Litmus

NOVEMBER 27, 2023

With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. Allow people to unsubscribe by clicking just one link, and honor unsubscribes within two days.

Deliverability 95

Deliverability Rules CAN-SPAM Phishing 95

SmartBug Media

JULY 18, 2023

You’ve got an amazing email campaign, but is your target audience actually getting and reading your email? Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

Martech

AUGUST 31, 2023

The email marketing audit checklist covers several key components that you’ll want to master like: Enhanced performance — Create compelling subject lines and headers that boost your open rates. Copywriting and CTAs — Craft copy that persuades recipients and maximizes your click-through rate with appealing calls to action.

Email Marketing 120

Email Marketing Deliverability Copywriting CAN-SPAM 120

DealSignal

AUGUST 3, 2023

The lack of high-quality contact data can not only reduce the effectiveness of your email marketing campaigns – it can get your domain blacklisted. Table of Contents [Open] [Close] The Impact of Ineffective B2B Data Quality B2B Data and Email Marketing Do You Have High-Quality B2B Data?

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Martech

OCTOBER 30, 2023

In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure. For starters, there’s the Domain Name System (DNS), known as the phonebook of the internet. Typically, your IP address will be associated with a domain name or a subdomain through the DNS.

Email Marketing 130

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 130

BenchmarkONE

NOVEMBER 29, 2023

Set Up Domain Authentication One of the most typical types of spam is a spoofed email. A spoofed email is an email message that has been altered or falsified to misrepresent the sender’s identity. In addition, your domain should be authenticated. Don’t have a private domain today?

CAN-SPAM 80

CAN-SPAM Email Marketing Domain Godaddy 80

Vision6

JANUARY 15, 2024

addresses, you must: Authenticate your emails using security protocols like DKIM, SPF, and DMARC. Implement one-click list-unsubscribe header, and honour unsubscribes within two days. Maintain a spam complaint rate under 0.3% (no more than three spam reports for every 1,000 messages). But, fear not! marketing@vision6.com.

CAN-SPAM 59

CAN-SPAM Domain Deliverability Click Rate 59

SmartBug Media

OCTOBER 11, 2023

Start with Your DSD Before diving into email campaigns, you need to set up a dedicated sending domain (DSD), warm it up, perform list hygiene, and assess customer engagement. The key steps look like this: Set up DSD: With just a few clicks and the required information, you can create and insert records into your name server.

Deliverability 59

Deliverability Practices Best Practices Domain 59

Litmus

AUGUST 29, 2022

Picture this: you’ve crafted a brilliant email campaign with just the perfect messaging. You hit send and wait for clicks to start rolling in. Worse, your bounce rate sky-rocketed. . Bad news: your email reputation might have taken a hit. Good news: you can fix your email reputation with these steps.

CAN-SPAM 106

CAN-SPAM Deliverability Domain Lead Scoring 106

Litmus

FEBRUARY 5, 2024

Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t). Here are some of the authentications our email spam test considers: DomainKeys Identified Mail (DKIM). List-Unsubscribe.

CAN-SPAM 111

CAN-SPAM Deliverability Phishing Domain 111

Zoominfo

MAY 20, 2021

You’ll gain essential insights through simple metrics Email metrics offer a crucial window into how your audience engages with your brand and can guide your email strategy. Open Rate The email open rate tells you what percentage of recipients opened a specific email out of the total number sent.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Vision6

SEPTEMBER 13, 2023

6) Linking websites with poor domain authority Just like Google ranks your website content, email servers will deem your content unreliable when you’re linking to websites with poor domain authority and end up sending your email straight to spam.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

DiscoverOrg

MARCH 8, 2017

Your Email Campaign is Bound to Get Shut Down. Email marketing providers take the quality of your contact lists seriously. Campaigns with high bounce rates or tarnished domain reputations get red flagged quick. Bounce Rates – ISPs require email marketing providers to enforce certain bounce rate thresholds.

Contacts 240

Contacts Top of Funnel CAN-SPAM Deliverability 240

Sharpspring

APRIL 5, 2021

AMP – Newer to the game, AMP emails allow marketers to embed helpful information like carousels, accordions, calendar bookings, and more into their emails without needing to open a new tab to visit a website. Acceptance Rate – The rate at which your emails are accepted by the mail server they are sending to.

Email Marketing 75

Email Marketing Trends Tips Planning 75

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? This is an automatic reply sent to anyone who sends email to a specific address. Bounce Rate. When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Zoominfo

NOVEMBER 15, 2019

Segmentation, personalization, automation…And perhaps most important of all, email deliverability and email bounce rate. As it turns out, your ability to actually get your email in front of your intended recipient is a pretty big deal. Why is email sender reputation important? “A Why do emails bounce?

Validation 200

Validation CAN-SPAM Deliverability Marketing Automation Services 200

DiscoverOrg

MARCH 12, 2019

As the name suggests, it is the “ reputation associated with your email sending behavior ” – specifically, your IP address and domain. According to SendGrid, your reputation depends on 6 elements: Properly Formatted Email. Low Bounce Rates. Why is email sender reputation important? “A Why Emails Bounce.

Deliverability 214

Deliverability Validation CAN-SPAM Marketing Automation Services 214

DiscoverOrg

APRIL 25, 2017

Data that is crowdsourced or scraped from the web or email quickly becomes outdated, when it is not refreshed. Data decays at a rate of 30-70% per year , as people move between jobs, companies change location, and phone numbers and email addresses change. For marketing teams, email deliverability is damaged.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

Litmus

JULY 15, 2022

There are generally two types of blocklists—one is at the internet protocol (IP) level, and the other at the domain level (such as litmus.com and mail.litmus.com). Blocklists are intended to help identify IP addresses and domains thought to send spam emails. Shows that your email is associated with your domain.

CAN-SPAM 86

CAN-SPAM Deliverability Phishing Domain 86

SmartBug Media

JUNE 9, 2023

If you’ve been with the same email service provider (ESP) for a while, you may have noticed that your campaign performance is degrading or that the platform just can’t do what you need it to do anymore. Deliverability and open rates are in a downward spiral. Your email and SMS systems can’t co-exist.

Peer-to-peer 52

Peer-to-peer SMS Work Management Deliverability 52

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 104

Deliverability CAN-SPAM Privacy Protection Churn Rate 104

Martech

FEBRUARY 4, 2022

Below you will find the complete Email Marketing Periodic Table, broken into the following: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental. And if you would a copy you could save or print out for your teams, click here to download the high-res version. Compliance. Processing.Please wait.

Deliverability 114

Deliverability Work Management Marketing Management Marketing AI 114

SendX

AUGUST 31, 2020

Every paid SendX plan comes with unlimited email sends to opted-in subscribers. It also optimizes email campaigns based on 30+ parameters including past open behaviour, time-zone, domain name, email client, ISP etc. With this then, there is no need to leave the previewing of your email to your email builder.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

Vision6

JANUARY 14, 2024

This section will help you understand how AI can serve as a catalyst for particular domains and how to leverage it effectively for each use case. In the domain of content marketing, AI extends far beyond just automation. Your business can also use AI to trigger targeted emails based on specific customer actions.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Sharpspring

JUNE 9, 2020

Plus, at the end of this post we’re including links to additional resources to help further your understanding of how to prevent poor email metrics as well as what steps can be taken when an email metric problem is identified to get you back on track. Key Email Metrics to Monitor: Hard Bounce. Click Rate.

CAN-SPAM 63

CAN-SPAM Opt-out Click Rate Opt-in 63

sagefrog

FEBRUARY 28, 2024

From optimizing send times to predicting subscriber behavior, personalizing subject lines and product recommendations, and more—AI is poised to drive significant advancements in email marketing effectiveness. A/B Test Subject Lines Crafting compelling subject lines is essential for email campaign success.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Optinmonster

DECEMBER 24, 2020

That way, you can avoid paying your email service provider for contacts that will never become customers. Plus, your email campaigns will have higher deliverability rates, and you can drive more profit through email marketing best practices. Then your email campaigns end up bringing in less revenue.

CAN-SPAM 78

CAN-SPAM Deliverability Click Rate Sales Qualified Leads 78

SalesIntel

APRIL 26, 2021

In the business-to-business (B2B) world, hundreds of sales emails are sent and received every day. According to research conducted by Mailchimp , the average open rate for all industries is 21.33%, and the average click-through rate is a mere 2.62% – confirming that getting recipients to respond to your cold emails is tricky.

Outreach 87

Outreach Top of Funnel Conversion Click Rate 87

Mailmunch

MARCH 11, 2021

Without metrics to track, it’s nearly impossible to know if your email campaigns are performing successfully. Tracking the right KPIs (key performance indicators) allows you to see at-a-glance if you’re making progress towards your business goals for your email marketing campaigns. . Click-through rate (CTR).

Email Marketing 84

Email Marketing CTR Planning Marketing Analytics Tools 84

SalesIntel

MAY 17, 2021

Then if you already know how to get recipients who are ultimately interested in your emails and newsletter, there isn’t anything that can go wrong. One of the prime factors for emails landing into spam and then to the blocked list is a lack of personalization when executing a bulk email campaign. Request Demo.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

Binary Demand

JUNE 7, 2023

By automating email campaigns, lead scoring, and data analysis, B2B marketing automation enables companies to save time, improve efficiency, and deliver targeted experiences to their prospects and customers. One of the earliest enterprises in the domain was started in 1992. No dire need for coding is a major advantage involved.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

Zoominfo

DECEMBER 12, 2019

The sender’s email deliverability may drop significantly, and entire domains may be blacklisted , preventing even operational or one-on-one correspondence with customers and prospects. Companies have adhered to best practices when building up IP and domain reputation and still ended up hitting a spam trap.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Deal - 25% OFF across all MONTHLY plans. 1) SendX ?—?SendX

Enterprise Management 253

Enterprise Management Marketing Automation Services Work Management Marketing Management 253

sagefrog

FEBRUARY 28, 2024

From optimizing send times to predicting subscriber behavior, personalizing subject lines and product recommendations, and more—AI is poised to drive significant advancements in email marketing effectiveness. A/B Test Subject Lines Crafting compelling subject lines is essential for email campaign success.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

DiscoverOrg

JUNE 9, 2017

But sometimes spam traps find their way onto the email list of a legitimate sender by way of bad day hygiene, and the consequences can be severe: Senders may find a significant drop in email deliverability, and entire domains may be blacklisted … preventing even operational or one-on-one correspondence with customers and prospects.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Vision6

JULY 5, 2023

Email marketing is the most profitable form of direct marketing. With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. What are the benefits of email marketing?

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

DealSignal

SEPTEMBER 14, 2022

The lack of high-quality contact data can adversely impact email marketing campaigns. The Impact of Ineffective B2B Data Marketers quickly become frustrated when email campaigns are dead on arrival due to ineffective B2B data. Let’s explore the best practices of using B2B data in email marketing.

Deliverability 52

Deliverability B2B Marketing Automation Services Lead Scoring 52