Zoominfo

MAY 5, 2020

In response, companies have adopted technologies that remove in-person interactions and encourage a more distributed workforce. Sure, the number of new cases will decline, healthcare will be better equipped to deal with the infected, and a vaccine or treatment will eventually be found. Document Signing.

Tools 179

Tools Work Management Marketing Management Paper 179

Seismic

MARCH 5, 2024

From content creation to distribution, we collaborate with customers on how to leverage Seismic to enhance their production workflows, reduce time to market, and maintain compliance. We assist in setting up content, data, and necessary processes to execute best-in-class enablement, from commentaries to case studies.

Automation 105

Automation Personalization Allocation Marketing Management 105

KoMarketing Associates

NOVEMBER 7, 2019

To learn why this is the case and gain further insight into results in the report, we spoke to Lisa Murton Beets of the Content Marketing Institute. ” Why do you think this is the case? Are they doing a more efficient job distributing content?”. Why do you think this is the case?

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Act-On

OCTOBER 11, 2023

And clearly documenting these roles can also help identify opportunities for sharing resources between teams. Growth Marketing Growth Marketing handles “how you sell” — they develop and execute the programs and campaigns that move prospects along their buying journey.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

ClearVoice

MAY 10, 2024

A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%. And more than half also struggle to effectively distribute the content they do create. Transform Workplace Dynamics with Strategic Internal Communication Content in HR? Absolutely.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Content Standard

DECEMBER 6, 2023

We’ll be using a recent study from the Healthcare Financial Management Association (HFMA)—but don’t tune out because you’re not in the finance space. We’ll explore ways to use the study as a guide to create a more precise and effective content strategy.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

Zoominfo

MAY 5, 2020

In response, companies have adopted technologies that remove in-person interactions and encourage a more distributed workforce. Sure, the number of new cases will decline, healthcare will be better equipped to deal with the infected, and a vaccine or treatment will eventually be found.

Tools 130

Tools Paper Distribution Sample 130

Heinz Marketing

APRIL 29, 2021

Developing content to distribute internally to train and support the knowledge base within the sales (and customer success) team helps keep everyone aligned on your company’s unique value proposition and messaging. These can include executive summaries, technical sheets, case studies, and more. . It shouldn’t be.

Top of Funnel 136

Top of Funnel Account Based Marketing ABM Practices 136

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

SmarkLabs

JUNE 13, 2022

Once you document your client profiles and personas, your contact database should be segmented in order to send relevant, targeted messages that resonate with your target buyer personas. This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. Distribution. Distribution.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Contently

MAY 8, 2019

Audience, in this case, usually refers to the outside world—the group of people who read, watch, and listen to your content. Marketing builds awareness (Watson even blogs in the BBC reboot) and gathers intel, then sales takes over to close the case. At Contently, we talk about the audience a lot.

Work Management 167

Work Management Marketing Management Content Marketing Paid Search Agency 167

Martech

MARCH 14, 2023

While caution is warranted in mistaking its answers for actual field research, it can: Clearly refine the design of surveys and focus studies by providing a baseline for testing hypotheses and methodologies. Market research ChatGPT is skilled at emulating customer personas in hypothetical interviews.

Marketing AI 126

Marketing AI Enterprise Management Paid Search Agency Work Management 126

Contently

APRIL 6, 2023

In that case, SugarCRM suggests partnering with your sales team to gain valuable insights. Surveys Surveys are an excellent way to gather both qualitative and quantitative data throughout the buyer journey, especially since there are so many distribution channels you can use.

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

Seismic

SEPTEMBER 7, 2023

A 2023 study we commissioned revealed this: 97% of people who said that sales enablement software gives them quick access to content also said that such quick access lets them communicate with their clients from a more informed standpoint. Case in point: Companies that prioritize personalization experience a 57% increase in buyer engagement.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 59

ClickZ

APRIL 19, 2021

Humanscale used its existing digital asset management (DAM) platform to update, manage, and distribute information about the new WFH offering within two weeks. They used Bynder, which was already a key part of their asset creation and distribution process. How DAM solved the digital document problem.

Digital Asset Management 93

Digital Asset Management Work Management Marketing Management Paid Search Agency 93

KoMarketing Associates

NOVEMBER 1, 2018

Only 65% of the most successful content marketers have a documented content marketing strategy — what do you think is holding the others back from developing a strategy for success? Or if they’ve been at it for a while and are still struggling to build a business case around content marketing, they may need help.

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

KoMarketing Associates

JUNE 25, 2019

At Search Engine Journal, I did a case study where we did a weekly live streaming show (#SEJLive) plus live streams on speaker panels at a few of the SEJ Summit conferences. Furthermore in most cases, longer, more in-depth content does better than shorter content. In more cases, downloadables are easy to implement.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Vision Edge Marketing

MAY 17, 2018

A McKinsey study found that just 26% of respondents who said, “the transformations they’re most familiar with have been very or completely successful at both improving performance and equipping the organization to sustain improvements over time.” How and when these assets should be distributed and through channels, influencers, and partners.

Barriers 184

Barriers Marketing Automation Services Paid Search Agency Case Studies 184

KoMarketing Associates

JANUARY 4, 2018

To learn more about why this is the case and gain additional insight into the report, we spoke to Lisa Murton Beets of the Content Marketing Institute. The statistics showed that 86 percent of manufacturing marketers utilize content marketing, but 58 percent still outsource at least one content marketing activity. Follow her at @LisaBeets.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Velocity Partners

MAY 8, 2024

Udi, we’ve been making the case that the inbound-driven era of Go-to-Market is morphing. If you have the distribution channels, united marketing and sales organizations and effective partnerships, you can take a sizable share of the market. They’re looking for product materials and documentation. They wanna buy this now.

Marketing Analytics Tools 84

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 84

Animalz blog

MARCH 28, 2024

The truth is, your content strategy doesn’t need to be a 50-page document. When you treat content as a vessel for distributing a central idea rather than a series of one-off pieces, you unlock a new level of impact and resonance with your audience. The post Distribute Ideas, Not Content appeared first on Animalz.

Distribution 84

Distribution Privacy Content Peer-to-peer 84

Tomorrow People

OCTOBER 3, 2017

Cast your mind back to those hazy days, when Greece was bailed out, the Arab Spring erupted, and Wikileaks released over 300,000 classified documents onto the internet. Sales presentations, FAQs, customer case studies and past marketing material can all provide inspiration. Remember 2010? They’ll choose the right channels.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Walker Sands

APRIL 29, 2020

Whether you need to create new materials from scratch or update existing materials to reflect the most relevant information to your audience during this time, here are three sales enablement resources that you can leverage at various stages of the sales cycle to round out your toolkit and drive revenue: Convincing case studies.

Sales Management 52

Sales Management Top of Funnel Case Studies Case Study 52

SnapApp

NOVEMBER 13, 2018

In most cases, appealing to the masses won’t enable you to establish a leading voice among the people in your industry you are trying to reach. According to the LinkedIn Technology Marketing Community , 72% of marketers have a content strategy established, 30% have a documented plan, and 42% have a non-documented plan.

Webinar Metrics 103

Webinar Metrics Content Peer-to-peer Broadcasting 103

Only B2B

AUGUST 25, 2023

Benefits of Implementing an Account-Based Approach The benefits of ABM are well-documented. According to a study by the Alterra Group , 97% of marketers reported higher ROI with ABM than with any other marketing approach. This might include case studies, industry insights, and solution-oriented content.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Convince & Convert

APRIL 6, 2014

click to tweet ) This chart we made shows Facebook’s declining organic reach (according to a widely cited study from Social@Ogilvy) charted against Facebook’s stock price during the same period. Fundamentally, Facebook cares about THEIR business, not about YOUR business. ” tool. It’s just a lot, lot harder.

Facebook 167

Facebook Paid Search Agency Case Studies Social Media 167

Valasys

DECEMBER 20, 2021

Board reaching software allows you to keep track of good information, deal with documents, and collaborate as a team in real time. These kinds of software tools allow you to set up and control voting ballots, offer granular agreement levels, and distribute records in an well organized way.

Software 40

Software Case Studies Paper Conference 40

Sprout Social

APRIL 6, 2023

You can use it to plan every stage of the content production and distribution process. According to a survey , 64% of the most successful companies have a documented content strategy, which includes a content calendar. Some examples of evergreen content formats include blog posts, long-form videos and case studies.

Content 80

Content Work Management Ad Frequency Marketing Management 80

Sprout Social

NOVEMBER 1, 2021

In a recent Edelman study of consumer trust, 63% of 18-34 year olds surveyed trust what influencers say about brands more than the brands themselves. One study found that company branded messages had a 561% reach when shared by employees compared to branded channels. Increases brand awareness reach. Improves employee performance.

Work Management 119

Work Management B2B Thought Leadership Thought Leadership Marketing Management 119

Marketing Insider Group

JUNE 1, 2015

Not Documenting Your Content Marketing Strategy . The importance of documenting your content strategy cannot be emphasized enough. A 1979 Harvard MBA study asked students, “Have you set clear, written goals for your future and made plans to accomplish them?” Forgetting To Build A Business Case Upfront .

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Outbrain

APRIL 9, 2019

Mistake #1: Not Having a Clear, Documented Content Marketing Strategy. Preparing a preliminary, documented content marketing strategy can take as little as one hour , yet research shows it can make the difference between succeeding or failing at content marketing. Outline the channels you will employ to distribute your content.

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

Vidyard

MAY 5, 2017

These are usually broad and, in most cases, shouldn’t be too product heavy at the top of the funnel. Documentary-like case studies, and more. You’ll notice I didn’t say “on YouTube” While YouTube is an amazing (and incredibly important) distribution channel, it’s not a strategy.

Planning 160

Planning Video Marketing Marketing & Strategy Marketing Strategy 160

Contently

MAY 26, 2017

One day you’ll probably get an email from a writer or designer asking, “Would it be possible to have one document with consolidated feedback rather than wading through comments and questions from 14 different people on different drafts?” ” You might also get a call from an attorney who will only look at printed documents.

Marketing & Strategy 161

Marketing & Strategy Marketing Strategy Top of Funnel Paid Search Agency 161

Content Standard

OCTOBER 22, 2018

And so it’s an altogether unwelcome surprise that, according to the Content Marketing Institute’s 2018 research, a mere 37 percent of B2B and 38 percent of B2C marketers have a documented content strategy. Almost every marketing strategy starts here, so it’s likely you already have this information documented.

Top of Funnel 74

Top of Funnel Organization Planning Enterprise Management 74

ClearVoice

AUGUST 17, 2020

Whether you want to invest in one quarter or one year, you can enjoy a documented strategy, content plan and analysis of the campaign’s success to evaluate the ROI of your marketing dollars. Content distribution shouldn’t be an afterthought. Challenges solved: 3 teamlancing case study highlights. The takeaway?

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

Exo B2B

NOVEMBER 21, 2019

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. Here is the graph highlighting the preferred communication channels for distributing B2B content.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

Content Marketing Institute

NOVEMBER 7, 2018

Only 21% of manufacturing marketers report that they have a documented strategy. Only 21% of #manufacturing marketers have a documented #contentmarketing strategy via @CMIContent study. Content marketers who don’t have a documented strategy miss benefits beyond the ability to detail their audience’s needs and wants.

Research 88

Research Content Marketing Work Management Paid Search Agency 88