FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. Craft Targeted Messaging Imagine sending generic email marketing blasts that land flat with your audience.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. Like a rising tide, when CRO goes up, it can influence other metrics and lead to higher revenue per visitor and more customers. Helping simplify the overwhelm is where Funnel Envy can help. Webinars can nudge prospects into decision mode, too.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns. Sharing relevant data points and case studies.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. The challenge, though, is sifting through all the amazing resources out there to find the ones that will make the biggest impact. We Asked 10 Marketing Experts.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.).

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Hinge Marketing

MARCH 30, 2022

After Implementing a B2B Content Marketing Strategy. You’ve established a B2B content marketing strategy. And you’re growing your email list by offering longer-form premium content behind a simple registration form in your blog posts and on your website. Congratulations! So where’s the disconnect?

Contact Marketing 83

Contact Marketing Contacts Top of Funnel B2B Marketing 83

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.)

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Optinmonster

NOVEMBER 1, 2023

In the world digital marketing, every touchpoint with your audience matters. ” It’s not just a digital nod of appreciation; it’s a golden opportunity to enhance user experience and solidify customer loyalty. Here’s a thank you page example where Salesforce included extra resources to explore.

Examples 71

Examples Webinar Metrics Marketing & Strategy Landing Pages 71

Goodish Agency

MARCH 10, 2021

On February 25th, 2021 new hosted our very first Goodish Show on optimizing your digital marketing strategy in 2021 where we addressed the market adaptation to the word-wide pandemic in 2020, addressed pressing digital marketing topics of today, and provided some of our biggest tips for growing your brand in 2021.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

FunnelEnvy

NOVEMBER 27, 2023

For digital marketing, integrating customer journey and intent into landing page design is essential for its success. In this instance, the landing page may look like a traditional sales page, hosting the entire funnel content from awareness to consideration to a “buy now” button. Lead magnets.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Parse.ly

DECEMBER 13, 2021

The massive shift to digital-first and digital-only interactions gained serious momentum when lockdowns were put into effect last year and only accelerated as we moved through 2021. Companies successfully accelerating digital transformation are the ones who’ve invested in creating content—and use it to drive their business forward.

Top of Funnel 52

Top of Funnel Marketing Budget Digital Marketing Funnels Case Studies 52

New North

AUGUST 29, 2023

If you’re a B2B marketer, you’re responsible for generating leads. The future of lead generation lies in embracing customer-centric methods and harnessing the power of modern approaches like content marketing, social media, and account-based marketing. Prospects aren’t picking up the phone.

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

NetLine

APRIL 23, 2024

Here’s how it is done: Identify actively researching prospects: When prospects are actively researching a product or service, they leave a trail of digital footprints. Buyer-intent data captures these footprints (signals) and provides insight into the research buyers are doing and what their interests are.

Intent Data 59

Intent Data Top of Funnel Intent Outreach 59

Rev

FEBRUARY 8, 2023

That’s where marketing qualified leads, or MQLs, come into play. This blog post covers all you need to know about MQLs—from definitions to strategies for converting leads into paying customers. You’ll also learn how MQLs compare to sales qualified leads, (SQLs) and how they work together in the sales funnel.

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 78

Scoop.it

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Consider hosting free webinars. Offer downloadable digital content.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

DealSignal

DECEMBER 28, 2021

What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. Demand Generation Strategy and Tactics. Demand gen strategies.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Research/Survey Reports . Premium Content Defined.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

LeadSquared

NOVEMBER 4, 2020

While digital has become a new reality, B2C (Business-to-Customer) and B2B (Business-to-Business) have suddenly evolved into B2P (Business-to-People) – addressing the fact that the prospect on the other end is a human. In this article, we will discuss the best enterprise marketing strategies to help you find more leads and close more deals.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Case studies. Training webinars.

Sales Management 75

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 75

Only B2B

DECEMBER 1, 2021

Are your leads ready for market? The age-old conflict between sales and marketing appears to always come down to one thing: leads. While marketing teams have historically been judged on the amount of demand they drive, sales teams are frequently seeking for more quality prospects to sell to. Lead Scoring And MQLs.

Lead Ranking 127

Lead Ranking Cost per Acquisition Marketing Qualified Leads Sales Qualified Leads 127

ClearVoice

JULY 17, 2023

With the right approach, content marketing can transform fledgling startups into powerhouses of influence and success. Here’s a primer on how content marketing is an essential part of fintech growth and how to do it right. One of the best ways to do all this is through carefully planned and strategic content marketing.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. 2017 - Sept. Organic Growth Highlights. January 2017–June 2018.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Madison Logic

AUGUST 31, 2023

Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision. Enter multi-channel account-based marketing (ABM). Which Channels to Include in Your ABM Strategy?

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

SalesIntel

JULY 12, 2021

If you operate a B2B company, chances are you’re constantly looking for sure-fire strategies to rapidly grow. Once you understand how to accelerate your growth, you’ll have a competitive advantage in the market. Although all departments contribute to the growth of your B2B company, sales and marketing lead the charge.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Parse.ly

JULY 21, 2022

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content can come in many formats, such as blog posts , videos, and webinars.]. Businesses that invest in content marketing reap the benefits. Zendesk’s annual reports.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Vision6

DECEMBER 17, 2023

Research shows that 91% of marketers say that lead generation is their most important goal. High quality leads can not only boost conversion rates and customer loyalty but also significantly reduce marketing costs. Marketing Qualified Lead (MQL) First up, we have Marketing Qualified Leads (MQLs).

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Walker Sands

JULY 15, 2020

In the second installment of our two-part blog series derived from conversations at our Marketing Masters: 3 Essential Pillars of Communication for Achieving 2020 Marketing Goals online event, we’ll discuss effective external communication strategies for connecting with customers and prospects. Read part one here.).

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Top of Funnel Digital Marketing Funnels 52

Optinmonster

JANUARY 19, 2023

You may consider offering online courses, webinars, individual or group coaching, gated blog posts , downloads, podcasts and more in your membership. More interactive content like webinars and coaching might be better off as live events, while evergreen digital products like courses and downloads can be on-demand.

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

Optinmonster

FEBRUARY 17, 2021

But, there are tons of SaaS lead generation ideas out there, making it difficult to find the best strategies for your SaaS business. And every SaaS business knows that it needs a lead generation strategy for growth. This is where a solid SaaS lead generation strategy comes in. Want to see it in action for yourself?

Paid Content 84

Paid Content Lead Ranking Lead Scoring Leads 84