Blue Flame Thinking

SEPTEMBER 25, 2023

Always use opt-in methods to ensure you have permission to send future emails. Deploying double opt-in practices (so the user confirms their email address after they subscribe) helps prevent automated spam bots from ending up on your lists. The below questions can help you identify the right place to start. Select a provider.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

Binary Demand

APRIL 19, 2024

True proficiency in email marketing transcends surface-level metrics like opens and clicks. Calculating the opt-in-to-opt-out ratio as a percentage is a valuable strategy. Divide the number of opt-ins and opt-outs by the total subscribers, then multiply by 100.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

sagefrog

FEBRUARY 28, 2024

Let’s explore some cutting-edge strategies and B2B email best practices that will set you apart from the competition and ensure your emails not only get read but get a response: 1. Provide recipients with a clear and conspicuous method to opt out of receiving further emails from your business.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Optinmonster

JUNE 14, 2024

Email open rates , click-through rates (CTR ), and other conversion rates are calculated as a percentage of the total number of emails sent. This improves your open and CTR percentages. By cleaning our own email list here at OptinMonster, we’ve achieved phenomenal open rates for our campaigns.

Conversion 92

Conversion CAN-SPAM Work Management Deliverability 92

SmartBug Media

NOVEMBER 4, 2022

Your most qualified leads don’t come out of nowhere, and your list close rate doesn’t improve by random chance. But how do you know if you’re practicing good email list management? You can measure the success of your email list with metrics, including: Deliverability rates. A good deliverability rate is above 95 percent.

Work Management 59

Work Management Marketing Management Practices Deliverability 59

sagefrog

FEBRUARY 28, 2024

Let’s explore some cutting-edge strategies and B2B email best practices that will set you apart from the competition and ensure your emails not only get read but get a response: 1. Provide recipients with a clear and conspicuous method to opt out of receiving further emails from your business.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Martech

MAY 24, 2024

I live in Texas, where the highway speed limits are more like minimums than maximums. Our interstates could pass for the Indianapolis 500 (AKA the “Idiot 500” here in Dallas). I contribute to this fast-moving culture because if you obey the law, you’ll get run over. He told me to take it easy and let me go.

RFP 114

RFP Deliverability Blast Campaigns Budget Programs 114

Martech

MARCH 6, 2024

The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two. Measuring success with the right metrics If you measure the success of your frequency decisions on opens, clicks and unsubscribes, lower frequency wins the metrics battle every time.

Click Rate 97

Click Rate Budget Programs Case Studies Open Rate 97

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Bounce Rate. When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. A high bounce rate can hurt the overall send health of your IP address. Conversion Rate.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

illumin

FEBRUARY 6, 2024

Like email marketing, SMS marketing is a form of opt-in marketing. SMS marketing differs from email marketing in that it is less popular among users, making clever strategy and easy-to-access opt-out options essential for customer retention. mobile conversion rate for behavior-based SMS messages.

SMS 76

SMS Top of Funnel Paid Search Agency Mobile Advertising 76

SendX

MARCH 30, 2020

Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list). And bulk email rates are cheaper than regular ESP subscription. Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. What is read rate? Ignore false opens.

Open Rate 112

Open Rate Peer-to-peer Privacy Policies Click Rate 112

Martech

OCTOBER 30, 2023

This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. This can be executed as a “welcome” email.

Email Marketing 109

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 109

Vision6

JULY 10, 2023

From email design to email compliance, campaign success all boils down to email marketing best practices. In this article we’ll take a deep dive into email best practices and how they are key to optimising your results and navigating the competitive playing field of reaching your subscriber’s inbox.

Email Marketing 40

Email Marketing Practices Best Practices Paid Search Agency 40

ConvertKit

SEPTEMBER 22, 2020

An email address that is used to catch senders with bad practices. Opens are tracked using an invisible pixel embedded in the email. If the pixel is “loaded”, an open is logged. Open rate is typically calculated by # opens / # deliveries. Click rate. Double opt-in/Confirmed opt-in.

Deliverability 112

Deliverability Click Rate Domain Opt-in 112

SalesIntel

JUNE 13, 2023

Nurturing an ever-green list of active email subscribers is a key element of keeping customers engaged, ensuring they click, open and read most of the content that ends up in their inboxes. Allowing users the option to opt in or decline this form of communication can lower the chance of your business being flagged as spam.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

Martech

OCTOBER 31, 2023

The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient. In addition to ruining your open rate statistics, these systems can prevent crucial messages from reaching your customers.

Work Management 95

Work Management Marketing Automation Services Marketing Management Deliverability 95

SendX

NOVEMBER 8, 2019

And ideally, you want them to take an action off the back of them – whether that’s clicking through to your latest blog post or signing up for a product demo. So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. You want people to read your emails, right?

Open Rate 255

Open Rate Practices Best Practices CAN-SPAM 255

Roketto

APRIL 3, 2018

What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. Continue reading to learn some key email marketing best practices. Did you know that 33% of email recipients open emails based on the subject line alone? These few words matter a lot.

Newsletter 93

Newsletter Email Marketing Practices Best Practices 93

Only B2B

JULY 7, 2023

In this comprehensive guide, we will explore what a B2B email list entails, give practicable way to build one from scratch, discuss proven strategies for list growth, examine effective lead nurturing methodologies, analyze relevant data and statistics, explore the future of B2B list building , and conclude with crucial insights for success.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Spiralytics

MAY 23, 2024

Email spam filters are useful in deciding which messages end up in your inbox. Unfortunately, these filters can also make or break your marketing efforts, as almost 57% of all emails are labeled as spam. That’s countless potential leads and sales opportunities that just vanished. Let’s dive into the most common types.

Email Campaigns 62

Email Campaigns Campaigns Lead Scoring Lead Ranking 62

SmartBug Media

APRIL 10, 2023

Higher Open Rates SMS messages are so accessible that open rates are extremely high compared to email marketing. In fact, sometimes SMS open rates are even as high as 98 percent , a perk that’s highly enticing for marketers. SMS marketing is equally effective and engaging—and brands are taking note.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

SendX

MAY 6, 2021

Email Marketing An off-shoot of digital marketing, email marketing relies on sending targeted newsletters and other valuable content to a list of subscribers who have opted into receiving messages from you. They provide little insight into what happens before the visitor clicks “submit”. But now you need leads.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. But they also have their pros and cons. In this post, we’ll share important insights into email and social media marketing. This is a 138.2% jump from 2015 , when only 2.08 As stated earlier, 4.95

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? For one, SMS messages have a nearly 100% open rate , which means your audience is much more likely to see your text message than your email (average open rates for emails are around 22% ). Increase response rates.

SMS 101

SMS Marketing & Strategy Marketing Strategy Planning 101

SalesIntel

MAY 31, 2021

This post will talk about sales leads and the best practices you can follow to keep track of your leads in the B2B business model. It can be instances like when they have clicked your Facebook ad or dropped a comment below your social media post, inquiring more about the product or service. What is a Sales Lead? What is Lead Tracking?

Lead Ranking 76

Lead Ranking Sales Management Lead Scoring Marketing Budget 76

Martech Advisor

OCTOBER 31, 2019

If you’re looking to improve your email marketing results, implement these five email marketing best practices! The success of an email marketing campaign is measured by its deliverability and the subsequent metrics such as the open rate, click-through rate (CTR), and conversion rate.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

Roketto

APRIL 3, 2018

What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. Continue reading to learn some key email marketing best practices. Did you know that 33% of email recipients open emails based on the subject line alone? These few words matter a lot.

Newsletter 64

Newsletter Email Marketing Practices Best Practices 64

DotDigital

JUNE 14, 2021

These are: Mail Privacy Protection provides anonymity to recipients receiving emails on iOS devices by preventing opens and IP addresses from being tracked. There has been a flurry of conversations among marketers about the merits of open rates since the announcement. In essence, open rates are a vanity metric.

Privacy 98

Privacy SMS Opt-out Open Rate 98

LeanData

JULY 19, 2022

Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

Litmus

JULY 16, 2021

In the second part of our Ultimate Email Summit online event, Jessica Raggio (VP of Product Marketing at Litmus), John Billington (Director of Product Management at Litmus), and I share practical tips to help you prepare for the future of email insights and analytics. Often, re-engagement campaigns rely heavily on open rate data.

Webinar Metrics 105

Webinar Metrics Privacy Protection Analytics Privacy 105

Valasys

OCTOBER 10, 2023

Definition of Mass Text Messaging Mass text messaging refers to the practice of using SMS (short message service) to send bulk messages to a targeted audience. Definition of Mass Text Messaging Mass text messaging refers to the practice of using SMS (short message service) to send bulk messages to a targeted audience.

B2B Marketing 52

B2B Marketing SMS Marketing Budget Opt-out 52

Zoominfo

APRIL 16, 2019

As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. People will notice, and they will opt out. Send out a re-engagement campaign to anyone who hasn’t opened your emails in the past few months. Job functions.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

Optinmonster

MARCH 4, 2024

In this article, we’ll cover everything related to split testing, sharing insights, and best practices. How to Conduct Split Testing Best Practices for Split Testing Advanced Split Testing Strategies Best Split Testing Tools What Is Split Testing? That’s where split testing, or A/B testing, comes into play.

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. 5 email marketing best practices What are the costs involved with email marketing? How to get started with email marketing 50 ways to send better emails How do you get readers to click and read your emails?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115