Martech

FEBRUARY 29, 2024

“Do more with less” is a popular theme in marketing today. Including this phrase in your 2024 marketing plan deck may prompt at least one team member to start job hunting. Dig deeper: How experimental marketers can drive martech utilization 2. Dig deeper: In this economy CMOs need to spend more on training, not tech 3.

Lead Ranking 113

Lead Ranking Lead Scoring Tips Marketing Management 113

Modern B2B

MARCH 9, 2023

What role does marketing technology play in your organisation? In theory, marketing technology platforms should be supporting our marketing processes, enabling us to work at a pace and required volume. They should be giving us reporting on which of our marketing activities is working and which isn’t.

CMO 52

CMO Marketing Automation Services Demand Generation Agencies Allocation 52

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Marketing AI 110

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

JANUARY 22, 2024

It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot.

Work Management 111

Work Management Generation Marketing Management CMO 111

Martech

DECEMBER 28, 2023

.” I’ve been hearing it a lot lately and so have many marketers I’ve spoken to. A common refrain from thought leaders is that marketers need to get up to speed on AI as quickly as possible and that it’s not going to be a differentiator for your marketing department, but instead, table stakes.

Marketing AI 112

Marketing AI Allocation CMO RFP 112

Pearl Digital Marketing

SEPTEMBER 13, 2019

For example, fractional CMOs or outsourced marketing executives. These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO? What does a fractional CMO do?

CMO 75

CMO Enterprise Management Work Management Marketing Management 75

Martech

JANUARY 17, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms, making the value proposition even more attractive. Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023.

Marketing AI 104

Marketing AI Enterprise Management Features Marketing Management 104

Crimson Marketing

FEBRUARY 11, 2015

Product marketing amidst this rapid evolution is a daunting task. Having the right marketing technology, processes and mentality is just the start. The need to manage data, establish reliable attribution models and closely track indicators presents a shifting constellation of issues for marketers to contend with.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Work Management Marketing Management 100

Terminus

NOVEMBER 14, 2023

For brand marketers, previously measured on nearly impossible to quantify metrics like impressions and visibility, this is a new challenge. In contrast, digital and demand gen marketers are nearly always responsible for pushing small (or large) marketing budgets to do more. Efficiency has become the business watchword of 2023.

CMO 29

CMO Budget Programs Marketing Budget Allocation 29

Seismic

APRIL 11, 2019

I always find it amusing when I read about the gloom-and-doom over the Chief Marketing Officer role being the “most precarious position in the C-suite.” As a CMO who was a CEO prior to my current role, I cannot help but find it interesting as I have direct experience to contrast the two. Here is why: Getting your hands dirty.

CMO 61

CMO Peer-to-peer Enterprise Management Work Management 61

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. The concept of one-to-one or one-to-few marketing is hardly new.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

Martech

DECEMBER 23, 2022

Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? It’s a.NET web content management system (CMS), online marketing and intranet software. What’s a CMO to do?

Enterprise Management 118

Enterprise Management Work Management Marketing Management Industry CMS 118

ANNUITAS

DECEMBER 22, 2011

I had lunch recently with a VP of Marketing. He was telling me about his organization, the relationship between sales and marketing, and what he knew needed to change to make his company more effective. The need for CMOs to step-up has never been greater than right now. That kind of visibility scares me to death.”.

CMO 100

CMO Peer-to-peer Vendors Gartner 100

Smashmouth Marketing

NOVEMBER 20, 2013

If you are a Chief Marketing Officer, or report to one, or aspire to be one, you MUST attend dreamforce. The benefits of being here are endless: Technology - Aisles and aisles of vendors selling everything from big data (impressed by Tableau ), to sales productivity tools such as InsideSales.com , which Green Leads just implemented.

CMO 100

CMO Lead Gen Vendors Conference 100

ViewPoint

OCTOBER 10, 2011

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. Who is teaching the CMO how to sell?

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

B2B Marketing Traction

SEPTEMBER 21, 2012

More startup businesses are adopting a model of outsourcing certain business functions such as marketing, finance and development. By outsourcing marketing, startup businesses can get hands-on senior-level expertise without having to pay salary, overhead and benefits for a senior-level full-time employee.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

Martech

SEPTEMBER 14, 2022

B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. Detailed findings. There was a smaller increase in preference for value-added resellers. A lack of trust. Get MarTech!

Vendors 95

Vendors Peer-to-peer Buy Paid Search Agency 95

Only B2B

FEBRUARY 11, 2024

With the market becoming saturated with businesses, attracting the right buyers requires precise targeting. You’ve turned a hesitant browser into a sales-ready lead. For instance: You are selling marketing automation software but find it challenging to reach the right prospects. Solution- partner with a CRM provider.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. Now more than ever, trust has to be established across the board to distinguish the broader B2B marketing message across digital channels. How do B2B marketers build trust in today’s digital marketing environment? .

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Heinz Marketing

JULY 17, 2018

Heinz Marketing hosts a quarterly CMO roundtable breakfast in Seattle. Our focus is facilitating and informal peer-peer conversation on a range of topics and challenges that marketing leaders face. All CMO’s face common issues regardless of the size of the organization or industry. More leads? More conversions?

CMO 41

CMO Peer-to-peer Work Management Marketing Management 41

Martech

FEBRUARY 24, 2022

In 2020 it acquired consumer behavioral data and lead intelligence vendor Jornaya. It now plans to integrate Infutor with Jornaya to form Verisk Marketing Solutions. The intention is to combine Infutor identity management and resolution with Jornaya’s insights into consumer behavior in considered-purchase markets.

Marketing Management 97

Marketing Management Vendors Lead Scoring Lead Ranking 97

Customer Experience Matrix

SEPTEMBER 3, 2018

The culprit was to be the EU’s General Data Protection Regulation, which would cut off the flow of personal data to third party brokers and, even more devastatingly, prevent marketers from buying third party data for fear it wasn’t legitimately sourced. Marketers say they're acting on these concerns by cutting back on use of third party data.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. Leaders are looking beyond engagement numbers and qualified leads. The Basics of Marketing Metrics.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

chiefmartech

MARCH 22, 2023

The first Tuesday in May is #MartechDay — a day to celebrate all the wonderful people working in the martech industry and the amazing practitioners who bring these capabilities to life in marketing organizations around the world. Over 1,200 marketing and marketing operations leaders joined us online for those sessions.

Marketing Analytics Tools 86

Marketing Analytics Tools Work Management Marketing Management Best Practices 86

Martech

AUGUST 19, 2022

Integration is essential when building and optimizing your marketing stack. It creates a more efficient and effective digital ecosystem data that allows marketers to gain real-time insights into campaign performance while providing a holistic view of customers and marketing efforts. Inadequate vendor/product due diligence.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Marketing Budget 114

ClickZ

SEPTEMBER 16, 2020

30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. The tech offers no value unless it enables a solid marketing strategy. Marketing technology (martech) projects are notoriously hard.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Are we optimizing inbound phone calls as a sales or lead-generating channel? Click here to download! Who will use the platform?

Enterprise Management 104

Enterprise Management Work Management Marketing Management Analytics 104

Martech

JULY 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, it seems like a watershed moment for data management and CDPs especially. “CDP vendors appear to be differentiating primarily on scope, and secondarily on cost/complexity.

Enterprise Management 112

Enterprise Management Marketing Management Advertising Agencies Demand Generation 112

KoMarketing Associates

SEPTEMBER 19, 2018

Executives have a wide range of marketing channels to turn to in order to achieve their key objectives. However, new research suggests that marketers are most frequently turning to social media to meet their goals. Mission Control Marketing recently published the “Which Marketing Channels Lead to Sales?

Social Media 138

Social Media Marketing Report Social Marketing Media 138

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. Sellers are taking marketing into their own hands. And they’re not using Marketing’s expensively produced content. The fact that they’re ignoring most MQLs while sourcing their own leads should tell you something is drastically wrong.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Martech

JULY 27, 2021

Good morning, Marketers, and are you moving from big platforms to composable stacks? A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. Strategic marketing operations leaders can earn a seat at the top table .

Work Management 109

Work Management CMS Development Marketing Management Ad brokers 109

Biznology

FEBRUARY 1, 2018

It wasn’t too many years ago that this would have been a silly question — if you drew a Venn diagram of marketing and technology, it would look like two circles that don’t ever touch. Back in 2012, Garner Group predicted that CMOs would outspend CIOs by 2017, but maybe were skeptical. Marketing does it alone.

Work Management 172

Work Management Marketing Management Vendors Gartner 172

Martech

FEBRUARY 25, 2022

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. Click here to download! How much training will we need? What are our reporting needs?

Digital Asset Management 115

Digital Asset Management Enterprise Management Work Management Marketing Management 115

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. A different kind of B2B buyer.

Buying Cycle 95

Buying Cycle Intent Ideal Customer Profiles Planning 95

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Martech

JULY 30, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, it’s all about partnerships. This is according to Acquia CMO Lynne Capozzi, some of whose thoughts are below. With partnerships, you have strength in numbers. Website refresh?

Advertising Agencies 112

Advertising Agencies Work Management Paid Search Agency Marketing Management 112