Vision Edge Marketing
APRIL 9, 2024
Research by Deloitte found that customer-centric companies were 60% more profitable compared to companies that were not focused on the customer, and 64% of companies with a customer-focused CEO are more profitable than their competitors. These firms reflect the idea, “If we build it, they will come.” They are all about making the number.
Marketing Insider Group
OCTOBER 16, 2023
In-depth content marketing research. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Here are some of our favorite features and aspects of Semrush: Keyword research.
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Salesforce Marketing Cloud
JULY 26, 2023
Tim Smyth, Trailblazer and #DreamDesigner , understands how traditional research methods tend to leave out people who identify as neurodivergent. So when Smyth began design research for an employee experience (EX) project, he committed to making it inclusive. It even improved the quality of the research results.
Salesforce Marketing Cloud
APRIL 3, 2024
The IT team credits this increase to human-centered design. “We To build the new app, the team applied human-centered design. What is human-centered design? Human-centered design is an approach to problem solving that begins with identifying user needs and then creating solutions that meet those needs.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. You might be surprised to learn that neither of these businesses would be where they are today without it.
Webbiquity
MARCH 9, 2021
Great web design requires combining traditional marketing wisdom with the latest technology and design trends. The infographic below from LA Website Design does a nice job of showing how these considerations fit together in effective modern website design. Timeless Website Design Considerations.
Webbiquity
JANUARY 11, 2022
Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.
Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank
Conducting UX Research can often be a daunting task. Often, the most useful tool product managers and researchers can employ is a carefully thought-out approach. Join Michele Ronsen, UX Expert and Founder of Curiosity Tank, for an illuminating conversation on the ins and outs of efficient and effective UX research.
Speaker: Bronwen Rees, Author and Lead Product Designer at Xero
But in a world where profits often matter more than people, how can we personally build a nuanced understanding of inclusive design and get our teams to commit to it? Join Bronwen Rees, Author and Lead Product Designer at Xero, for a conversation that digs deeper than the recycled buzzwords. Ways to practice inclusivity within design.
Speaker: Jason Tanner, CEO of Applied Frameworks
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Every product team wants to build things users love. The goal may sound simple, but it’s hard to do. It’s why breakthrough products rarely happen by accident. Rather, they start with a strong product vision. Getting that vision right is one of the most important responsibilities of the product team.
Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services
How inclusive is your UX research? This is where Experience Gap research comes in, and why inclusive research is crucial for your business and your customers. This is where Experience Gap research comes in, and why inclusive research is crucial for your business and your customers.
Advertiser: Interactions LLC
In a recent research report on Customer Effort, Interactions found that customers simply aren’t willing to spend a lot of time getting their issues resolved. That’s why brands today need to design a modern customer care strategy that not only addresses their customer’s needs, but also removes effort and frustration.
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