11 inspiring case studies of digital transformation


Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology.

How to Create an Effective B2B Case Study

KoMarketing Associates

In fact, data shows that “89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a specific brand’s site.”. Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. Step 3: Format the Case Study.

Why Case Studies are a Necessity for B2B

KoMarketing Associates

This is due to a myriad of reasons, but especially the fact that more time is being spent researching purchases and conducting a detailed ROI analysis. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities.

Quantifying the Value of Lead Nurturing: A Case Study

Sales Engine

Buyers today often use the Internet to research products and vendors long before they’re prepared to make a purchase. Today, prospects anonymously use the Internet to research products and vendors before engaging with sales.

Lead Generation Companies: How to Pick a Right One

Check the case study section on their website, see if. In some cases, they may just pass you the list of contacts (unqualified ones). Put some time and effort into research before choosing one.

Making the Case for Content Marketing: Research & Statistics


Here’s a big push in the right direction–good luck making the case! To make the case clear, just look at the big changes Google has made to its algorithm: In 2012 the Panda update karate chopped low-quality content.

B2B Case Study Best Practices: Real Results & Happy Customers


History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. Within those scientific journals, a Case Study demonstrates the evidence behind the science. But wait… What is a Case Study? There is no one definition of case study research.

Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

They may even do their own research on your company, comparing it to others, so you might as well make it easy for them to find positive feedback. B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand.

Our Favorite Email Marketing Case Studies From 2018


That’s why it’s been so difficult for us to narrow down our favorite email marketing case studies of 2018. And of course, we’ll showcase our favorite email marketing case studies from 2018. Our favorite email marketing case studies from 2018.

CASE STUDY: Contact Discovery Helps Elementum Eliminate Manual Research


Case Study: How Elementum Eliminated Manual Contact Research with DealSignal. It was challenging because their target buyer can vary greatly from industry to industry and even company to company, so the team was wasting a lot of time on manual research. They tried one large, popular contact research platform, but found that either much of the contact and account data was out of date or it just didn’t have relevant contacts in Elementum’s target accounts.

How B2B Marketing is Changing in 2018

from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. increasing brand awareness—hardly surprising, as these two objectives lead in studies year-after- year. cases, marketers planned to try to improve their.

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. In this case study, Managed Maintenance Inc.

Mizuno running long tail outreach marketing case study


My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Usually, we send a third and final email, a week after that, but not in this case.

10 case studies show how web analytics prove ROI


Here are 10 case studies of companies that used insights from web analytics and drove ROI. Research helps make decisions like whether target keywords should be “golf apparel,” “golf clothing,” “golf clothes,” or “golf sportswear.”

Three Ways to Make Your Case Studies More Persuasive

B2B Marketing Directions

Customer case studies have been a staple of the B2B marketing content mix for decades. According to 2018 research by the Content Marketing Institute and MarketingProfs, 73% of B2B marketers are using case studies for content marketing purposes.

22 Case Study Questions Every Marketer Should Ask

SmartBug Media

Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey.

The Role Big Data Marketing Plays in Customer Case Studies


Business-to-business (B2B) customers love customer case studies. They love the detail these studies provide. They love the research, investigative approaches, and the ways companies position their product as the solution of choice.

6 Proven Ways to Leverage Surveys In Your B2B Marketing Case Studies

B2B PR Sense

Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? Surveys may help to liven up your case studies, and create an influential tool. The best B2B case studies know how to leverage surveys as a valuable piece of the marketing puzzle.

5 Steps to Creating Powerful Case Studies


Case studies are among the most high-impact pieces of content a B2B marketer can produce. But case studies are also a lot more labor-intensive than most other forms of written content. Here are a few useful tips to follow for creating powerful case studies: 1.

[Case Study] From Keyword Conception To Page 1 Inception: A blog's journey to page 1 of Google

Pearl Digital Marketing

Well, I decided to track one of our blogs all the way from keyword research to the point where it arrived on page 1. SEO SEO for Financial Planners Case Study

Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

New research: Empathy and solving buying problems

B2B Lead Generation

You can read part one here: New research: Boost organic growth from current customers. Brent: The idea that empathy is the core principle of the entire book The Challenger Customer , I admit, is more of a personal opinion based on all of our research. It’s business case-building.

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand


Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels. 4 Ways Case Studies Fail.

5 Inspiring Content Marketing Case Studies with Results!

Modern B2B Marketing

But good content marketing case studies with excellent results can be hard to come by. That is why in this blog, we’ll cover five extremely successful content marketing case studies including the tactics used, results measured, and why it matters to you as a marketer. .

CASE STUDY: Anonymous SaaS Company


Case Study: How DealSignal Helped a SaaS Company Improve Target Audience Coverage, Increase Conversions. Save time by eliminating manual research, wasted sales outreach. Note: The company’s management considers DealSignal such a competitive advantage that they have asked us to keep their name off the case study! The post <span class="ds_resourcetype">CASE STUDY: </span>Anonymous SaaS Company appeared first on DealSignal.

How Crew Clothing Used Relevance to Increase Conversion [Case Study]

Modern Marketing

’ Crew Clothing – A Case Study. Click here to download the complete case study, which includes a very informative and insight Q&A with Mr. Elia. If you want to strut your marketing stuff, submit your case study for the 2014 Markie Awards

Nucleus Research Case Study Highlights Powerful Capabilities of EverString and Marketo


The post Nucleus Research Case Study Highlights Powerful Capabilities of EverString and Marketo appeared first on EverString. Data-Driven Marketing Marketing marketing intelligence

Better B2B segmentation: Four steps and a case study


B2B segmentation in practice: A case study. B2B decision making B2B Marketing Magazine column B2B research techniques B2B segmentationLast week I was invited to join The Network of Aspiring Woman, Birmingham Group. I was tempted. After all, “ it’s where networking feels like a party ”. However, I declined for two reasons. I live in London. I’m a man. Clearly the Network’s execution fell short, but their strategy seems smart.

Study: What 1,400 Job Posts Teach Us About Content Marketing Hires


This hasn’t always been the case, though. Content marketing jobs can definitely pay more or less than the range, but based on our research, the graphs above offer an industry standard. Further research could be useful to suss out the numbers.

B2B content marketing research


Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). Content marketing works.

Gender in Senior Management: F1000 Diversity Creeps Up From 2016 to 2019


Read on to see our new 2019 benchmark study, where we compare data from the DiscoverOrg database over a three-year timeframe, to see whether the playing field has improved, leveled, and in some cases, gotten worse, in the era of #MeToo.

Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

This coincides with previous studies and surveys showing content marketing effectiveness continues to be an enormous struggle. In many cases, by teams heavily skilled in engineering but perhaps lacking the wherewithal knowledge of understanding marketing and customers in general.

Reaching Millennials With Social Media: A Healthcare Case Study


OhioHealth Case Study – Generating Awareness of Sexual Violence Hotline Through Social Media. The 18 to 29-year-old average age put this group squarely in the millennial bracket and, with this information, the team did audience research around relevant channel usage.

4 Case Studies Show How to Crush It With Out-of-the-Box Content Marketing

Content Marketing Institute

In this article, we highlight four out-of-the-box case studies that show how content marketing can be used to create true value. SEMrush is a leading competitive research toolkit for online marketing. This post was co-written by Shopify’s Casandra Campbell.

8 #SDSummit Case Study Sessions to Attend


From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour.