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What is Email Marketing? Tips, Strategies & Tools for Success

Vision6

As you can imagine, this leads to higher engagement and conversion rates. You can track open rates, click-through rates, conversions, and other important metrics to gauge the success of your campaign. Maybe it’s to increase sales, drive website traffic or to improve your customer retention rates.

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How The Top Video Marketers of 2018 Use Video to Generate More Pipeline

Vidyard

With General Data Protection Regulation (GDPR) coming into effect in the European Union, they risked losing a sizeable portion of their addressable database if they couldn’t get individuals to opt-in for ongoing communications. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool. No problem! Then we cried.

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Conversational Content: How to Market Through Text Messaging and Chatbots

Content Marketing Institute

Click To Tweet. Other indicators come from the likes of Buffer , Gartner , eMarketer , Dell , Neil Patel , and this awesome resource from TOPBOTS (some of these bots are glorified “repeat past order” buttons, but some represent content delivery mechanisms). cfrascl Click To Tweet. research Click To Tweet.

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Beyond Prospecting: How to Use Video in the Rest of Your Sales Process

Vidyard

We all know one-to-one video is highly effective for boosting click-through rates and getting an initial response from a prospect. Whether you use the whiteboard-and-wave webcam or screen share approach, video is proven to get up to 3x the response rate and 5x more meetings booked than boring text-based emails.

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What is CRM and how does it support marketing?

Martech

This approach saves brand resources by focusing on potentially profitable actions, rather than adopting a hit-or-miss approach and hoping customers “bite.”. CRM platforms can save brands time and resources, yet their ability to enhance customer relationships is their greatest asset. We’ll cover: The benefits of CRM. Improved reporting.

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How Top Video Marketers Use Video to Generate More Pipeline

Vidyard

With General Data Protection Regulation (GDPR) coming into effect in the European Union, they risked losing a sizeable portion of their addressable database if they couldn’t get individuals to opt-in for ongoing communications. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool. No problem! Then we cried.

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The power of a niche: How Monica Lent built a thriving paid community for developers

ConvertKit

I started wondering,” she explains, “how can I build something that’s not necessarily profitable, but has momentum, with the resources I already have?”. The resource she already had was an audience of 9,000 developers who followed her on Twitter. In her email sequence, the first few emails have an open rate of over 70%.