SendX

JUNE 24, 2020

To back up this claim, listed below are 100 marketing statistics that will help you make a thoroughly well-researched decision on opting for email marketing. 58% of consumers open their email first thing in the morning. [2]. As many as 20.41% emails are opened within the first hour of delivery. [3]. Let’s dive right in.

Email Marketing 360

Email Marketing Statistics Open Rate Marketing Automation Services 360

Martech

DECEMBER 17, 2024

Because Apple Mail accounts for nearly half of all email opens, these changes have a considerable reach. Its Mail Privacy Protection pre-downloaded email images, including tracking pixels, thereby obscuring open rate data. This really was the first major disruption to measuring email opens.

Marketing AI 118

Marketing AI Privacy Protection Email Marketing Planning 118

Salesforce Marketing Cloud

AUGUST 15, 2024

We use six key metrics – volume, opens, clicks, bounces, unsubscribes and complaints – to piece together a view of the trends of our sample senders and how their sending reputation may have been impacted by increased volumes over Cyber Week. Expert Advice From Trailblazers Email opens were down an average of 4.9% billion sends.

Email Marketing 115

Email Marketing Planning CAN-SPAM Deliverability 115

Martech

MARCH 28, 2025

They have seen their engagement rates (open and click rates, especially) drop considerably. Because iOS 15 thoroughly messed up the accuracy of open rates, Apple Mail users who opted into MPP were generally tracked as opening every email sent by brands they subscribed to.

Email Campaigns 130

Email Campaigns CAN-SPAM Campaigns Privacy Protection 130

SendX

APRIL 22, 2021

Not every email has to be selling something, but even when you do, you can't expect your subscribers to click through to your offer unless it’s compelling. Not every email has to be selling something, but even when you do, you can't expect your subscribers to click through to your offer unless it’s compelling. Tons of it!

Newsletter 352

Newsletter Practices Best Practices Deliverability 352

SendX

FEBRUARY 11, 2021

Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services. It’s the set of actions that turn an organic visitor into someone who might become your customer. In this article, you’re going to learn 9 strategies to boost your email marketing lead generation.

Lead Generation 397

Lead Generation Lead Ranking Lead Scoring Email Marketing 397

SendX

FEBRUARY 26, 2021

Emails land in an inbox (and sometimes emails go to spam , but that’s a different thing) and sit, waiting to be opened and read. Source: Freepik Is email marketing actually useful for financial services? The answer is a resounding yes. Email marketing is just as relevant in the finance industry as it is in any other industry.

Work Management 284

Work Management Marketing Management Email Marketing Service 284

Marketing Insider Group

DECEMBER 20, 2021

For example, email opens and clicks can show engagement level, while the unsubscribe rate can indicate if audiences find your content interesting and relevant. Open rate: How many people open your marketing emails. Ad impressions and video views help measure your campaign reach. Email Marketing.

Cost per Acquisition 361

Cost per Acquisition Campaigns Lead Ranking Planning 361

Webbiquity

AUGUST 19, 2024

Image credit: Databox Here’s where you can incorporate SEO best practices to boost organic search traffic, establish your online reputation, and increase conversion rates. Guest post by Eduard Klein. What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales?

Top of Funnel 183

Top of Funnel Marketing Funnels B2B Sales Paid Content 183

SendX

MAY 14, 2020

A study suggests that emails with personalized subject lines get 26% more opens. Studies have shown that personalized emails have great conversion rates. Targeted emails have higher open up to 20 to 40% and click-through rates. I will also talk about the email list segmentation best practices.

Segmentation 370

Segmentation Practices Best Practices Click Rate 370

Martech

MARCH 16, 2022

Apple’s new Mail Privacy Protection (MPP) is having a significant impact on email marketing, according to a new study from Campaign Monitor that found that average open rates were up 3.5% year-over-year in 2021, while click-to-open rates were down 3.6%. Get the daily newsletter digital marketers rely on.

Open Rate 117

Open Rate Studies Privacy Protection Opt-in 117

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? At OptinMonster , email opt-ins are the core of our work. For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns. What Is Double Opt-in?

Opt-in 119

Opt-in Opt-out CAN-SPAM Deliverability 119

Webbiquity

OCTOBER 18, 2022

Here are six of the core factors that determine how deliverable an email is: Bounce Rate: Emails bounce when you attempt to send them to an address that doesn’t exist or is no longer active. IP Address Rating: Every IP address in the world has a spam rating. The ratings are assigned and stored by providers.

Deliverability 300

Deliverability CAN-SPAM Opt-in Opt-out 300

Martech

JANUARY 10, 2025

Where your subject line and preheader once worked in tandem to persuade subscribers to open and act on your emails, your subject lines will have to do more of the persuasion work because you can’t control what will show up in the preheader field. Because they appear bogus, I don’t feel compelled to open the emails.

Copywriting 133

Copywriting CAN-SPAM Phishing Click Rate 133

SendX

JULY 16, 2020

If your unsubscribe rate is below average, which is 0.5% , you don’t need to worry. Segment your email list As a rule, segmented email campaigns enjoy 9.37% lower unsubscribe rates than non-segmented ones. Then, analyze which of them brings you a higher open rate. So, is unsubscription such a disaster? What can you do?

Opt-out 259

Opt-out Opt-in Burn Rate Urgency Marketing 259

Martech

JANUARY 28, 2025

Clicking on one email lets the user view all recent emails from the sender. Subscribers must click “See more” to see the full email and this click is not trackable. Open rates aren’t reliable since most impacted users have already opted into the Mail Privacy Protection in iOS 15.

Privacy Protection 104

Privacy Protection Terms and Conditions Click Rate Opt-out 104

Trade Press Services

FEBRUARY 17, 2025

Email open rates are a key metric for measuring email marketing successthey signal whether your campaign has captured your audiences attention or fallen flat. To accomplish these goals, here are some tips for improving email open rates and achieving better marketing results. Make a strong first impression.

Marketing AI 86

Marketing AI Email Marketing Optimization B2B Marketing 86

Outreach

AUGUST 24, 2021

As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. What is Email Open Rate? Email Marketing Metrics Across Industries Email Open, Click, and Reply Rates Can’t Accurately Predict Customer Behavior Focus on Intents and Outcomes to Anticipate What Your Customers Will Do.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Martech

SEPTEMBER 5, 2024

After all, these are your actual opted-in customers, not just randos who visit your website and bounce away again. Our goal was to increase the number of people clicking the button to view a product. This is a subtle but visible directional cue that can nudge the reader to click on the control.

Paid Search Agency 121

Paid Search Agency Click Rate Lock-In Open Rate 121

Optinmonster

NOVEMBER 16, 2023

Do you want to learn how to increase your email open rate? Your email marketing campaigns can only be effective if they’re getting opened in the first place. Only then can you entice subscribers to click your links and buy. Thankfully, there are concrete strategies available that are proven to improve open rates.

Open Rate 111

Open Rate Tips CAN-SPAM Segmentation 111

SendX

JUNE 12, 2020

Open Rate (OR) It’s the percentage of people who opened your emails, out of everyone who received it in their inbox. How to calculate Open Rate = (Total emails opened/Total emails delivered)*100 Example: No. How to calculate Open Rate = (Total emails opened/Total emails delivered)*100 Example: No.

Email Marketing 195

Email Marketing Analytics Click Rate Open Rate 195

Litmus

APRIL 19, 2022

That’s why we created the “Email Analytics in 2022: A Survival Guide.” This handy resource will help you understand: Why email analytics like the open rate don’t mean what they once did. For years, core metrics like email open rates were a staple in email marketing programs. But email is in a state of change.

Open Rate 101

Open Rate Email Marketing Planning Webinar Metrics 101

Contently

OCTOBER 23, 2024

You probably remember learning about the concept of the marketing funnel and the need to create content for the different stages of the buyer journey. And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign. Mid-funnel content is persuasive, educational, and targeted.

Top of Funnel 143

Top of Funnel Lead Ranking Lead Scoring Marketing Funnels 143

Optinmonster

OCTOBER 27, 2024

Here’s the reality: contacts change jobs, opt-out, or abandon their addresses after using them for one-off forms. With powerful popups, targeted opt-in forms, and smart analytics, OptinMonster makes it easy to attract, capture, and retain subscribers. Click here to get started → 2. Let’s dive in!

Top of Funnel 98

Top of Funnel Marketing Automation Services Work Management Deliverability 98

SendX

JUNE 24, 2020

To back up this claim, listed below are 100 marketing statistics that will help you make a thoroughly well-researched decision on opting for email marketing. 58% of consumers open their email first thing in the morning. [2]. As many as 20.41% emails are opened within the first hour of delivery. [3]. Let’s dive right in.

Email Marketing 195

Email Marketing Statistics Open Rate Marketing Automation Services 195

Optinmonster

NOVEMBER 9, 2023

Among the many email marketing metrics available to check the effectiveness of your email marketing campaigns , the one that stands out in particular is email click-through rate (CTR). If you want to learn how to improve CTR and understand what email click-through rate is, this blog is for you.

Click Rate 98

Click Rate Email Marketing CTR CAN-SPAM 98

SendX

FEBRUARY 16, 2021

How Email Optimization Impacts Conversions Although optimizing the content and performance of each email is a time-consuming process, the impact of such small changes on conversion rate is drastic. No “unsubscribe” box or a long opt-out mechanism. If a reader wants to opt-out of the list, a marketer should let him do it.

Optimization 291

Optimization Tips Deliverability CAN-SPAM 291

Martech

JULY 28, 2023

Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. legislation isn’t quite as explicit in requiring email marketers’ opt-in consent as GDPR. Security bots may inflate click rates in email reports. Still, the explosion in U.S.

Open Rate 98

Open Rate Privacy Protection Marketing Automation Services Privacy 98

Marketing Insider Group

SEPTEMBER 14, 2020

Their favorite video content marketing has a 60% returning customer rate. Half of the clicks on SERPs go to the top 3 results. About 67% of clicks are directed to the first 5 results shown in search engines. Take a look at the data and the numbers. Maybe you can use some of these in your next budget meeting. But I paid her.

Stats 336

Stats Marketing & Strategy Marketing Strategy Webinar Metrics 336

Webbiquity

DECEMBER 14, 2017

Companies can send useful, informative content (with some product promotion mixed in) through an email newsletter to their list of opt-in subscribers, or better yet, send slightly different content to different segments of that list. Open rate of the newsletter – measures the performance of the newsletter content.

Newsletter 223

Newsletter Effectiveness Business Opt-out 223

SendX

MARCH 30, 2020

Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list). And bulk email rates are cheaper than regular ESP subscription. Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin.

Blast Campaigns 221

Blast Campaigns Opt-out CAN-SPAM Click Rate 221

Marketing Insider Group

JANUARY 10, 2023

You can communicate directly with a highly-targeted audience that has opted in to hear what you have to say. They can help you see things like open rates, click-throughs, and overall engagement. The pandemic thrust digital marketing into the limelight. Marketers saw their budgets increase by nearly half in 2021.

Budget Programs 309

Budget Programs Paid Search Agency Marketing Analytics Tools Advertising Agencies 309

SendX

JULY 16, 2020

If your unsubscribe rate is below average, which is 0.5% , you don’t need to worry. Segment your email list As a rule, segmented email campaigns enjoy 9.37% lower unsubscribe rates than non-segmented ones. Then, analyze which of them brings you a higher open rate. So, is unsubscription such a disaster? What can you do?

Opt-out 195

Opt-out Opt-in Burn Rate Urgency Marketing 195

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time. Pretty amazing, isn’t it? Three reasons: time, energy, and efficiency.

Online Marketing 345

Online Marketing Work Management Marketing Management Tools 345

Zoominfo

DECEMBER 20, 2019

This email subject line from Sumo got a 64% open rate by teasing a new trend. Anything that offers how-to info gets good opens,” Catabay says, “because we’re helping and disarming.” “This works especially well with smaller companies, because they really are looking for assistance and trying to get better.”. How-to content.

CAN-SPAM 243

CAN-SPAM B2B Zoominfo Open Rate 243

Litmus

JULY 20, 2021

Almost all ESPs offer the basics—opens, clicks, and unsubscribes—and the overwhelming majority of brands do track these metrics. The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement.

Webinar Metrics 138

Webinar Metrics Click Rate Deliverability Open Rate 138

Act-On

NOVEMBER 7, 2023

But Delivery Rate is just one aspect of a holistic approach to email deliverability. Focusing only on delivery rate omits important aspects of your email program that contribute to your overall health and reputation as a sender. A holistic approach to deliverability takes more than delivery rate into account. But never fear!

Deliverability 244

Deliverability Top of Funnel CAN-SPAM Best Practices 244