Hubspot

MARCH 30, 2016

I like HubSpot, and think that you provide a great product/service, but I'm feeling very bombarded by you guys to be honest.". For that full picture, we had to turn to opens and clicks (and their corresponding rates) for our blog notification emails. Open rate (opens/delivered) per email send. Opens: -18.8%.

CTR 28

CTR Click Rate Open Rate Deliverability 28

Hubspot

OCTOBER 18, 2012

Thank-you emails, or the automated messages triggered when visitors convert on your landing pages ! It's the main reason why recipients open and click on them. Using HubSpot's Email tool we dug into the open and clickthrough rates (CTR) of our thank-you emails. The Benefits of Thank-You Emails.

Email Marketing 28

Email Marketing CTR Landing Pages Trigger Marketing 28

Hubspot

OCTOBER 17, 2013

Consider new, frictionless ways for people to sign up for your blog -- maybe as a widget in your blog sidebar or as a check mark on a landing page. While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

SEPTEMBER 24, 2012

We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. It could make your email seem more personal, improving clickthrough rates.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

MAY 6, 2014

Segmentation helps you impact critical email metrics, seeing improvements like: Increased open rates. Lower opt-out/unsubscribe rates. Even HubSpot’s own research of sending personalized email messaging has resulted in nearly 3X clickthrough rate improvement over general email sends.

Segmentation 28

Segmentation Clickthrough Opt-out Deliverability 28

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it. Step 2: HubSpot generates an RSS email of our latest content. Improve clickthrough rate.

Email Marketing 70

Email Marketing Hubspot Clickthrough Lead Ranking 70

Hubspot

JANUARY 7, 2013

But once a visitor lands on your site, none of that optimization will matter if your page is difficult to navigate or doesn’t contain useful, up-to-date information that’s easy to find. Visitors will leave your page faster than they hang up on telemarketers. If you want to land your company on the Inc.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Hubspot

MAY 29, 2020

HubSpot offers a comprehensive, start-to-finish solution for all your marketing needs. You can create a sleek, on-brand email campaign using HubSpot's drag-and-drop editor, and customize the template to match your brand and align with your goals. Ability to run A/B tests to improve open-rates and clickthroughs.

Template 101

Template Budget Programs Paid Search Agency Best Practices 101

Webbiquity

JUNE 18, 2019

3) Every time your email’s clickthrough rate is higher than your benchmark. In fact, at HubSpot, we’ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. Niti Shah is the Senior Growth Marketing Manager for HubSpot for Startups.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

FEBRUARY 26, 2018

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. To A/B test this change, you'd create another, alternative web page that reflected that CTA placement change. Version B is the "challenger.".

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Optinmonster

NOVEMBER 22, 2023

In fact, perfecting your subject lines is the single most important way to increase your email open rates. Compelling subject lines can be the difference between recipients opening your email, deleting it, or, even worse, reporting it as spam. That’ll hurt your email open rate.

Copywriting 102

Copywriting Email Marketing Planning Paid Search Agency 102

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Are your open rates and click rates what you expected? What's wonderful about this experience is not just that they asked, but also how consistent the experience is from email to landing page.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

SEPTEMBER 16, 2015

HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). Open rate is calculated by taking the number of times an email was opened, and dividing that by the number of times that same email was delivered. Clickthrough Rate. 2) Blog Manager.

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Convert

JANUARY 31, 2022

You know that A/B testing unravels insights that can translate into business growth and set new records in revenue generation, but the problem is when you sit down to test something on your website, landing page, email, etc. So, it could be the reason people were bouncing off the page. Highrise: Signup Page Headlines.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

DECEMBER 5, 2012

Start with the open rate of each email in the workflow. If your open rate is significantly lower than average, ask yourself the following questions: Are you sending the email at the right time? Even an email with strong open rates can struggle with low clickthrough rates. in a good way.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

MAY 17, 2016

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests.

Clickthrough 53

Clickthrough Multivariate analysis Sample Landing Pages 53

Atomic Reach

APRIL 2, 2019

Emails with personalized message content receive a 5 percent increase in open rates when compared to non-personalized email content. This email received a staggering clickthrough rate of 40 percent. Websites on the first page of a search query receive 95 percent of the attention of internet users. Source ).

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

AUGUST 9, 2013

But in order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- because increasing those metrics gives us more opportunities to convert our readers into leads.

Email Marketing 28

Email Marketing Optimization Clickthrough Click Rate 28

Hubspot

DECEMBER 2, 2019

For a marketing email test, consider measuring impressions, reach, conversion rate, or clickthrough rate (CTR). These email metrics can let you know how many people are receiving, opening, and reading your emails, and will help you analyze the results of your hypothesis. This test determines which version is better.

Examples 65

Examples Planning Paid Search Agency CTR 65

Hubspot

AUGUST 19, 2019

Quantified the typical average results via clickthrough rates, conversion rates, and costs. You'll find yourself in an entirely new normal when it comes to metrics like email open rate, blog traffic, and landing page conversion rate. I use all of these tools myself here at HubSpot.

Viral Marketing 76

Viral Marketing Paid Content Campaigns Tips 76

Hubspot

JUNE 26, 2018

Source: HubSpot. Your form should be branded, stand out from the page, and entice people to sign up. It may seem counterproductive to ask your subscribers to opt in to your emails twice, but a study on open rates proves that customers prefer a confirmed opt-in (COI) email 2.7X Establish Your Goals. GDPR Compliance.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

JULY 21, 2014

3) Every time your email''s clickthrough rate is higher than your benchmark. In fact, we''ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. source: [link]. Email marketing is hard. And your audience wants to hear from a person, not a company.

Email Marketing 28

Email Marketing Planning Marketing Automation Services Top of Funnel 28

Vidyard

JULY 9, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Landing Page Optimization 3.6.4 The HubSpot Blog. Content Management: WordPress, HubSpot , Vidyard. Despite all their posting, launching, and running up the corporate card, few visitors become leads.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Hubspot

AUGUST 8, 2013

Whether you''re prepping a social media image, designing a landing page, or scripting an email, visuals are needed to enhance the message. 3) Web Pages. Check out the HubSpot website below -- isn''t it much more engaging with visuals? Check out the HubSpot website below -- isn''t it much more engaging with visuals?

Landing Pages 28

Landing Pages Clickthrough Work Management Copyright 28

Vidyard

JULY 10, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Landing Page Optimization 3.6.4 It suggests if you only have the right combination of keywords, you can “trick” Google and rank high on the first page. And of those, few buy. Content Marketing for Startups 3.1.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65