Martech

DECEMBER 4, 2023

We don’t want to waste time trying to solve “edge cases” that nip at the periphery. But sometimes, these “edge cases” are more important than we realize, and they can expose issues flying under the radar. Edge cases occur when: Someone behaves in a way you didn’t expect. It’s not an edge case at all.

Work Management 124

Work Management Marketing Management Marketing & Strategy Marketing Strategy 124

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.

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Case Study Case Studies Work Management Studies 90

Martech

DECEMBER 12, 2023

After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.”

Work Management 129

Work Management Marketing Management Budget Programs Software 129

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. That’s where service software and automation via AI can do a ton of heavy lifting. That’s where service software and automation via AI can do a ton of heavy lifting. Below we dig into why customer service software matters and tips for choosing a tool.

Enterprise Management 86

Enterprise Management Work Management Software Service 86

Optinmonster

MARCH 7, 2024

Are you looking to find the best eCommerce personalization software for your site? To help you easily choose the right one for your eCommerce store, I tested some of the most popular personalization software for eCommerce. While testing, I examined different factors like key features and use cases. In a hurry? No worries!

Enterprise Management 62

Enterprise Management Marketing Automation Services eCommerce Marketing Management 62

Sprout Social

FEBRUARY 28, 2024

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. With the right social media technology, you can streamline manual tasks and handle all your use cases, while also uncovering customer insights that matter to your entire company.

Social Media 103

Social Media Work Management Marketing Management Media 103

Lead Forensics

APRIL 11, 2024

With the use of IP tracking software, you can shed light on your unknown website visitors. That’s a big proportion of website visitors you’re missing out on – but with software from Lead Forensics , this doesn’t have to be the case. Improve the buying cycle With IP tracking software you can identify the user’s journey.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

HG Data

JUNE 21, 2023

In this step-by-step video, Brett Castonguay, Customer Success Manager, showcases HG's best-in-class Market Intelligence and Opportunity Generator tools, demonstrating why HG Insights has been named a Leader for both Sales Intelligence and Marketing Account Intelligence by G2, the world’s largest and most trusted software marketplace.

Generation 96

Generation Marketing Management Class Trust Marketing 96

Webbiquity

MARCH 19, 2020

Automated email and channel marketing software provider AdBase , headquartered in St. Paul, Minnesota, has just launched a free service that allows people to subscribe via text message to get near-real-time updates if and when their local area has more confirmed cases of COVID-19—including number infected, deaths, and recoveries.

Service 232

Service Paid Search Agency Marketing Report Planning 232

Lead Forensics

APRIL 11, 2024

With the use of IP tracking software, you can shed light on your unknown website visitors. That’s a big proportion of website visitors you’re missing out on – but with IP tracking software from Lead Forensics , this doesn’t have to be the case. All you have to do is add a tracking code to your website and then analyze the data.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Contently

JANUARY 24, 2022

In the digital era, more and more companies are relying on data analytics software for their content analytics. Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. .

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Case Study Case Studies Studies Brand Identity 132

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

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Case Study Case Studies Studies Work Management 111

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

The Daily Egg

NOVEMBER 3, 2020

But today, mobile app development software makes it possible for people of all skill levels to build apps for a wide range of potential use cases. The post Best Mobile App Development Software appeared first on The Daily Egg. There are even mobile app development tools out there that allow you to […].

Budget Programs 131

Budget Programs Software Best Practices Organization 131

TrustRadius Marketing

OCTOBER 19, 2022

With accounting software , you can alleviate the time and effort of accountants or analysts. The excruciating part is locating and purchasing the perfect software for your business and team. What is Accounting Software? It does mean maintenance and management of the software are all your responsibility.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. In this guide, we go over some important pricing aspects for customer engagement software. We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

TrustRadius Marketing

OCTOBER 27, 2022

The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. The vendor selection process refers to when a business identifies a need and seeks out a new software vendor to reach their goals. Otherwise, you’re in for a messy divorce.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. Campaign management software will keep these stakeholders organized in preparation for the campaign. That’s important because there are a number of moving pieces to many modern marketing campaigns.

Work Management 81

Work Management Marketing Management Marketing Automation Services Budget Programs 81

DivvyHQ

JULY 13, 2023

Look no further than AI content writing software. But which one is best suited for your various content use cases? Looking to lighten your content creation load? Check out our latest article to help you navigate through the options and find the perfect fit for your team.

Software 73

Software Best Practices Content High Quality Lead 73

TrustRadius Marketing

OCTOBER 27, 2022

In our post on Customer Engagement Software for Small Businesses , we went over the main benefits you can expect from these platforms. In many cases, this means establishing and maintaining a customer loyalty program. These are key features for enterprises to look for in their customer engagement software.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Martech

DECEMBER 2, 2022

When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want and working around its shortcomings. Some of the problems above apply when you buy and customize a third-party solution, but there may be others when you try to customize off-the-shelf software.

Work Management 115

Work Management Marketing Management Budget Programs Software 115

Zoominfo

SEPTEMBER 7, 2022

But finding the best lead routing software for your business takes special consideration — your team has unique needs, and all lead routing solutions are not created equal. If that’s the case, you’ll want to understand things like your ideal conversion rate, your speed-to-lead rate, or your quarterly revenue goals.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

TrustRadius Marketing

AUGUST 21, 2022

Employee scheduling software is the cheat code for this banal game, saving you from having to play it. What Does Employee Scheduling Software Do? Employee scheduling software automates the process of creating a staffing schedule. The software then determines and optimizes a work schedule based on the constraints.

Work Management 94

Work Management Budget Programs Software POS 94

Vidyard

SEPTEMBER 23, 2021

Or maybe it’s a prosumer camera plus an expert in Adobe Premiere video editing software. The Best Options for Video Editing Software 5. The Best Options for Video Editing Software Now you have your video equipment and you’ve filmed your footage. What do you need to get started? It could be just an iPhone. Promise us.

Budget Programs 174

Budget Programs Work Management Marketing Management Software 174

chiefmartech

JULY 30, 2022

. “What is it about marketing that spawns so many software apps? ” To which software review site G2 responds in this article, “Hold my beer.” Marc Andreessen called it “software eating the world.” Software is everywhere (and, increasingly, everything is software).

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

ClickZ

OCTOBER 19, 2020

30-second summary: With all the tools and software available, it can be hard deciding on the right one for your business. It does not do you any good to have software if you do not know how to use it. Marketing automation software is going to be dependent on your organization’s needs and criteria. Humanize your company.

Marketing Automation Services 124

Marketing Automation Services Marketing Management Marketing Automation Software 124

Anyword

APRIL 18, 2024

The Customer’s Challenge: Scaling Content Without Losing Their Brand’s Soul Our customer, a leading enterprise software company, needed a responsible way to scale content quickly. “We One of the most transformational use cases has been creating web copy summaries to go with our customer videos,” they said. “It

Lead Ranking 52

Lead Ranking Software Generation Paid Search Agency 52

TrustRadius Marketing

OCTOBER 23, 2022

It’s surprisingly easy to go through the whole selection process and buy the wrong software (many reviewers have said as much). Customer relationship management ( CRM ) software solution provides small businesses and major enterprises with services to improve workflows. What are the Benefits of Using CRM Software? What is a CRM?

Enterprise Management 75

Enterprise Management Marketing Automation Services Work Management Marketing Management 75

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Hinge Marketing

OCTOBER 26, 2022

So much has changed in the professional services landscape over the past two years, including technology and software firms. At the same time, technology & software firms operate in a crowded market place with relatively low barriers to entry, and services are often viewed by buyers as commodities. About the Research.

Software 109

Software Buy Trends Case Studies 109

Contently

FEBRUARY 21, 2023

The market intelligence software Klue , for instance, automatically collects millions of data points from across the internet to understand what your audience discusses in the press, social media, product reviews, and elsewhere. NLP tools can help you easily scour content to help you understand your audience’s needs.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

The Daily Egg

APRIL 13, 2020

We broke our list down into 3 common use cases—so you can find the tool you need fast. The post 14 Best Website Visitor Tracking Software Tools (By Category) appeared first on The Daily Egg. Website visitor tracking can mean a lot of different things.

Software 145

Software Marketing Websites Tools Best Practices 145

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

TrustRadius Marketing

APRIL 6, 2022

If you want to transform your platform and workflow all at once, you might consider digital experience software. What Is Digital Experience Software? A DX software’s goal is to manipulate and change the experience provided to the consumer. . Click here to explore all Digital Experience software.

Digital Asset Management 98

Digital Asset Management Enterprise Management Marketing Automation Services Marketing Management 98

Contently

FEBRUARY 24, 2022

But as buzzwords and jargon fly around the sector, content marketing leaders may be underusing one of the most critical marketing kit tools—the case study. The case for fintech case studies. And I’m often surprised to see some industry case studies peppered with more product features than customer stories.

Case Studies 108

Case Studies Case Study Studies Peer-to-peer 108