Martech

JANUARY 26, 2024

Unlike a design audit, an email strategy assessment is designed to review the entirety of your email program — including elements like design and clickthrough performance that would typically be covered in a design audit. Keep your research focused on the big picture, but keep track of specific examples to support your findings.

Clickthrough 123

Clickthrough Marketing & Strategy Marketing Automation Services Deliverability 123

Optinmonster

FEBRUARY 16, 2023

For example, a KPI for your email marketing might be to increase sales revenue. Clickthrough Rate Your clickthrough rate (CTR) is how many subscribers click on any links you’ve included in your email. Just like open rates, clickthrough rates require some interpretation. KPI stands for key performance indicator.

Email Marketing 89

Email Marketing Clickthrough Click Rate Open Rate 89

Hubspot

JULY 10, 2019

With more stringent laws and increasingly sophisticated spam filters, it's to your benefit to know everything that can affect your email's deliverability. The first step in improving email deliverability will be to run a test to see if you are encountering any issues. To learn more about email deliverability test tools, click here.

Deliverability 69

Deliverability CAN-SPAM Tips Lead Scoring 69

Directive Agency

AUGUST 8, 2018

For example, if only 100 people a month are looking for the service you offer, it’s going to be difficult to get the 100 leads your CEO or VP of Sales want. For example, at Directive Consulting we are a B2B SEO agency. Understand the Broader Category. First, we need to understand the broader category that we exist within.

Long Tail Marketing 40

Long Tail Marketing Top of Funnel Paid Search Agency Product 40

Hubspot

FEBRUARY 26, 2014

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. 7) What do open rates and clickthrough rates mean?

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Hubspot

JUNE 2, 2014

For example, check out this awesome preview from BuzzFeed''s email: It made me laugh. A recent MarketingSherpa case study showed that personalized email subject lines can increase your clickthrough rates by 17.36%. You can get higher clickthrough rates by testing first name and full name personalizations in your subject lines.

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

SendX

NOVEMBER 19, 2020

By filtering out such contact, you will improve your deliverability rates and open rates, as well as minimize your email bounce rate. For example, would you open an email with a generic subject line? For example, if someone recently purchased from your online shop, why not ask them to review the product?

Tips 195

Tips CAN-SPAM Domain Open Rate 195

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Deliverability management. Get MarTech’s Email Marketing Periodic Table.

Marketing Automation Services 138

Marketing Automation Services Enterprise Management Work Management Marketing Management 138

Hubspot

SEPTEMBER 24, 2012

Take lead reconversion emails as an example. It could make your email seem more personal, improving clickthrough rates. See if it works for you, or if it detracts from the clickthrough rate of your primary CTA when you include a secondary CTA. 2) Image Selection : We encourage marketers to include images in their emails.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

MAY 6, 2014

Better deliverability. Even HubSpot’s own research of sending personalized email messaging has resulted in nearly 3X clickthrough rate improvement over general email sends. Saint Leo University offers a great example of this kind of customization, example of which I''ll weave throughout this post.

Segmentation 28

Segmentation Clickthrough Opt-out Deliverability 28

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. Include their first names sometimes (it could increase clickthrough rates ), or even add something about their specific location.

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

OCTOBER 25, 2012

In fact, we conducted a test of our own to see if the word "Free" affected deliverability of our email message. The inclusion of the word "Free" raised a red flag, but did not actually end up impacting the deliverability of the email message. The verdict? Like many email tests, your results will certainly vary, as well.

Email Marketing 28

Email Marketing CAN-SPAM Open Rate Opt-out 28

Hubspot

JANUARY 9, 2013

Personally, after checking out my clickthrough and landing page conversion rates, the unsubscribe rate is the next top metric I look at to measure the performance of my email marketing. Groupon's unsubscribe page, which features its "Punish Derrick" video , is one of the most cited examples. Example Email Preference Center.

Tips 28

Tips CAN-SPAM Loyalty Word of Mouth 28

Hubspot

MARCH 22, 2013

This addresses a pain point we're all familiar with: Most people are struggling with inbox overload, and email marketers are struggling to get seen amid the clutter, without harming their email deliverability and sender reputation. Fab's Fabulous Email.

Opt-out 28

Opt-out Email Marketing Opt-in Clickthrough 28

Hubspot

NOVEMBER 29, 2012

Bonus: If you're running PPC campaigns for someone who doesn’t understand the importance of good campaign structure, this template will also act as a deliverable that will enlighten your boss or clients. Alright, got your template handy? let's get started! Tips for Using This Template. This is how A/B (and C and D) testing works.

PPC 28

PPC Template Work Management Marketing Management 28

Sharpspring

SEPTEMBER 29, 2021

This hurts your sender reputation, which impacts deliverability to people who do want to hear from you. It provides a basis for segmenting your list and targeting your campaigns — which can boost your clickthrough rate by 14%! They perceive a lack of relevancy to their needs, so they lose interest. The result? Targeting Subscribers.

Email Marketing 81

Email Marketing Campaigns Work Management CAN-SPAM 81

Hubspot

JUNE 8, 2017

Better list health and deliverability. Improve clickthrough rate. Outstanding marketing examples, design inspiration, and game-changing ideas that'll keep you on your toes. For example, someone tasked with growing their brands presence online might subscribe to the Get Growing newsletter. Clickthrough & Open Rate.

Email Marketing 73

Email Marketing Hubspot Clickthrough Lead Ranking 73

Hubspot

JANUARY 7, 2013

If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. Just take these 15 brilliantly designed homepages for example. Truth is, it’s totally possible to create a great looking website with no coding or design experience.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Optinmonster

NOVEMBER 22, 2023

We’ll also share some effective email copywriting examples that you can use for inspiration. See more examples in 10 Killer eCommerce Email Examples With Exciting Email Copy 4. Here is an example of a Black Friday email campaign from OptinMonster. Let’s get started! Avoid marketing speak and be conversational.

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

Anything Goes Marketing

OCTOBER 11, 2006

For example, if you're providing a free white paper, show the implied value "This Special Free Report is $19 value" and let them know how easy it is to just fill out a form and how fast they'll receive the information once they sign up. Open and clickthroughs were some of the best I've ever seen. Hope you enjoy these!

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Hubspot

DECEMBER 5, 2012

Even an email with strong open rates can struggle with low clickthrough rates. Here are some questions you should ask yourself if your email has an abnormally low clickthrough rate: Is the message closely related to the subject line? Here are 33 examples of dynamic tags you can use to personalize your email sends to get you started.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

JUNE 12, 2013

Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion Goals. There''s a variety of data around specific trigger words and character counts that help your email open and/or clickthrough rates. Segmenting your emails is a friendly, lovable way to attract the clickthrough and open rates you''re longing for.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Hubspot

JUNE 26, 2018

Here’s an example of how a workflow could be set up: Source: HubSpot. You'll want to avoid the spam folder because: It hurts your deliverability rates across the board. Your email service provider’s reputation affects your deliverability, so stick to established, well-known companies. Deliverability.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

MARCH 17, 2014

This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore. It''ll cover everything from building and growing your email list to how to improve your deliverability and segment your marketing emails.

Email Campaigns 28

Email Campaigns Email Marketing Campaigns RSS 28

Hubspot

OCTOBER 28, 2016

Not only will sending emails to purchased lists harm your email deliverability and IP reputation, but there's a good chance the people on your purchased list have never heard of your company -- making them far more likely to mark you as spam. There are a lot of reasons buying email lists is never a good idea. and "Click Here for a Free Demo!"

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

JANUARY 9, 2013

or a more classic example, the Homer Simpson "D'OH!". Some research companies, for example, provide data and statistics for a fee. HubSpot's CMS, for example, allows you to preview a web page, landing page, and blog article as it would look published, before it's published. But how much worse is it when that "D'OH!"

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Hubspot

JULY 27, 2015

Beyond Deliverability. The (relatively) old debate of plain-text vs. HTML is mostly centered around email deliverability. We won't be covering all of the deliverability best practices in this article, but it is important to have some context around that metric. We figured it had to do with the concept of deliverability.

Clickthrough 28

Clickthrough Deliverability Open Rate Click Rate 28

Hubspot

DECEMBER 17, 2013

For example, if you’re trying to gain more followers for your t-shirt company, LinkedIn ads are probably not the best option, but Facebook and Twitter might do well. For example, paid search ads can help supplement your organic search rankings, making it more likely that you’ll get found by interested prospects on search engines.

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

Hubspot

JULY 11, 2014

There are a lot of nuances to buyer personas -- for example, they aren''t just job titles! -- so learn more about them by reading this post for beginners on buyer personas and segmentation. If you find that you have a low clickthrough or submission rate, you may need to tweak your CTA design or copy. So, how do you create your own?

Inbound Marketing 28

Inbound Marketing Buyer Personas Landing Pages Planning 28

Hubspot

SEPTEMBER 23, 2013

Include their first names (it could increase clickthrough rates ), or even add something about their specific location. For example, in an email inviting people to a hockey legend dinner, the email subject line should read, “Dine with Bruins legend Bobby Orr”, rather than a more generic (and less actionable) “Local Boston Sports Legend Meal”.

Clickthrough 28

Clickthrough CAN-SPAM Click Rate Urgency Marketing 28

Hubspot

MARCH 10, 2016

For example, Google and Oracle are primarily B2B companies. For example, Amazon, Apple, and Nike are primarily B2C companies. Some examples of CTAs are “Subscribe Now” or “Download the Whitepaper Today.” For example, CAN-SPAM is the reason businesses are required to have an "unsubscribe" option at the bottom of every email.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Vidyard

JULY 9, 2020

You have to set up things for deliverability, configure the right authentication ( SPF, DKIM, TLS, DMARC) , monitor performance, avoid spam traps, keep your lists clean, and optimize your email templates.” Take a peek at six email examples you'll want to steal. ” The Video Email Inspiration You Need. Sendgrid.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

You have to set up things for deliverability, configure the right authentication ( SPF, DKIM, TLS, DMARC) , monitor performance, avoid spam traps, keep your lists clean, and optimize your email templates.” Take a peek at six email examples you'll want to steal.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65