and Analyzing Relationships to Drive Revenue, Retention and Returns” report, and statistics showed that email (73%) is by far the leading channel in terms of where customers leave information about their expectations and needs.

Marketing Report 174

Marketing Report Email Marketing Statistics CMO 174

Marketing Insider Group

OCTOBER 28, 2015

But under the CMO, the CIO will focus on systems of engagement and the customer while providing a holistic view on how the IT function can be a strategic differentiator for the company. However, there’s this clash of statistics…. The post Are CMO Ambitions Too Low? Under the CFO it will be costs. Go back and reread it.

CMO 100

CMO Gartner Case Studies Paid Search Agency 100

KoMarketing Associates

FEBRUARY 9, 2021

The CMO Council published its “Getting It Done in 2021” strategic brief, and statistics showed that for the majority of marketers (50%), the customer journey , acquisition and conversion are all key areas of improvement for the remainder of 2021.

Marketing Report 162

Marketing Report Planning Acquisitions Statistics 162

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. New Marketing Data.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

KoMarketing Associates

MARCH 18, 2021

The results of February 2021 edition of The CMO Survey were recently published , and statistics showed that when marketers were asked to rank the degree at which digital marketing has contributed to their company’s performance over the last year (1-7 scale, 7 being the highest), the majority (32.5%) responded with 7.

Customer Surveys 159

Customer Surveys Paid Search Agency Companies Statistics 159

KoMarketing Associates

SEPTEMBER 10, 2020

Gartner recently released Part 2 of “The Annual CMO Spend Survey,” and statistics showed that 69% of B2B marketers intend to increase their budget for digital advertising, while 18% expect to dedicate at least the same amount as before.

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

KoMarketing Associates

OCTOBER 6, 2021

Allocadia recently conducted its “How Today’s CMO Can Leverage ROI to Prove Growth” report, and data suggested that 75% of marketing leaders believe their pandemic strategies were effective. As a result of the COVID-19 pandemic, many marketers were forced to shift their strategies and alter their primary objectives.

Marketing & Strategy 156

Marketing & Strategy Marketing Strategy Effectiveness Planning 156

EveryoneSocial

OCTOBER 29, 2018

A Collection of the Best Social Selling Statistics. Looking for valuable social selling statistics that matter to sales and beyond? If you’d prefer to skip to the social selling statistics, feel free to click here to jump. Social Media Statistics Your Company Needs to Know. CMO Council ). Aberdeen Group ).

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

Crimson Marketing

MAY 15, 2015

Susan Ganeshan, CMO of customer experience management platform Clarabridge, joins Moneyball for Marketing to discuss how to reap the benefits of listening to customer feedback. Key learnings include: Ignore the lies, find the “whys”: “Certain systems and certain statistics will lie to you,” Susan says.

CMO 100

CMO Gartner Branding Brand Identity 100

Marketing Insider Group

SEPTEMBER 17, 2020

If you’re not sure how to respond, you should work on that relationship — especially if you’re the CMO. . According to a Fournaise study, more than 75% of CEOs don’t trust their current CMOs. . About the same percentage of CMOs report dissatisfaction with their jobs. I found myself thinking of what I would ask my CMO as a CEO.

Marketing Agencies 2 340

Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 340

Marketing Insider Group

APRIL 17, 2023

By Michael Brenner A great content marketing strategy could be the key to achieving your company goals – but as a small business, you don’t necessarily have the resources to hire a renowned CMO. So, how much budget do you really need to build a strategy that generates results?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

KoMarketing Associates

OCTOBER 27, 2020

DemandGen recently published the “B2B Buyer Behavior Study,” and statistics suggest that the majority of B2B buyers (47%) have had to delay potential purchases due to budget freezes. Additionally, almost 60% of CMOs are building scenario plans that include a second wave of disease outbreak.

Purchase 166

Purchase B2B Gartner CMO 166

KoMarketing Associates

FEBRUARY 24, 2021

The Trade Desk recently published its “Measuring Success in Digital Advertising” report, and statistics found most marketers (80%) agree that their planning or budgeting process has been significantly impacted by the pandemic. Dentsu conducted its 2020 CMO Survey, and the results found that 24% of CMOs based in the U.S.

Planning 161

Planning CMO Statistics Custom Publishing 161