article thumbnail

ReachLocal Provides Turn-Key Lead Management for Small Business

Customer Experience Matrix

Many small businesses do their marketing through CRM, email, and search advertising. Companies that provide small businesses with online directories and ratings, search engine optimization, Web sites, and paid search marketing all have client bases that dwarf the small business marketing automation industry.

article thumbnail

Plan to Measure What Matters

Navigate the Channel

The “measure what matters” phrase has been around for a long time, but as marketers we can put it into practice more today than in any decade or generation in the past. It is a classic example of an outdated marketing tactic, with pressure and confusion being pushed on a small business owner. However, this isn’t a crapshoot.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Reborn AutoPilot Aims to Simplify Multi-Channel Marketing

Customer Experience Matrix

Email and landing pages are still native to the product but the vendor has added tools to import, edit, and reuse HTML from external Web sites and email systems. There’s no phone support although users can submit questions by email during West Coast business or look in the community forums and knowledgebase.)

article thumbnail

How AI Can Totally Transform Your Business

Rev

No matter what industry you’re in here are just a few of the ways AI can transform your business. 1 You can create better ads. But with AI, you’re going to have even more knowledge: specifically, about which ads work best with each segment of your audience. Any marketer knows how important it is to know your audience.

article thumbnail

Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

If you’re like most businesses, you’re inundated with vast amounts of information generated from multiple sources. For clarity, it may also be helpful to briefly distinguish generative AI from predictive AI. Predictive AI uses patterns in historical data to forecast future outcomes or classify future events.

article thumbnail

45 Top YouTube Channels for Marketing Professionals

Zoominfo

Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts. So, even though this YouTube channel should be classified as a podcast, we’re including it on this list because we think it will introduce you to some valuable content you wouldn’t otherwise know about! Duct Tape Marketing.

Youtube 220
article thumbnail

45 Top YouTube Channels for Marketing Professionals

Zoominfo

Duct Tape Marketing Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts. So, even though this YouTube channel should be classified as a podcast, we’re including it on this list because we think it will introduce you to some valuable content you wouldn’t otherwise know about!

Youtube 100