Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul
JUNE 8, 2017
A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it. Step 2: HubSpot generates an RSS email of our latest content. Improve clickthrough rate.
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