Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. “ Evaluating ROI/ROAS. I want to have a completely accurate ROI for digital campaigns, and I don’t feel I’m getting that.

Paid Content 131

Paid Content Advertising Agencies Paid Search Agency SMB 131

Customer Experience Matrix

OCTOBER 21, 2010

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. The CMO Council generously shared the detailed data with me. CMOs and CIOs agree they need to work together, and why. CMOs and CIOs disagree on the CIO's job.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

Top Rank Marketing

JULY 21, 2023

B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 MarketingCharts B2B marketers say social media drives revenues When it comes to the most effective B2B channels for driving revenue, 60 percent of U.S.

Marketing AI 69

Marketing AI B2B Marketing B2B Thought Leadership B2B 69

Metadata

APRIL 4, 2023

The pressure-packed question for you: How can I generate ROI with certainty and let the C-suite know I’m helping them weather the economic storm? Get your story straight with leadership Most chief marketing officers (CMO) don’t last long. “When am I getting my budget back, and how can I get the most out of it right now?” Here’s how.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

Vision Edge Marketing

NOVEMBER 7, 2017

Despite this statistic, every CMO we’ve worked with admits how important it is to be able to select the right metrics and to measure and report on Marketing’s value and contribution. That seems to be a multi-million-dollar question. Which channels create the greatest response lift and engagement? Start here.

Analytics 188

Analytics Budget Programs Multi-Channel Case Studies 188

Only B2B

AUGUST 25, 2023

Demystifying the ABM Framework : An effective ABM framework consists of several core components, including target account identification, collaboration between sales and marketing, personalized messaging, multi-channel engagement, content creation, analytics, and technology integration.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Adobe Experience Cloud Blog

JANUARY 7, 2019

Being able to attribute revenue to marketing campaigns is very important for speaking to leadership or the CMO. Multi-touch attribution provides a more balanced view for a longer sales cycle, but it requires figuring out what weight to give to each stage. Marketing spans across many channels, which presents its own set of challenges.

Multi-Touch Attribution 134

Multi-Touch Attribution Lead Ranking Multi-Channel Thought Leadership 134

Convince & Convert

OCTOBER 12, 2010

ROI in social media is a luxury. And the only brands that can accept that are likely to be big ones with multi-platform marketing budgets. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless. Your response should be simple.

Social Media 125

Social Media ROI Media Marketing Budget 125

LEADership

NOVEMBER 11, 2014

When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” Data —As the need to measure ROI became more prominent, data analytics tools got more advanced and sophisticated.

CMO 40

CMO Top of Funnel Buyer's Journey Multi-Channel 40

Marketing Insider Group

AUGUST 4, 2011

There has been plenty of debate about the ROI of social media. To summarize, the CMO of Kmart stated that TV is easier to measure than Social Media. In the post “ What’s Your ROI? But these measures can be hard to track at the program, channel or tactic level. So strap in (I had 3 cups of coffee this am.)

Social Media 100

Social Media Multi-Touch Attribution ROI Marketing Attribution 100

Adobe Experience Cloud Blog

JULY 7, 2014

The ROI of your content marketing can feel as elusive as the mysterious Yeti – you might even doubt that it exists. Marketers struggle to find their content’s ROI for two reasons: 1) They don’t think about measurement upfront (during content creation) and then fail to create the right structure/framework to measure results.

ROI 48

ROI Content Marketing B2B Thought Leadership Multi-Channel 48

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. How do they measure success?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing & Strategy Marketing Strategy 52

B2B Digital Marketer

NOVEMBER 10, 2022

In addition to providing new channels and methods for connecting with future and returning customers, event marketing allows you to collect customer data from other sources. 28:05 – CMO tenure and turnover rate. “If you get it right, events are going to be your number one lead generation channel.”

Marketing Budget 52

Marketing Budget Marketing & Strategy B2B Multi-Channel 52

Bannerflow

JANUARY 22, 2019

A recent report into the state of in-housing in Europe , by Bannerflow and Digiday, has uncovered some startling facts regarding creativity and return on investment (ROI). Indeed, command of budget is lost once you outsource it – and every marketing manager or CMO knows this. Is an emphasis on ROI diminishing creativity?

Creativity 40

Creativity ROI Marketing Budget Paid Search Agency 40

KoMarketing Associates

MARCH 30, 2017

A Multi-Channel Approach: It’s no secret that buyers interact with brands across a variety of channels and platforms like email, social media, and on their mobile devices and tablets. For this reason, taking a multi-channel approach to marketing is more important than ever – and social media needs to be a part of that.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn.

Content Marketing 205

Content Marketing Work Management Paid Search Agency Marketing Management 205

ClickZ

JANUARY 29, 2020

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. Marketers have more channels to monitor, from social media, to AI assistants, and more. Not to mention, it’s more data-driven than ever before and ROI matters more.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

FMG Suite

MAY 14, 2023

The private labeling and publishing functionalities allowed us to build an offering unique to our firm, and our advisors can now disseminate our proprietary content across multiple marketing channels without dealing with separate compliance submissions.

Enterprise Management 52

Enterprise Management Marketing Automation Services Work Management Marketing Management 52

Content Standard

MARCH 21, 2022

Whether you’re planning a large-scale, multi-touch campaign or starting small with one channel or audience segment, these three personalization examples can help inspire your strategy: Netflix serves as one of the most well-known examples of a brand with successful, robust personalization. Looking for more examples?

Planning 122

Planning Personalization Marketing & Strategy Multi-Touch Attribution 122

SocialPilot

FEBRUARY 9, 2024

Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. Tyler Lessard Tyler holds the role of CMO at Vidyard, a video hosting platform. He is interested in integrating marketing messages across multiple online and offline channels.

Paid Content 91

Paid Content Paid Search Agency Social Media Social Marketing 91

ViewPoint

JUNE 10, 2016

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. By being proactive when it comes to the 7 truths about sales and marketing that CEOs need to know, companies can go a long way toward achieving marketing ROI, and driving revenue results. A summary: 1.

Sales Qualified Leads 120

Sales Qualified Leads Planning Peer-to-peer Work Management 120

Content4Demand

NOVEMBER 5, 2021

The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. Result : Imprivata received a 430% ROI utilizing True Influence Marketing Cloud.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Engagio

DECEMBER 18, 2018

What’s new in the second edition: Some teams are still getting started with ABM, while others execute advanced, multi-faceted programs with target accounts. With over 70% fresh content , it brings all-new best practices in account tiering, sales and marketing alignment, multi-channel orchestration, multi-touch attribution, and more.

Account Based Marketing 54

Account Based Marketing Multi-Touch Attribution Planning ABM 54

Engagio

APRIL 29, 2019

Account-Based in <100 Days: The FullStory – Peter Herbert, CMO at FullStory. If you want to get your ABM programs running and delivering ROI, the #1 mantra to live by is to move “fast AF.” When it comes to messaging, targeted persona-relevant content is the key, and your SDR team is the most effective channel.

Account Based Marketing 83

Account Based Marketing ABM Enterprise Management Demand Generation 83

Terminus

JUNE 30, 2022

If you’ve been thinking about adding Connected TV and Audio to your multi-channel marketing mix, you won’t want to miss the replay of a recent webinar with industry experts, rock star customers, partners and the Digital Media Manager team from Terminus. We follow the buyer,” says Nuvolo CMO, Ben Person. How do I learn more?

Paid Search Agency 26

Paid Search Agency Webinar Metrics Ads Multi-Channel 26

Content Standard

OCTOBER 23, 2018

Skyword360 is a reimagined version of our platform, designed to enable marketers to plan, create, and deliver extraordinary content experiences that connect with their customers across every channel where they spend their time. A Content-Centric Marketing Mindset.

Class 61

Class Analytics Best Practices Planning 61

Allocadia

MARCH 30, 2021

Measuring ROMI – with little visibility into spend, it was increasingly difficult to calculate the corresponding ROI to their campaigns. They discovered Allocadia and recognized the platform’s multi-faceted approach as the answer to their complex use case. Calculating the ROI of Digital Channels.

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

B2BMarketing.net

FEBRUARY 8, 2024

The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. Furthermore, in modern times, the ABM strategy is all-set to go multi-channel for maximized output.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Valasys

JANUARY 13, 2020

According to a recent CMO survey by Gartner, 90% of the B2B buyers twist & turn through sales funnel, looping back & repeating at least one more task in the buyer’s journey. According to research from ITSMA, 87% of the marketers who measure the ROI from their ABM endeavors, state that ABM outperforms every other marketing investment.

Account Based Marketing 59

Account Based Marketing B2B Marketing Marketing Management Marketing & Strategy 59

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. The ideal marketers for cross-channel, customer-centric marketing combine the creativity of an artist with analytical and data modeling skills. It’s a tall order, and you want the very best.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Adobe Experience Cloud Blog

MARCH 16, 2015

Not only was there a new executive asking tough questions about ROI, but their marketing did not take a holistic approach. Here are the steps they took: Established up front goals for band awareness—MQLs, sales and marketing alignment, measurable impact on ROI, and they enabled sales and channel partners. Crawl, walk, run.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Lead Liaison

JULY 26, 2017

Unless you’ve got a way to personalize content and track ROI, you’re just throwing stuff at the wall to see what sticks. And, because we’re not just an email marketing platform, we would also track your multi-channel marketing pieces. Since you can add a cost to the campaign, you’d have a super easy time finding your ROI.

Lead Liaison 52

Lead Liaison Organization Trade Show Tagging 52

B2BMarketing.net

MAY 13, 2024

In fact, most CMO-led, strategic and business-based marketing initiatives do. Channeling the 21C? We’ll be able to tie results to our CRM data to ensure consistency in our performance and ROI.” And why it’s never easy. There’s no addressing just one or two legs of this triangle, it is always all three. It is human nature.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

Adobe Experience Cloud Blog

APRIL 25, 2017

By following these three rules: Listen to your audience : Listening across every digital channel is paramount. Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization. Our final guest was the CMO of Box, Carrie Palin. How To Think Like A CMO. Penny Wilson. “

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Litmus

DECEMBER 8, 2020

And then really, I think everything we see is pushing towards ROI. Wade Hobbs: So I think email marketers more so than in the past are really being judged on what the revenue from their email channel is being driven by. So what kind of mechanisms, what kind of tooling should they have in place to actually make that happen?

Multi-Touch Attribution 84

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 84

Envy

JANUARY 28, 2018

73% of B2B marketers say video positively impacts ROI. YouTube is rated the fourth most effective B2B channel marketers use behind Email, LinkedIn and Print. HubSpot is known for their cutting-edge marketing efforts, but their team also excels at multi-format B2B video marketing. The secret to success?

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103