Webbiquity

MARCH 31, 2022

For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. People won’t buy what they don’t understand.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. Crafting a successful B2B GTM strategy is easier said than done, but with the right framework, it becomes achievable.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing & Strategy Marketing Strategy 71

Zoominfo

OCTOBER 21, 2018

At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). Webinars: Regularly hold and record webinars for your customers and prospects.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing & Strategy Marketing Strategy 157

Heinz Marketing

JUNE 20, 2023

The strategies that were effective yesterday may no longer yield results. 4 Customer-Led Strategies for Success Here are a few customer-led growth strategies you can try in your organization to build loyalty, drive sales, and navigate choppy waters: 1. This may include blog posts, whitepapers, case studies, webinars, etc.

Webinar Metrics 107

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 107

Tiecas

APRIL 23, 2024

To adapt, manufacturers must embrace inbound marketing as a core strategy. Here’s why inbound industrial content marketing aligns so well with modern buyer behavior: Meets buyers where they are: Inbound content marketing positions you as a valuable resource in the very places where buyers are already searching for solutions.

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Tiecas

FEBRUARY 5, 2024

Here are some of the biggest hurdles we encounter and how industrial marketing can assist us in achieving our goals: Limited Resources : One of the most significant challenges for small to mid-sized manufacturing companies is limited resources, including budget, manpower, and time.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Rev

JULY 8, 2019

Within this over-saturated world of potential teachers, appears the elusive learning-based ninja – the Webinar. It exists like a B2B Case Study , to prove credibility, engage your audience and teach a valuable lesson. I invite you to B2B Webinar Best Practices. What is a Webinar?

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Trade Shows: Investing sponsorship of industry events or even producing an event using internal resources.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Hubspot

APRIL 13, 2021

Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space. While not as flashy as their live counterparts, evergreen webinars have proven to be the tortoise to live webinar’s hare: slow and steady sees the highest ROI.

Work Management 98

Work Management Webinar Metrics Marketing Management Software 98

FunnelEnvy

MARCH 18, 2024

In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. Then, you can personalize the experience by providing relevant content and resources at every touchpoint. They may be checking out blog posts, white papers, and webinars.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

FMG Suite

MARCH 1, 2024

That’s why I’ve come up with five of my favorite lead-generation strategies to help you discover new or unexpected ways to attract ideal clients. You might think that it’s your services and resources, but one of the most viewed pages on these sites is actually the “About” page. You’ll also likely get new webinar ideas that way.

Lead Generation 52

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52

The Point

APRIL 22, 2020

A well-written abstract can make any content asset sound good, but whether the person who downloads that asset ultimately engages with sales has more to do with how much the content delivers genuine information of value, information that positions your brand as a trusted resource. You can always swap out content if needed.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Marketing Insider Group

JANUARY 27, 2020

A content strategy? That’s the power of a robust content strategy. Build your new content marketing strategy one month at a time so you’re not overwhelmed. Review your content strategy regularly to make sure you’re reaching the right audience with the right message. May: Publish a Case Study or Two.

Startups 334

Startups Marketing & Strategy Marketing Strategy Content Marketing 334

Scoop.it

FEBRUARY 22, 2024

This post will explore seven content marketing tips and examples for HR audiences and leaders. Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Content Standard

JULY 11, 2019

Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. So it’s easy to see why the Content Marketing Institute (CMI) calls webinars one of the top five types of content that can draw people to your brand. The reaction it generated was huge.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

The Point

JULY 27, 2021

Do you have competitive insights or case studies for this account? Having case studies in place that prove success at other companies in the space is a huge advantage. Will I have adequate collaborative team resources and motivation to pursue this account?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Trade Shows : Investing sponsorship of industry events or even producing an event using internal resources.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Heinz Marketing

APRIL 30, 2024

Understanding the Technical Persona To craft effective marketing strategies, you must grasp the essence of the technical persona. Addressing this challenge requires investing in top-tier technical content that educates and informs without overwhelming the audience.

Account Based Marketing 82

Account Based Marketing B2B Marketing B2B ABM 82

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. Content produced and distributed by your business’s marketing team and partners should be available on any channel where your customers are conducting research.

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

ATAK Interactive

JULY 21, 2020

Marketing provides resources and collateral that, in turn, empower the sales team as they interact with potential buyers. Your marketers no longer need to waste time and resources developing content that will not resonate with customers. So why do B2B companies need a sales enablement strategy? Case Studies.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

SEPTEMBER 16, 2020

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. There are a number of tactics you can implement, but the two we’ll focus on here are webinar production and video marketing. Webinar Production. Determine the best day and time to hold your webinar. EST webinar.

Trade Show 105

Trade Show Webinar Metrics Planning Co-Registration 105

Sharpspring

JANUARY 17, 2019

Webinar marketing is a key inbound tactic for many businesses. The amount of time, resources, and money you spend in creating a webinar can have a big impact on its success. But hosting a great webinar is only the first step. Read on for 7 ways to get the most out of webinars for lead nurturing.

Webinar Metrics 45

Webinar Metrics Lead Ranking Lead Scoring Ideal Customer Profiles 45

ClearVoice

OCTOBER 26, 2022

Creating high-quality content is only the first step in creating a powerful demand generation strategy. Regardless of how good your content is, it’s only effective if it reaches your target audience. Business-to-business (B2B) demand generation is a critical part of any successful content marketing strategy.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

ATAK Interactive

JULY 21, 2020

Marketing provides resources and collateral that, in turn, empower the sales team as they interact with potential buyers. Your marketers no longer need to waste time and resources developing content that will not resonate with customers. So why do B2B companies need a sales enablement strategy? Case Studies .

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Hinge Marketing

MARCH 30, 2022

After Implementing a B2B Content Marketing Strategy. You’ve established a B2B content marketing strategy. And you’re growing your email list by offering longer-form premium content behind a simple registration form in your blog posts and on your website. Congratulations! So where’s the disconnect? Be Patient.

Contact Marketing 83

Contact Marketing Contacts Top of Funnel B2B Marketing 83

DealSignal

FEBRUARY 23, 2023

In fact, according to the Data & Marketing Association , email marketing B2B lead generation has an average ROI of $42 for every $1 spent. 10 Email Marketing B2B Lead Generation Strategies In this blog post, we will share 10 strategies to help you use email marketing to generate high-quality B2B leads.

Lead Generation 98

Lead Generation Email Marketing Lead Ranking Lead Scoring 98

ClearVoice

DECEMBER 18, 2023

Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers. Sharing relevant data points and case studies. It is the polar opposite of running generic, one-size-fits-all marketing campaigns.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Moz

FEBRUARY 10, 2020

Throughout our journey of research, testing, failure, and success, we found some interesting pieces of information that we wanted to share with the community. It was Britney Muller’s webinar on Feature Snippet Essentials and the release of the featured snippets cheat sheet that inspired me to capture what we've learned. No, no, no.

Case Study 67

Case Study Case Studies Features Studies 67

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. Today content marketing has become an essential instrument for b2b companies to communicate with their audience and gain exposure in this extra-competitive environment.

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

FunnelEnvy

DECEMBER 26, 2023

The overall goal is to understand your audience, tailor your digital marketing experiences to their needs, and continually adjust your strategies based on data-driven insights. Audience, First and Always The success of any lead generation strategy hinges on a deep understanding of the audience.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Rev

MARCH 8, 2023

So, if you want to ensure that your B2B company is profitable, it’s essential to have a strong revenue generation strategy that empowers each department to contribute to the bottom line. This process can involve various activities such as identifying market segments, setting pricing strategies and converting leads to customers.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78