Outgrow

OCTOBER 18, 2022

We recently interviewed Eric Quanstrom for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! In case you don’t want to answer the question, you can just say pass. Saksham Sharda: And so could you give us an example of one interesting case on this point? Appreciate it.

Enterprise Management 52

Enterprise Management Marketing Budget Multi-Touch Attribution Branding 52

SmartBug Media

JUNE 17, 2020

B2B sales can be complex—relying on everyone from selection committees and IT influencers, to decision makers in the finance department and the CEO. Add hospital administration to the equation, and you have the formula for a long, drawn-out sales process. In many cases, the sales cycle for healthcare providers spans well over a year.

Inbound Marketing 94

Inbound Marketing B2B Marketing Planning Advertising Agencies 94

Valasys

JANUARY 17, 2020

Marketers adjust their messaging as B2B customers progress through the sales cycle. Publishing case studies help you emerge as Subject-Matter-Experts (SMEs) in your niche. Case studies can also be written specifically to reflect on brand advocacy & positive word-of-mouths of the existing customers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Varicent

MAY 17, 2018

There are definitely use cases for collaborating with influencers who fall into the generalist category and can talk about a wide variety of topics. Now, clients want them to download a white paper, sign up for a trial, or participate in a survey. Favorite blog or a favorite podcast: I'm a big fan of RazorSocial, Ian Cleary's blog.

Lead Generation 75

Lead Generation Generation Lead Scoring Lead Ranking 75

Metadata

SEPTEMBER 1, 2022

Paid media includes things like pay-per-click ads, paid ads on social media, or ad space that you pay for in videos, podcasts, and other recorded mediums. During this phase, customers browse your case studies and white papers looking for specific benefits. Note: The length of your sales cycle will affect your qualification rate.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

Content Marketing Institute

NOVEMBER 12, 2018

As a content marketer, you can obtain the agenda of sales onboarding and the curriculum of continuous training from your sales team. In some cases, you may be surprised that you and the training team use the same subject matter experts from the business units or product marketing teams to create similar content. Case studies.

Lead Ranking 92

Lead Ranking Lead Scoring Work Management Content Marketing 92

Marketing Insider Group

AUGUST 3, 2015

Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ). Or in the case of media relations, an editor had to be pitched (or begged) to gain exposure. Video and podcast lengths can be as long as necessary. pricing, testimonials, case studies, etc.).

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

Webbiquity

SEPTEMBER 7, 2010

Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. Offer other valuable information (case study, new blog post etc.). Day 30: Prospect calls up sales (qualified lead!).

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

The ABM Agency

FEBRUARY 19, 2023

For example, if some accounts are further along in the sales cycle than others then they may require different types of content or communication channels compared to those who are just starting out on their journey with you.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

For example, if some accounts are further along in the sales cycle than others then they may require different types of content or communication channels compared to those who are just starting out on their journey with you.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

accelerate agency

APRIL 12, 2023

Because of this, sales cycles tend to be longer in the SaaS sector than in many others, making some traditional marketing methods less well suited. In that case, finding the right channels to communicate on and engage with your narrow target market can bring difficulties of its own. It’s about interactions with your brand.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Heinz Marketing

MARCH 9, 2020

We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! For those of you listening on the podcast. You mentioned podcasts.

Sales Management 84

Sales Management Top of Funnel Work Management Marketing Management 84

Industrial Marketing Today

SEPTEMBER 3, 2010

How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. This white paper aims to change that perception of them.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Heinz Marketing

JULY 27, 2020

We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! So your profile, your content, whatever it is, video, articles, white papers, the whole thing.

Sales Management 101

Sales Management Top of Funnel Account Based Marketing ABM 101

Heinz Marketing

FEBRUARY 24, 2020

We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you’re joining us on the podcast, thank you so much for joining us again.

Top of Funnel 60

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 60

Outgrow

FEBRUARY 5, 2024

We recently interviewed Vitor Asseituno for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! In case you don’t want to answer the question, you can just say pass. There are long sale cycles. Welcome to the Marketer Of The Month blog! Vitor Asseituno: Great to be here.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Planning 52

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. This white paper aims to change that perception of them.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The ROI Guy

JUNE 16, 2010

Studies indicate that 9 out of 10 buyers consumed and relied on content on their way to purchase decision: especially white papers, eBooks, webinars, interactive analysis tools, podcasts, and video clips. Analyst case studies and validation, and peer social network recommendations are key to early engagement success.

B2B Sales 40

B2B Sales Peer-to-peer B2B Marketing Cold Calling 40

Heinz Marketing

MAY 11, 2020

We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! For those of you listening to us on the podcast, thank you so much for subscribing.

Top of Funnel 80

Top of Funnel Lead Ranking Marketing Qualified Leads Work Management 80

ClearVoice

DECEMBER 18, 2023

You can create white paper content tailored to the needs of your target e-commerce accounts. The white paper can include e-commerce automation use cases and success stories that mirror your audience’s pain points and the outcomes they’re looking for in a martech solution. Let’s say you provide a marketing automation platform.

Account Based Marketing 98

Account Based Marketing ABM Marketing AI Top of Funnel 98

Tiecas

MAY 1, 2024

Example: A state of the industry report on manufacturing automation trends) Data-Driven White Papers: Deep dives into specific pain points, offering analysis backed by data. (Ex: Ex: A webinar panel on predictive maintenance for earthmoving machines) Case Studies: Demonstrate the success of your solutions with real-world client examples.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Advertising Agencies 52

The ROI Guy

SEPTEMBER 3, 2010

Studies indicate that 9 out of 10 buyers consumed and relied on content on their way to a purchase decision: especially white papers, eBooks, webinars, interactive analysis tools, podcasts, and video clips. Analyst case studies and validation, and peer social network recommendations are key to early engagement success.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Heinz Marketing

JUNE 24, 2019

We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you’re joining us from the podcast, thanks so much for joining us. Matt: Yeah.

Top of Funnel 62

Top of Funnel Demand Generation Agencies Paid Search Agency Demand 62

Online Marketing Institute

NOVEMBER 10, 2010

Lack of content Having an abundance of e-books, white papers, webinars, podcasts, video, etc. Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you. blog comments powered by Disqus How-To Samples Case Studies Blog Archives Sign Up!

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

B2B Digital Marketer

OCTOBER 13, 2020

In this episode of the B2B Digital Marketer Podcast, Joey Knecht , CEO of Proteus, shares that B2B digital marketing is about building relationships and trust with your customers. Today as CEO of midwest-based Proteus, Knecht’s focus is on leveraging technology to empower and engage buyers in complex B2B sales cycles.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

B2B Digital Marketer

SEPTEMBER 8, 2020

In this episode of the B2B Digital Marketer Podcast, A. 08:03 – The importance of sales being in tune with marketing. 18:29 – Why white papers are overrated. Sales may own the bottom of the funnel, but it’s still just one funnel. But is it really that easy? Timestamps/Outline. 00:36 – Intro.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . Sales pipeline value. Average sales cycle length. Use blog posts, press releases, case studies, eBooks, white papers, infographics, videos, emails, and various other types of content to attract and retain customers. Webinars and Podcasts.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Seismic

MAY 11, 2022

White Papers. This type of sales collateral for sales enablement empowers reps to dive deep and address specific business challenges. Case Studies. Case studies are valuable assets that demonstrate how other organizations achieved success using your product. Sales Playbooks. Internal Success Videos.

Top of Funnel 52

Top of Funnel Examples Case Studies Case Study 52

B2B Digital Marketer

OCTOBER 19, 2020

In this episode of the B2B Digital Marketer Podcast, Raza Imam shares how you can publish your own book using content that you may have already published! Podcast Timestamps/Outline. I do it because I have to, I would prefer to podcast. 00:36 – Introduction. 02:56 – How writing a book helps in B2B digital marketing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Golden Spiral

OCTOBER 1, 2021

Three Reasons Sales Cycles are So Long. Marketing influences buyers deeper and deeper into the funnel before the sales team becomes a factor. blog post, podcast episode, webinar, infographic, case study, white paper, guide, etc.). Produce a 60-second TikTok video for each main point in a podcast.

Top of Funnel 118

Top of Funnel Work Management Marketing Management Content 118

Golden Spiral

OCTOBER 1, 2021

Three Reasons Sales Cycles are So Long. Marketing influences buyers deeper and deeper into the funnel before the sales team becomes a factor. blog post, podcast episode, webinar, infographic, case study, white paper, guide, etc.). Produce a 60-second TikTok video for each main point in a podcast.

Top of Funnel 109

Top of Funnel Work Management Marketing Management Content 109

Rev

OCTOBER 4, 2023

Content such as white papers, thought leadership social media posts and case studies may be more effective at guiding potential buyers through your demand generation funnel. According to a 2021 study, 62% of B2B decision makers relied on content like case studies and webinars when making purchase decisions.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

accelerate agency

AUGUST 4, 2021

Efficient and effective lead generation, as well as boosting your sales team’s morale and driving sustained revenue growth, can also provide your sales cycle with a timely boost. You will, however, have to offer them something for their trouble—so think white papers, webinars, ebooks, case studies, and so on.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

The Point

AUGUST 25, 2022

Two reasons, I suggest: One, Webinars require less work and fewer creative cycles, on balance, compared to, say: an ebook or a white paper. Why then do live Webinars continue to be such a staple of the B2B demand generation mix? In their most basic form, Webinars are a 20-slide PowerPoint deck and a demo. Or don’t attend live Webinars.

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

Full Circle Insights

FEBRUARY 28, 2021

White Papers. Case Studies. Velocity & Shortening Your Sales Cycle. Building a Solid Case for Attribution to the CMO. AppDynamics Case Study. DiscoverOrg Case Study. Fuze Case Study. Highspot Case Study. Hired Case Study. Jobvite Case Study. Vidyard Case Study.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Scoop.it

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. You can create video tutorials, ebooks, podcasts, or long-form blog posts, depending on your target audience. As per statistics , 65% of companies succeed at their content marketing tactics because of extensive audits. What is B2B Content Marketing?

Work Management 103

Work Management B2B Marketing Practices Content Marketing 103

B2B Digital Marketer

SEPTEMBER 15, 2020

If you want to improve your digital marketing efforts then take a listen to this episode of the B2B Digital Marketer Podcast , as Joe Apfelbaum shares strategies and tactics in helping you develop a long-term relationship with your B2B customers. Jim Rembach ( 00:21 ): Podcasts. Joe is the producer of GrowTime.tv Thanks for joining us.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52