10 Things Every Email Marketer Can Relate To

Webbiquity

3) Every time your email’s clickthrough rate is higher than your benchmark. In fact, at HubSpot, we’ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. By Niti Shah.

Optimising Your B2B Email Marketing Click Through And Open Rates

The Lead Agency

Are you looking for ways to increase your click through and open rates for your next B2B email marketing campaign ? Below we will identify what makes a good email marketing campaign, how you can improve the click through rates (CTR) and optimise open rates for your brand using a variety of tactics ranging from segmentation to utilising calls-to-action more effectively. Optimising Open Rates. Improving Your Click-Through Rates.

How to Get More Responses From Your Cold Emails

Single Grain

The average email open rate is 20.81%. And emails with personalized subject lines generate 50% higher open rates. That’s barely enough time to make a good enough impression to get them to open, let alone read, your content. 21% response rate. NOW WITH MORE!

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What's a Good Email Open Rate & Click Rate? [Benchmark Data]

Hubspot

Take email marketing metrics, for example -- most companies don''t divulge their open and click rates. To help, we pulled some email marketing benchmark data from HubSpot''s 11,500+ customers. At this frequency, companies enjoy a median open rate of 32.4%

HubSpot's 12 Favorite Digital Marketing Tips

Hubspot

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Jeff Vocell, a HubSpot Product Marketer, suggests -- "Focus on delight, not short-sighted acquisition.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

Capturing prospect attention is getting harder and harder as open rates and CTRs continue to decline. My own dashboard carefully tracks deliverable rates, open rates, click through and on-page conversion but sometimes I forget to look back at what the mail looks like to the recipient.

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The 6 Biggest Marketing Lessons HubSpot Learned in 2017

Hubspot

At the start of 2017, HubSpot’s CMO asked our team to see if we could break our addiction to email. lifts in open rates and 6x lifts in click rates vs. email. This year HubSpot’s marketing team got very serious about testing alternatives to lead forms.

How HubSpot Grew Online Customer Reviews By 157%

Hubspot

At HubSpot, we know reviews are important for driving leads to our product in the first place. Email is a staple at HubSpot, and we often communicate with our customers via email. At HubSpot, we asked people to review us on occasion after they closed a deal in HubSpot CRM.

Unite Inbound & Account-Based Marketing Strategies with Terminus’ HubSpot Integration

Terminus

Integration with HubSpot Marketing Delivers Expanded Reach and Orchestration to B2B Marketers. Today, I’m excited to announce Terminus’ new integration with HubSpot! In May of 2017, HubSpot announced its investment in Terminus. Using Terminus and HubSpot Together.

Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it. Improve clickthrough rate.

Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

open rate and resulted in ReachForce hosting the most heavily visited booth during the event. However, Hubspot also noted that click-through rates increased when the word “free” was excluded.

22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. 3) HubSpot. HubSpot doesn’t make this mistake.

Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email

Hubspot

A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. Well, as it turned out, the HubSpot Marketing Blog had a bit of a graymail problem on our hands.

Your Top Questions on "Social Selling" Answered by LinkedIn, Evernote, and HubSpot

Hubspot

That''s why last week, HubSpot, LinkedIn, and Evernote hosted a webinar to discuss how organizations can align their sales and marketing teams to develop the tools that make social selling work through context, content, and collaboration. Mark Roberge, HubSpot. "We’ve

Salesforce Einstein and the Challenge of AI for B2B Marketing

Leadspace

Marketers are seeing decreasing results from marketing automation, including lower open rates and conversions, primarily because they are using stale data from their CRM or traditional data vendors.

Is CTR Dead? Why Email Marketers Are Tracking CTOR Instead

Hubspot

Ever since email marketing became a legitimate marketing channel in the 1990s , email marketers have largely measured their performance against two metrics -- open rate and click-through-rate. Cue click-to-open rate or CTOR. Click-to-open rate (CTOR).

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The Demand Generation Stats Every CMO Needs To Know

Crimson Marketing

HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. ” 60% have an above-average open rate for their email marketing solutions .

Do You Qualify?: The Leads Test You Must Pass

IKO-Systems

Have low churn rates because they close on their own terms. While it may be possible to convert unqualified leads into buyers, the churn rate is through the roof. 4) High Rate of Email Unsubscribers. 5) Low Reconversion Rate.

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5 Email Copywriting Tips for Creating Engaging Content

SendX

Most people, 58% to be exact, check their emails before watching the news, using a search engine, or opening their social media accounts. Here is how to do just that: Include the name of the recipient , preferably within your subject line, as personalization will get you a higher open-rate.

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The Email Marketing Metrics Your Team Should Focus On

Atomic Reach

If you have been relying on this method to market your services and you are not receiving too much of a positive response rate, then you are not using email effectively. According to HubSpot , 80% of businesses prefer to communicate via email for business purposes. Open Rate.

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6 Must-Track B2B Email Marketing KPIs

Lake One

HubSpot recommends doing a quick gut check before you send your next email by asking yourself these questions. Bounce Rate. What is bounce rate? Bounce rate is the percentage of emails that could not be successfully delivered to the email recipient’s inbox. Open Rate.

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Finding Your Content Unicorn With Larry Kim from Mobile Monkey [#AtomicFeature:001]

Atomic Reach

All the channels (SEO, ads, social media) have machine learning algorithms that surface content that people click on at a higher than expected rate. There are so many, but off the top of my head: Dharmesh Shah - HubSpot. Brian Halligan - HubSpot.

24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

crafting email subject lines that will lead to opens and click-throughs, designing messages that are distinctive yet clear on any device, and most importantly, creating content that both provides value to the recipient and achieves organizational goals.

The Best Email Tracking Apps to Analyze and Refine Your Marketing Efforts

ClearVoice

Did he or she click on the links or open the attachments? Email tracking apps allow you to see when recipients open, click or view your emails. Email open rates. HubSpot. When recipients receive and open an email, you will get a pop-up notification on your desktop.

24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

How can you craft killer subject lines that maximize open rates? The Ultimate List of Email SPAM Trigger Words by HubSpot. ” Answers to Your Top 11 Questions About Email Marketing by HubSpot. Marketer Concern: Email Hit By Problems, Inbox Rates Drop by MediaPost.

Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts

Webbiquity

HubSpot ). HubSpot ). 56% of email is now opened on a mobile device. But B2C emails get 57% more opens on mobile devices than B2B email.

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56 Reasons Why Content Marketing Works

Marketing Insider Group

Consumers reject banner ads at rates greater than 99%. The average click-through rate for display ads is 0.11%. Mobile banner ads have an average click-through rate of 0.35%. Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ).

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Content Marketing Analytics: Leveraging Data to Inform and Optimize Your Content Strategy

Scoop.it

By crafting a great story and also analyzing data around open rates, click-through-rates, and behavior analytics, they can create campaigns that convert. Using open rates,click-through rates and purchases you can identify which content is resonating with your audience.

Practical Ways to Implement A/B Testing on Conversion Funnels

Lake One

CTA testing in HubSpot could not be any easier. By creating two versions of your CTAs- A and B- HubSpot will naturally serve the CTAs equally. Submission rates are a secondary factor because they are mostly an indication of your landing page performance.

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Maximize the Results of your Nurture Campaigns Through A/B Testing

Heinz Marketing

Subject lines drive people to open your email; testing to optimize your open rates is a great place to start. According to a report by Experian , 56% of companies who use emojis had higher open rates. Once you start seeing improvements to your open rates, the next step is optimizing your campaigns to increase click-through-rates. According to Hubspot, B2B companies who send 16-30 emails a month had an average click rate of 6.0%.

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The Definitive List of Black Friday SaaS Deals

SendX

With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Cyber Monday is over.

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B2B Marketing Trends for 2020

The Lead Agency

Inbound marketing is also expected to grow with Hubspot’s State of Inbound Report finding that 53% of marketers get a higher ROI with inbound marketing. As such, an account based marketing campaign will typically get a higher success rate. B2B marketing is dramatically changing.

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How to Measure the Effectiveness of Inbound Campaigns

SmartBug Media

Just last year, over 40 percent of companies surveyed as a part of HubSpot’s State of Inbound initiative shared that one of their top marketing challenges was proving the ROI of their marketing activities. Deliverability rate: This is the percentage of emails that didn’t hard or soft bounce, but actually made it to your recipients’ inboxes. Click Rate: This metric indicates the percentage of visitors that click through the call to action, out of all those who see it.

The Secret To Being A B2B Email Marketing Wizard: List Segmentation

The Forward Observer

When marketers were asked to indicate their top three results of using segmented email lists, 39% experienced higher open rates , 28% experienced lower unsubscribe rates , and 24% experienced better deliverability and increased sales leads. Charts and graphs courtesy of HubSpot

Friday Wrap-up: This Week in B2B Marketing Tips

Reachforce

This post from HubSpot provides a clean and relatively simple method to help you capture those ideas and great content so you can package it in a way that’s engaging, digestible, and clearly branded. This post from Eloqua collects 11 first-rate resources for your viewing pleasure. What is the Average Email Open Rate? What is the Average Email Open Rate?

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Friday Wrap-up: This Week in B2B Marketing Tips

Reachforce

This post from HubSpot provides a clean and relatively simple method to help you capture those ideas and great content so you can package it in a way that’s engaging, digestible, and clearly branded. This post from Eloqua collects 11 first-rate resources for your viewing pleasure. What is the Average Email Open Rate? What is the Average Email Open Rate?

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Friday Wrap-up: This Week in B2B Marketing Tips

Reachforce

This post from HubSpot provides a clean and relatively simple method to help you capture those ideas and great content so you can package it in a way that’s engaging, digestible, and clearly branded. This post from Eloqua collects 11 first-rate resources for your viewing pleasure. What is the Average Email Open Rate? What is the Average Email Open Rate?

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