Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. There may be cases where a customer’s content is great but the image quality is not. Uncertainty. Social proof: Boosts Conversions.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Terminus

NOVEMBER 14, 2023

Be prepared to share both a best-case and worst-case model, tied back to the revenue implications, to establish a basis for your request. Research how similar businesses saw impact and when bringing in a new vendor or software solution request case studies to help gauge performance metrics and when you can expect to see ROI.

CMO 29

CMO Budget Programs Marketing Budget Allocation 29

Martech

JANUARY 22, 2024

We’ve seen chats ranging from simple queries on how to buy marketing technology to folks asking for help evaluating vendors, creating marketing strategies and email copy — and so much more. When we initially went live in May of 2023, we weren’t sure if you’d get much value out of the first and only chatbot trained on MarTech.org.

Work Management 112

Work Management Generation Marketing Management CMO 112

Martech

SEPTEMBER 14, 2023

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.” to 2.9%) than the previous year, according to a Duke CMO survey.

Marketing Analytics Tools 132

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 132

Martech

NOVEMBER 9, 2023

But that may not be the case. As a vendor, many of us have seen our clients’ marketing budgets slashed in 2023. For established vendors, servicing debt is getting very expensive. Watch for that to also have an impact on vendor financial viability in 2024. The glory days of “build it and they will come” may be over.

Marketing Management 117

Marketing Management Marketing Budget Budget Programs Vendors 117

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. A: That was a fun case study.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

ClickZ

DECEMBER 10, 2019

It is essential for technology vendors to work closely with an organization during the first couple of months of implementation. Scollans encourages her clients to evaluate large platforms as well as best in breed vendors that have open API tools which can facilitate integration. Advice to martech vendors.

Work Management 83

Work Management Press Marketing Management CMO 83

Seismic

APRIL 11, 2019

The struggles behind how to attribute credit to marketing , high rates of turnover in the position, and difficulty creating proper expectations lead to the belief that being a CMO is a shaky ground to stand on. When I joined Seismic, I had never been the CMO before. Here is why: Getting your hands dirty.

CMO 61

CMO Peer-to-peer Enterprise Management Work Management 61

Martech

SEPTEMBER 14, 2022

B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. ” In some cases, said Malko, buyers can get better information about products from third-party sellers. Detailed findings.

Vendors 98

Vendors Peer-to-peer Buy Paid Search Agency 98

B2B Marketing Traction

SEPTEMBER 21, 2012

What can an Outsource Chief Marketing Officer (CMO) do for your startup? Your Outsource CMO can research demographics, psychographics and market opportunities by conducting interviews and surveys and by researching existing industry statistics and studies. Validate your product or service concept through research and analysis.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

Smashmouth Marketing

NOVEMBER 20, 2013

The benefits of being here are endless: Technology - Aisles and aisles of vendors selling everything from big data (impressed by Tableau ), to sales productivity tools such as InsideSales.com , which Green Leads just implemented. Vendors - Odds are that if your marketing vendors are here. Learn - Study new marketing techniques.

CMO 100

CMO Lead Gen Vendors Conference 100

KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. Customer Case Studies and Testimonials. Comprehensive Company Information.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Martech

DECEMBER 23, 2022

Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? New sellers climb aboard, hoping to capitalize on the vendor’s latest model and make bank. What’s a CMO to do?

Enterprise Management 122

Enterprise Management Work Management Marketing Management Industry CMS 122

ANNUITAS

DECEMBER 22, 2011

When he concluded his assessment, I asked, “What does your CMO (his boss) think of all of this?” Unfortunately, this sentiment isn’t limited to this isolated lunch conversation, but one that highlights the lack of effectiveness in many CMO offices today. The need for CMOs to step-up has never been greater than right now.

CMO 100

CMO Peer-to-peer Vendors Gartner 100

ClickZ

SEPTEMBER 16, 2020

Non-existent or deficient business case. Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit. Since then, as a CMO and a consultant , I have led numerous martech projects where this framework, and the associated methodologies and guidance, have been core to my approach.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Martech

NOVEMBER 22, 2022

Department of Defense (DoD) to evaluate its vendors’ ability to deliver on software development projects effectively. More recently, martech vendors (and consulting firms) have embraced and invented various self-serving maturity models to help them sell more software and services. It’s the hole, not the drill.

Work Management 122

Work Management Marketing Management Planning Vendors 122

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . Why is it such a problem?

Work Management 117

Work Management Marketing Management Marketing Budget Budget Programs 117

Martech

FEBRUARY 19, 2022

Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms. The answers will help your organization choose a vendor that can help you meet your goals. Click here to download! Who will use the platform?

Enterprise Management 106

Enterprise Management Work Management Marketing Management Analytics 106

chiefmartech

AUGUST 16, 2023

If you’re a martech vendor who isn’t prioritizing good integrations as a first-class feature, you’re ignoring the big, booming voice in the sky at your peril. One related data point from Gartner’s latest CMO Spend and Strategy Survey reports that the majority of CMOs are under pressure to cut martech spend.

Budget Programs 84

Budget Programs Work Management Marketing Management Paid Search Agency 84

Martech

AUGUST 19, 2022

Technical debt in the case of marketing technology is similar to that of software development projects. Inadequate vendor/product due diligence. The CMO and CTO didn’t have much in common a decade ago. Some 25% of marketing budgets are spent on marketing technology, according to the 2022 Gartner CMO Spend Survey.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Marketing Budget 115

Martech

FEBRUARY 2, 2024

” “What do I need to consider when choosing a vendor for marketing technology solutions?” There were also requests for more capabilities, to make the bot faster, and for additional use cases. Prompts: “What are the essential steps to implement a new marketing technology?”

Marketing AI 112

Marketing AI Marketing Management Marketing Automation Services Planning 112

Martech

FEBRUARY 25, 2022

The list of questions below should help you and your team to get started: Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. Click here to download! How much training will we need? How will we define success?

Digital Asset Management 119

Digital Asset Management Enterprise Management Work Management Marketing Management 119

Martech

AUGUST 10, 2021

As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before. One of our contributors filed a story this week containing one brief reference to a vendor with an unusual name. Marketers know that in many cases digital transformation has shortened the buy cycle.

Work Management 112

Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 112

PathFactory

MAY 24, 2023

PathFactory fills a clear gap in your martech stack” The entire Marketing team including the content team, the demand team, and marketing leaders (VP & CMO) will all benefit from the customized buying journey, intelligence data, and organization of content that PathFactory can provide.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Top of Funnel Buyer's Journey 52

ViewPoint

OCTOBER 21, 2017

Finally, vendors simply get away with selling sub-optimal lists. They get away with it because in many cases the buyers of the list, which was used to send emails or direct mail, have no idea what percentage of the list got delivered. It was a relatively expensive list and the vendor guaranteed 100% deliverability. Not a clue!

Marketing Automation Services 149

Marketing Automation Services Validation Broadcasting Deliverability 149

ClickZ

AUGUST 12, 2019

Customer experience gets hyped at conferences, in board rooms, and by snazzy experience cloud vendors selling “omnichannel, full-funnel, personalized, AI-driven, etc. To learn more about the point of view of customer experience from the contact center, we talked with Rebecca Martin , CMO at Calabrio. experiences. .

Enterprise Management 45

Enterprise Management CMO Contacts Marketing Automation Services 45

6sense

AUGUST 3, 2016

Last week, 6sense VP of Product Amar Doshi hosted Business Online Director of Analytics Eric Ramos for a webinar, The 5 Priorities of the Data-Driven CMO , that reviewed this well known but not always well-explored topic. Sales teams record and track scores of data points in CRM tools.

CMO 48

CMO Enterprise Management Lead Ranking Work Management 48

Martech

JULY 30, 2021

In some cases, the partnership refers to a glorified customer-client relationship. This is according to Acquia CMO Lynne Capozzi, some of whose thoughts are below. Think of your website as a 24/7/365 lead generation engine,” said Lynne Capozzi, CMO of digital experience powerhouse Acquia. “It There’s more on the line.

Advertising Agencies 112

Advertising Agencies Work Management Paid Search Agency Marketing Management 112

The Customer

JANUARY 22, 2024

And in between are myriad “off campus” activations and panel discussions created by vendors to trade associations. Pfizer CMO Drew Panayiotou speaking to offsite audience at Brand Innovators Fusing Tech Innovation and Marketing Insights Continuing from what David tee’d up, Jeff pointed out that “CES is a microcosm of the global economy.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

Velocity Partners

APRIL 9, 2024

You can see it in falling CMO tenure. They’re hemorrhaging money in a street fight with other vendors. In this case, the work is talking to prospects before they’re actively in the buying stage. You can see the results of this in the growing lack of trust between sales and marketing teams.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

ClickZ

JANUARY 29, 2020

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. We had a chance to sit down with Lynne and spoke about her career journey, the changing role of the CMO, and her predictions for the martech industry in 2020.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

PathFactory

JUNE 13, 2023

George also declared that B2B CMOs should lead the charge on generative AI. Content AI success will require a holistic approach that focuses on aligning and combining your use of content AI, automation and analytics (what we call “content intelligence”) to prioritized use cases that create measurable business impact.

Forrester 52

Forrester B2B Thought Leadership B2B CMO 52

ViewPoint

MARCH 29, 2017

Finally, vendors simply get away with selling sub-optimal lists. They get away with it because in many cases the buyers of the list, which was used to send emails or direct mail, have no idea what percentage of the list got delivered. It was a relatively expensive list and the vendor guaranteed 100% deliverability. Not a clue!

Marketing Automation Services 120

Marketing Automation Services Validation Broadcasting Deliverability 120

Content4Demand

SEPTEMBER 24, 2021

J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective. As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs. We treat intent very differently in our clients beyond content use cases.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Martech

JULY 29, 2022

There is a running joke that companies are migrated from just-in-time to just-in-case,” Hart said. That can still leave vendors waiting for the goods to arrive while staring at empty shelves. Or they can go big on just-in-case, but “retailers may have swung the pendulum too far,” Garfield said. Sometimes factories closed.

Work Management 107

Work Management Marketing Management Merchandising Peer-to-peer 107

Martech

MARCH 14, 2022

A solid, compelling business case complete with potential ROI has not been articulated. You’ll elicit and document use cases for each role, including desired outcomes and dependencies. In many cases, martech vendors will provide this service or introduce you to a partner.

Work Management 129

Work Management Marketing Management Paid Search Agency Planning 129

Martech

OCTOBER 5, 2022

“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Twitter wall at Opticon. Organizational transformation.

Digital Asset Management 109

Digital Asset Management Enterprise Management CMS Development Work Management 109