Remove Clickthrough Remove Deliverability Remove Examples Remove Open Rate
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How marketers can adapt to Apple’s Mail Privacy Protection update

Liveintent

Start prioritizing clickthrough rates. Arguably the biggest change affecting marketers is the disappearance of clear email open data. This will make it tough to use email open data to optimize send times — an important strategy for email marketing. Here’s what he has to say. ” Focus on the data you have now.

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Confessions of a marketer: Webinar recording + Q&A

Litmus

At a basic level, keeping inactive addresses part of your active mailing list affects your deliverability, and could even be costing your company more money than it needs if your ESP charges based on the size of your database. It’s also a good example of why it’s important to centralize your data—especially your subscriber lists.

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7 Helpful Resources Every Email Marketer Should Bookmark

Hubspot

But in contrast to the Really Good Emails website, which showcases emails of all kinds, the HTML Email Gallery exclusively showcases examples of design-heavy, HTML emails. Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database.

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How to Improve Your Email Clickthrough Rate [Video]

Hubspot

In our previous videos, we covered two specific strategies: 1) How to get your emails past spam filters, and 2) How to increase the likelihood that your emails will be opened. But email deliverability and open rates are only part of the story. Component #1: Personalization. Pick out an image that matches your offer.

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13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017

Hubspot

For example, back in 2014, we found that emails with the recipients’ first names in the subject lines had higher clickthrough rates than emails that didn’t. Stop sending graymail, and listen to what people are telling you by not opening your emails. Test different emails to see if you can improve your open rates.

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Metrics for Email Marketing: 17 Email Metrics You Must Track in 2023

Optinmonster

For example, a KPI for your email marketing might be to increase sales revenue. To achieve this goal, you might track several metrics, such as open rate, click-through rate, conversion rate, and revenue generated from the email campaign. Open rate is typically tracked using a tiny image.

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Email Remains One of the Top Revenue Generating Channels – How Do Your Email Strategies Stack Up?

Porch Group Media

Not Another State of Marketing , 2020) 78% of marketers have seen an increase in email engagement over the last 12 months ( Not Another State of Marketing , 2020) Across all industries, the average email open rate is 19.8%, the click-through rate is 11.3%, and the bounce rate is 9.4%. Constant Contact , 2021).