Optimising Your B2B Email Marketing Click Through And Open Rates

The Lead Agency

Are you looking for ways to increase your click through and open rates for your next B2B email marketing campaign ? Below we will identify what makes a good email marketing campaign, how you can improve the click through rates (CTR) and optimise open rates for your brand using a variety of tactics ranging from segmentation to utilising calls-to-action more effectively. Optimising Open Rates. Improving Your Click-Through Rates.

What's a Good Email Open Rate & Click Rate? [Benchmark Data]

Hubspot

Take email marketing metrics, for example -- most companies don''t divulge their open and click rates. To help, we pulled some email marketing benchmark data from HubSpot''s 11,500+ customers. At this frequency, companies enjoy a median open rate of 32.4%

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

Capturing prospect attention is getting harder and harder as open rates and CTRs continue to decline. My own dashboard carefully tracks deliverable rates, open rates, click through and on-page conversion but sometimes I forget to look back at what the mail looks like to the recipient.

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You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

Capturing prospect attention is getting harder and harder as open rates and CTRs continue to decline. My own dashboard carefully tracks deliverable rates, open rates, click through and on-page conversion but sometimes I forget to look back at what the mail looks like to the recipient.

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How HubSpot Grew Online Customer Reviews By 157%

Hubspot

At HubSpot, we know reviews are important for driving leads to our product in the first place. Email is a staple at HubSpot, and we often communicate with our customers via email. At HubSpot, we asked people to review us on occasion after they closed a deal in HubSpot CRM.

The 6 Biggest Marketing Lessons HubSpot Learned in 2017

Hubspot

At the start of 2017, HubSpot’s CMO asked our team to see if we could break our addiction to email. lifts in open rates and 6x lifts in click rates vs. email. This year HubSpot’s marketing team got very serious about testing alternatives to lead forms.

Unite Inbound & Account-Based Marketing Strategies with Terminus’ HubSpot Integration

Terminus

Integration with HubSpot Marketing Delivers Expanded Reach and Orchestration to B2B Marketers. Today, I’m excited to announce Terminus’ new integration with HubSpot! In May of 2017, HubSpot announced its investment in Terminus. Using Terminus and HubSpot Together.

Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email

Hubspot

A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. Well, as it turned out, the HubSpot Marketing Blog had a bit of a graymail problem on our hands.

Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

open rate and resulted in ReachForce hosting the most heavily visited booth during the event. However, Hubspot also noted that click-through rates increased when the word “free” was excluded.

Your Top Questions on "Social Selling" Answered by LinkedIn, Evernote, and HubSpot

Hubspot

That''s why last week, HubSpot, LinkedIn, and Evernote hosted a webinar to discuss how organizations can align their sales and marketing teams to develop the tools that make social selling work through context, content, and collaboration. Mark Roberge, HubSpot. "We’ve

Salesforce Einstein and the Challenge of AI for B2B Marketing

Leadspace

Marketers are seeing decreasing results from marketing automation, including lower open rates and conversions, primarily because they are using stale data from their CRM or traditional data vendors.

The Demand Generation Stats Every CMO Needs To Know

Crimson Marketing

HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. ” 60% have an above-average open rate for their email marketing solutions .

Do You Qualify?: The Leads Test You Must Pass

IKO-Systems

Have low churn rates because they close on their own terms. While it may be possible to convert unqualified leads into buyers, the churn rate is through the roof. 4) High Rate of Email Unsubscribers. 5) Low Reconversion Rate.

Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts

Webbiquity

HubSpot ). HubSpot ). 56% of email is now opened on a mobile device. But B2C emails get 57% more opens on mobile devices than B2B email.

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24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

crafting email subject lines that will lead to opens and click-throughs, designing messages that are distinctive yet clear on any device, and most importantly, creating content that both provides value to the recipient and achieves organizational goals.

Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot

He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. Use Incentives to Increase Open Rates. Use Incentives to Increase Open Rates.

24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

How can you craft killer subject lines that maximize open rates? The Ultimate List of Email SPAM Trigger Words by HubSpot. ” Answers to Your Top 11 Questions About Email Marketing by HubSpot. Marketer Concern: Email Hit By Problems, Inbox Rates Drop by MediaPost.

Friday Wrap-up: This Week in B2B Marketing Tips

Reachforce

This post from HubSpot provides a clean and relatively simple method to help you capture those ideas and great content so you can package it in a way that’s engaging, digestible, and clearly branded. This post from Eloqua collects 11 first-rate resources for your viewing pleasure. What is the Average Email Open Rate? What is the Average Email Open Rate?

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Friday Wrap-up: This Week in B2B Marketing Tips

Reachforce

This post from HubSpot provides a clean and relatively simple method to help you capture those ideas and great content so you can package it in a way that’s engaging, digestible, and clearly branded. This post from Eloqua collects 11 first-rate resources for your viewing pleasure. What is the Average Email Open Rate? What is the Average Email Open Rate?

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Friday Wrap-up: This Week in B2B Marketing Tips

Reachforce

This post from HubSpot provides a clean and relatively simple method to help you capture those ideas and great content so you can package it in a way that’s engaging, digestible, and clearly branded. This post from Eloqua collects 11 first-rate resources for your viewing pleasure. What is the Average Email Open Rate? What is the Average Email Open Rate?

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56 Reasons Why Content Marketing Works

Marketing Insider Group

Consumers reject banner ads at rates greater than 99%. The average click-through rate for display ads is 0.11%. Mobile banner ads have an average click-through rate of 0.35%. Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ).

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6 B2B Email Marketing Strategies to Boost Engagement

The Lead Agency

However, there are many strategies that are often overlooked; strategies that could help to optimise your open and click-through rates. According to research at HubSpot , ‘86% of business professionals prefer to use email when communicating for business purposes.’.

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Friday Wrap-up: This Week in B2B Marketing Tips

Reachforce

This post from HubSpot provides a clean and relatively simple method to help you capture those ideas and great content so you can package it in a way that’s engaging, digestible, and clearly branded. This post from Eloqua collects 11 first-rate resources for your viewing pleasure. What is the Average Email Open Rate? What is the Average Email Open Rate?

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Plain Text vs. HTML Emails: Which Is Better? [New Data]

Hubspot

In the world of email marketing, opens and clicks are everything, which means email marketers are always testing ways to improve these metrics. HTML emails reduce open rates. So if they were getting delivered at the same rate, how were HTML emails underperforming?

The Secret To Being A B2B Email Marketing Wizard: List Segmentation

The Forward Observer

When marketers were asked to indicate their top three results of using segmented email lists, 39% experienced higher open rates , 28% experienced lower unsubscribe rates , and 24% experienced better deliverability and increased sales leads. Charts and graphs courtesy of HubSpot

How to Create an Effective Email Newsletter for Your Business

Webbiquity

There are many metrics by which to gauge the effectiveness of your newsletter, including: Increased rate of subscribers – measures your reach. Open rate of the newsletter – measures the performance of the newsletter content. It also ensures you have a lower spam rate.

Is Email Marketing Making a Comeback?

Crimson Marketing

In fact, approximately half of an email list will be active, with recipients either opening or clicking on emails. It’s rare that marketers see those same response rate numbers with social media.

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Vidyard Helps Top B2B Sales Teams 3x Customer Engagement with Personalized Prospecting Videos

Vidyard

Sales teams at HubSpot, Terminus, League, PostBeyond and others rely on Vidyard to cut through the noise, book more meetings and accelerate deals with personalized video. By incorporating personalized videos into their outbound communications, top-performing B2B sales teams are increasing their connect rates by more than 300% and progressing sales deals faster than ever. HubSpot. HubSpot is always on the lookout to help their sales reps book more meetings.

Mental Models: The Ultimate Guide

Hubspot

To give you an idea of how this theorem might look in the marketing industry, imagine you launched an email marketing campaign four months ago that had a 20% open rate. In the third month, your email campaign saw a 26% open rate.

Good News for Microsoft Dynamics Customers: New Integration Brings Winning Combo of AI, Big Data

Leadspace

One major Dynamics customer saw more than 30% increases in open rates for their email marketing campaigns, while doubling their click-through rates.

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Inbound Marketing Examples: What Results Can I Expect?

Strategic-IC

Enhance conversion rates throughout the funnel. Increased Conversion Rate. Although Cabling Science were already conducting some inbound activities, implementing HubSpot would enable them to grow conversions as well as improve accountability. This campaign used multiple HubSpot features, including the Ads Add On, Social Tool, Lead Flow Widgets, Sales Navigator Integration, Workflows, Lists, and the CRM to nurture leads, through all stages of the funnel.

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Get Out of the Spam Folder and Into the Inbox

Sharpspring

It’s important to note that it’s the ISPs – not marketing automation platforms like SharpSpring or HubSpot , or Email Service Providers (ESPs) like Gmail or Outlook – that ultimately dictate which messages will be delivered to the inbox. We’re living in a new email world.

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What We Learned By Filming Our First B2B Case Study Video

bizible

Some reasons for this, from a Hubspot post on visual content : 51.9% Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%. At Bizible, we realize that customers are our best salespeople.

Effective Email Marketing Starts with the Subject Line

Content Standard

To glean insight on subject lines and how they relate to effective email marketing campaigns, Alchemy Worx analyzed 21 billion marketing emails sent by 2,500 brands, discovering which words positively and negatively impacted open rates. Email is an incredibly powerful marketing tool.

Publishers: Are You Exhausting Your Email List?

Hubspot

HubSpot’s Publishing Benchmarks Report shows that 64.6% What triggers yield high unsubscribe rates? 1) Optimize Your Open Rates. Part I of your campaign optimization strategy should focus on open rates.

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates?

3 Online Marketing Metrics to Ignore

Hubspot

Email Open Rate. Email marketers have measured their efforts since the dawn of email marketing time by their email open rate. So more and more, Email Open Rates are delivering far less accurate, meaningful data than we have been trained to expect.

10 Brands Show Us How Email Marketing is Done

PureB2B

The campaign resulted in 75% open rate and a 25% response rate that are actual replies from their subscribers. Image Source: HubSpot ). Take a tip from BuzzFeed and start writing email subject lines like you’re writing an article title, your open rates are sure to improve. Image Source: Hubspot ). Image Source: Hubspot ). An essential aspect of nurturing new sales leads is email marketing.

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How to Craft a B2B Email Marketing Strategy That Works

KoMarketing Associates

After all 91% on consumers open email every day, according to ExactTarget via HubSpot. However, when done right, email marketing can have great open and click-through rates, as well as a guaranteed sales generator for your business.

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3 Steps To Email Marketing That Nurtures Leads And Closes Sales

Marketing Insider Group

When marketers were asked to indicate their top three results of using segmented email lists, 39% experienced higher open rates, 28% experienced lower unsubscribe rates, and 24% experienced better deliverability and increased sales leads.

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