Hubspot

FEBRUARY 26, 2014

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. 7) What do open rates and clickthrough rates mean?

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Hubspot

JUNE 2, 2014

Wouldn''t it be nice to know beforehand if your email would get opened? But you can stack the deck in your favor by following a few best practices for increasing email open rates. Today I’m going to give you three tips to improve your subject lines so you can increase your engagement and improve your open rates.

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Hubspot

JUNE 12, 2013

Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion Goals. There''s a variety of data around specific trigger words and character counts that help your email open and/or clickthrough rates. email clickthrough rate , as opposed to the 7.3% confidence.

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Hubspot

AUGUST 5, 2014

Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Since it’s based in Excel, you and your team can customize it and use it with HubSpot or any other email platform. Ex: Lead generation, clickthroughs, event sign-ups.

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Hubspot

NOVEMBER 8, 2014

You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. We asked nine entrepreneurs why newsletters, which may have had high/steady numbers in the past, would have declining open rates. 9 Reasons Your Open Rates Are Plummeting.

Email 28

Email Spam Open Rate Marketing 28

Hubspot

DECEMBER 5, 2012

Start with the open rate of each email in the workflow. If your open rate is significantly lower than average, ask yourself the following questions: Are you sending the email at the right time? Even an email with strong open rates can struggle with low clickthrough rates. in a good way.

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Hubspot

SEPTEMBER 24, 2012

It could make your email seem more personal, improving clickthrough rates. See if it works for you, or if it detracts from the clickthrough rate of your primary CTA when you include a secondary CTA. Figure out which day delivers the best open and clickthrough rates for your email sends.

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Hubspot

DECEMBER 14, 2012

The data is divided up into four categories: email performance, subject lines, email behavior, and deliverability and devices. 1) Email clickthrough rates dropped to 4.4% 3) Email open rates decreased in Q2, down slightly from 26.2% 6) Open rates for triggered emails hit 49.8% in Q2, jumping 8.5%

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Hubspot

MAY 6, 2014

Segmentation helps you impact critical email metrics, seeing improvements like: Increased open rates. Lower opt-out/unsubscribe rates. Better deliverability. Even HubSpot’s own research of sending personalized email messaging has resulted in nearly 3X clickthrough rate improvement over general email sends.

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Hubspot

OCTOBER 25, 2012

In fact, we conducted a test of our own to see if the word "Free" affected deliverability of our email message. The inclusion of the word "Free" raised a red flag, but did not actually end up impacting the deliverability of the email message. 7) Open Rate Is an Important Email Marketing Metric. The verdict?

Email 28

Email CAN-SPAM Spam Marketing 28

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.).

Clickthrough 78

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Hubspot

JUNE 26, 2018

Source: HubSpot. It may seem counterproductive to ask your subscribers to opt in to your emails twice, but a study on open rates proves that customers prefer a confirmed opt-in (COI) email 2.7X Here’s an example of how a workflow could be set up: Source: HubSpot. Establish Your Goals. Create a Way for People to Sign Up.

Email 101

Email Marketing CAN-SPAM Autoresponder 101

Hubspot

JANUARY 7, 2013

If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. Aberdeen Group research shows that personalized emails improve clickthrough rates by 14% and conversion rates by 10%. Keep it simple.

Relationship 28

Relationship Marketing Landing Page High Quality Lead 28

Hubspot

JULY 27, 2015

Beyond Deliverability. The (relatively) old debate of plain-text vs. HTML is mostly centered around email deliverability. We won't be covering all of the deliverability best practices in this article, but it is important to have some context around that metric. HTML emails reduce open rates.

Email 28

Email Clickthrough Deliverability Open Rate 28

Hubspot

SEPTEMBER 23, 2013

Use language and messaging that they are familiar with and excited about, and start to watch your open rates skyrocket. Include their first names (it could increase clickthrough rates ), or even add something about their specific location. Email spammers rely heavily on certain words to boost their open rates.

Clickthrough 28

Clickthrough CAN-SPAM Spam Email 28

Hubspot

DECEMBER 17, 2013

Here at HubSpot , we''ve got an arsenal of experts at the cutting edge of inbound marketing, and we''re here to answer your detailed questions. When it comes to metrics for individual email sends and A/B tests , the open rate (OR) of an email send is a vital one to monitor. expert answers? Luckily, you can.

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Inbound Marketing Question Marketing Buyer Personas 28

Vidyard

JULY 9, 2020

The HubSpot Blog. Content Management: WordPress, HubSpot , Vidyard. Just because they opened it doesn’t mean they read it.”. You have to set up things for deliverability, configure the right authentication ( SPF, DKIM, TLS, DMARC) , monitor performance, avoid spam traps, keep your lists clean, and optimize your email templates.”

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Startup Marketing Social Media Content Marketing 147

Vidyard

JULY 10, 2020

Just because they opened it doesn’t mean they read it.” You have to set up things for deliverability, configure the right authentication ( SPF, DKIM, TLS, DMARC) , monitor performance, avoid spam traps, keep your lists clean, and optimize your email templates.” The biggest mistake Mollie sees in email marketing? Get the Specs 6.

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Startup Marketing Social Media Content Marketing 65