Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Twisted logic, yes, but a valid open rate metric?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

eDataSource

JULY 30, 2019

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Check back soon as we roll out the rest of the deliverability defined alphabet! This week, we’ll cover A through D.

Deliverability 65

Deliverability Work Management Marketing Management Allocation 65

Optinmonster

JANUARY 24, 2024

Open Rate Your open rate is the percentage of your email recipients who opened your email. This is an important email metric to measure because your email campaigns won’t do a thing unless your subscribers are actually opening and reading them. Let’s take a look at each of these nine metrics.

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

Binary Demand

APRIL 29, 2024

It’s not just about opens and clicks; a comprehensive understanding of your campaign’s effectiveness necessitates delving into the details and identifying the critical metrics that profoundly impact your business. These may encompass revenue uplift, open rate uplift, and unsubscribe rate.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

Navigate the Channel

JULY 18, 2023

Compared to industries such as insurance companies, the identified sectors have a higher rate of successful sign-ups from consumers. The following actions were observed: 64% click-through to the company website directly from the e-mail. Tracking conversion rates helps companies assess the ROI of their e-mail marketing efforts.

Product 65

Product Ad Building CTR Allocation 65

Optinmonster

DECEMBER 28, 2023

Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. It’s hard to bucket the average engagement rate of social media as a whole. Instead, here’s a breakdown of engagement rates by the leading social media channels.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Adobe Experience Cloud Blog

MARCH 26, 2018

You know your subject line affects your email’s open rate but are you measuring how it affects downstream metrics like clicks, click to open rate, and unsubscribe rates? High open rates do not correlate to high click-to-open rates. Key #3— don’t confuse your clicks

Deliverability 134

Deliverability Open Rate Click Rate CTR 134

Sharpspring

MAY 26, 2020

Delivery Rate. Your delivery rate refers to the percentage of emails that were successfully delivered to contacts in your list. Email bounce rate is the direct opposite of delivery rate, effectively measuring the same thing — how many contacts in your list are actually getting your emails? Click-Through Rate.

Email Marketing 90

Email Marketing CTR Marketing Automation Services Click Rate 90

Litmus

SEPTEMBER 20, 2022

For example: Click-through rate (CTR). Unsubscribe rate. Bounce rate. Deliverability rate or inbox placement rate. Email list size or growth rate. Conversion rate (CVR). Email read rate/read time. Spam complaint rate. Churn rate. Return on investment (ROI).

Deliverability 105

Deliverability CAN-SPAM Privacy Protection Churn Rate 105

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Vision6

JULY 19, 2020

Compare how your campaigns are doing with the average unique open rate, click rate and other email stats in the 2020 Email Marketing Metrics Report. For example, Healthcare & Medical click-through rates (CTR) moved above the average in March but surprisingly were below it for April, May and June.

Stats 84

Stats Advertising Benchmark CTR Click Rate 84

Litmus

MARCH 24, 2022

Open and click-through rates. Adding an emoji to your email marketing subject line usually sees an improvement in open rate —when it’s relevant to the email. An emoji in an email subject line can increase click-through rates (CTR) by 28%. We break down the metrics for more detail.

Ad Frequency 105

Ad Frequency Click Rate CTR CAN-SPAM 105

Optinmonster

MARCH 2, 2021

Say that you jump into your email service provider (ESP), and you want to track your emails’ open rates. That’s the percentage of people on your list who actually opened your email. For your last campaign, you see that the email had an open rate of 17%. Right now, a 17% open rate is just a metric.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Adobe Experience Cloud Blog

JANUARY 28, 2016

Author: Mike Madden Let’s get one thing straight: deliverability is sexy. It’s the only way your emails get seen, opened, and clicked on. And if you can increase your deliverability by even just 1%, it can have a significant impact on your ROI. So what should you do to improve your soft bounce and hard bounce rates?

Deliverability 48

Deliverability Webinar Metrics Marketing & Strategy CAN-SPAM 48

Optinmonster

SEPTEMBER 8, 2022

That’s because you can precisely track open rates, engagement, and number of conversions from each email. Across industries, the rate varies from 32:1 for media, publishing, events, sports, and entertainment all the way to 45:1 for retail, eCommerce, and consumer goods. Improve Deliverability. Track Your Performance.

ROI 79

ROI Email Marketing Marketing Analytics Tools Marketing Budget 79

Martech Advisor

OCTOBER 31, 2019

The success of an email marketing campaign is measured by its deliverability and the subsequent metrics such as the open rate, click-through rate (CTR), and conversion rate. Wrong email addresses or expired domain names can lead to a high bounce rate. Keep Your Email List Clean.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

Atomic Reach

OCTOBER 29, 2018

If you have been relying on this method to market your services and you are not receiving too much of a positive response rate, then you are not using email effectively. Let's break this down further: Click-Through Rate. To calculate CTR: Impressions/Clicks = Click Through Rate (%). Bounce Rate.

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

Sharpspring

APRIL 23, 2020

They also make it easier to maintain your lists and allow you to spot and address deliverability issues. With this more complete picture, your messaging will be hyper-relevant to recipients, and your open rates, conversions, and overall brand experience will improve. Email layout and design impacts conversion rates.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

LeadSquared

AUGUST 14, 2017

Please click on them to zoom in]. Personalize – It helped us increase open rates by 327.75% and click rates by 543.75%! a) Personalize the subject line (to increase open rate). So how did this impact the click rate? gave us an open rate of 59% as opposed to 5.9% Click Rate.

Email Marketing 52

Email Marketing Practices CTR Click Rate 52

SmartBug Media

APRIL 9, 2019

Deliverability rate: This is the percentage of emails that didn’t hard or soft bounce, but actually made it to your recipients’ inboxes. Click-through rate (CTR) , or more indicative of how the content and calls to action encouraged visitors to click through to the landing page: click-to-open rate (CTOR).

Campaigns 68

Campaigns Effectiveness Landing Pages Click Rate 68

Optinmonster

JULY 16, 2021

In fact, promotional emails that contain both content and incentives (like lead magnets ) see the highest click-through rates (CTR), conversions, and customer loyalty. Plus, most email service providers have reasonable fees that are more affordable than other marketing strategies, such as pay-per-click advertising.

Promotion 140

Promotion Examples Landing Pages Click Rate 140

The Point

JANUARY 13, 2015

Unless you’re measuring true email performance – no change you make to copy, design, mobile-friendliness, offer, deliverability, etc. News Flash: opens and clicks do not measure the success of an email campaign. Opens/Open Rate. Clicks/Click Rate (CTR). Click to Open (CTO) Rate.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

SalesIntel

APRIL 28, 2022

Enhance Response Rates. The importance of content in boosting email deliverability cannot be overstated. If your email content isn’t fascinating or engaging enough for receivers, it will hurt your deliverability over time. Using video in an email boosts the click-through rate (CTR) by 200-300%.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

LeadSquared

DECEMBER 9, 2016

Please click on them to zoom in]. Personalize – It helped us increase open rates by 327.75% and click rates by 543.75%! a) Personalize the subject line (to increase open rate). So how did this impact the click rate? gave us an open rate of 59% as opposed to 5.9%

Email Marketing 52

Email Marketing Practices CTR Click Rate 52

Martech Advisor

APRIL 6, 2020

For instance, an e-commerce marketer who is a conversion rate optimization (CRO) expert, needs to have a solid grasp of copywriting, design, and analytics as they’ll exactly know what to tweak to boost the conversion rate of the e-commerce store. Conversion Rate Optimization (CRO). Marketing Automation.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

LeadSquared

AUGUST 12, 2019

The open rate is the percentage of subscribers who opened your emails. This is a vital metric in email marketing because your emails are of no use if your customers do not even open and read them. The average open rate should be between 15-20%. Click-Through Rate. Conversion Rate.

Email Marketing 52

Email Marketing Planning CAN-SPAM Click Rate 52

Hubspot

JANUARY 3, 2012

It's not that email open rate isn't important. No one can redeem your email offers if they don't open the email first, right? But with the prevalence of preview panes and the emergence of tools like Priority Inbox, the metric that gets email marketers salivating most is email click-through rate (CTR).

Click Rate 28

Click Rate CTR Urgency Marketing Mobile Marketing 28

Litmus

FEBRUARY 17, 2021

You can access metrics like open rate, click-through rate, conversions, and unsubscribe rate—giving you a clear understanding of campaign performance and what you may need to adjust. For example: Open rate: Out of the emails you sent, how many opened? Organizes and segments your audience.

Automation 89

Automation Marketing Automation Services Work Management Budget Programs 89

Martech Advisor

DECEMBER 3, 2019

Email reports and analytics dashboards help marketers make data-oriented decisions to improve email campaign performance based on factors such as open rate,click-through rate (CTR), device used to read email etc. Reports and Analytics Dashboards. Constant Contact.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Convince & Convert

APRIL 11, 2016

Knowing your email delivery rates provides insight into how well your lists are performing, revealing any differences between the number sent and the number delivered. Open rates provide insight into the effectiveness of your topic and subject lines. A CTR above 25% is a strong indicator your message is resonating.

Webinar Metrics 102

Webinar Metrics Marketing Management Tips Case Studies 102

Hubspot

MARCH 30, 2016

Not only is that a really bad experience for our subscribers, but it's also not good news for the health of our email deliverability. If you click on an email in those six months, you stay subscribed. For that full picture, we had to turn to opens and clicks (and their corresponding rates) for our blog notification emails.

CTR 28

CTR Click Rate Open Rate Deliverability 28

SendX

MAY 17, 2021

Some of the key email marketing metrics you should measure are: Your delivery rate (or bounce rate). A low delivery rate (or high bounce rate) means that many of your emails are not delivered to inboxes. Your open rate. Average open rate for the wellness/fitness industry is 25.34%.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

Marketing Insider Group

FEBRUARY 5, 2024

NotifyVisitors) Marketers utilizing buyer personas achieve 73% higher conversion rates. Worldometers) 21% of search engine users click on more than one result. Google) Over 25% of users click on the first Google search result. of all clicks. (Up Ruler Analytics) B2B Ecommerce has the lowest conversion rate at 1.8%.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

Optinmonster

FEBRUARY 16, 2023

To achieve this goal, you might track several metrics, such as open rate, click-through rate, conversion rate, and revenue generated from the email campaign. Email Open Rate Open rate is how many people actually open the email that you send to them.

Email Marketing 88

Email Marketing Clickthrough Click Rate Open Rate 88

Belkins

JANUARY 20, 2020

However, there is a difference that is very relevant to your open rate and response rate. So, let’s explore the processes behind deliverable emails and proper time management. Sometimes, your sales templates make your conversion rate skyrocket. A golden middle, Wednesday can bring you up to a 20,6% open rate.

Best Practices 40

Best Practices Work Management Ideal Customer Profiles Open Rate 40

SendX

JUNE 24, 2020

Email campaigns segmented by user interest see 74.53% higher click rates as compared to non-segmented campaigns. [38]. Open rates for transactional emails are 4-8x higher than traditional emails. [40]. Emails with personalized messages have an average open rate of 17.6%. [41].

Statistics 253

Statistics Email Marketing Open Rate Marketing Automation Services 253