Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Marketing Insider Group

JANUARY 31, 2023

If a marketing agency’s client portfolio is too large to prioritize your work, your marketing plan will likely fall short when it comes to strategic and creative thinking. Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy.

Advertising Agencies 276

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 276

Convince & Convert

MAY 16, 2024

The Current State of SMB Marketing , a new research study Ascend2 completed with Constant Contact , uncovered many insights into how SMBs think about marketing and where they need the most assistance. In the 18-page study, researchers polled 1,335 SMBs in Australia, Canada, the UK, and the US.

Small Business Marketing 138

Small Business Marketing Allocation Research Planning 138

Top Rank Marketing

FEBRUARY 26, 2024

LinkedIn’s B2B Marketing Benchmark Report found that tech, compared to all other industries studied, is allocating a lopsided share of budget toward generating new business versus retaining existing customers. ( Source ) At the same time, B2B leaders at technology companies are less bullish about their budgets and outlooks than their counterparts.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Ad Agencies Allocation 117

Act-On

OCTOBER 11, 2023

For instance, you may want to represent that a designer will report to a creative director, but have a dotted-line relationship with the demand generation team. And any shared resources, like operations or analytics, should be clearly defined.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Moz

JANUARY 26, 2021

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. There were a number of outdated pages as well as 404 errors that needed to be addressed Making usability tweaks to the design.

Case Study 69

Case Study Case Studies Lead Scoring Lead Ranking 69

QuanticMind

MAY 17, 2018

What types of ad creatives should you employ? Furthermore, based on Ting’s directive, we helped design and implement a new metric that would allow them to weigh their two most salient factors: leads and sales. The post How to Increase PPC Sales by 150% [Case Study] appeared first on QuanticMind. How much should you bid?

Case Study 40

Case Study Case Studies PPC Studies 40

The Point

SEPTEMBER 17, 2014

Spear conducted a thorough audit of the company’s lead nurturing process, and presented a series of recommendations, focused primarily on segmentation, offer strategy, email cadence, and creative. Sungard AS had solid creative in place and a very sophisticated nurturing program,” says Howard Sewell, Spear President.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Webbiquity

MAY 16, 2019

Best practices in blogging continually evolve, and to remain effective in this field you have to constantly study and improve. 4. Create case studies. Case studies are one of the most effective types of content in B2B blogs, for a variety of reasons. David Gutierrez started his career as a web designer in 2005.

Practices 208

Practices Effectiveness Case Studies Case Study 208

The Point

JULY 8, 2014

This was a critically important initiative because Sungard AS employs an extensive lead nurturing program (that Spear helps design and manage) to maintain brand awareness within that database and convert prospects to sales opportunities. In this case, there was no offer per se, no white paper or Webinar or other information of value.

Case Study 100

Case Study Case Studies Demand Generation Agencies Paid Search Agency 100

Marketing Insider Group

NOVEMBER 8, 2022

Kick-starting your content strategy is as simple as leaving it in the hands of an SEO researcher and creative writer. Consider videos, interviews, social media, case studies and e-books. Lacking Design, Creative and Graphics. Not Diversifying Your Content Marketing Avenues. Image Source: HubSpot.

Marketing Budget Creation 285

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 285

Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. However, if you do go with adding to your in-house team, be sure that your top candidates’ portfolios demonstrate knowledge of your new target markets as well as competency in writing, design, or video production. Image via Pixabay.

Planning 360

Planning Paid Search Agency Content Marketing Advertising Agencies 360

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. A great example of this is a case study from St.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Brand Identity 107

Marketing Insider Group

AUGUST 10, 2021

Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study? This comes from mastering four critical elements in your CTA: copy, design, placement, and optimization. Vague or “too-creative” CTAs can actually deter conversions.

Lead Generation 358

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 358

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Many B2B marketers struggle with poorly done and unattractive creative elements, including website design and functionality. Also, review your value proposition.

B2B Marketing 106

B2B Marketing Trends B2B Planning 106

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Depending on your industry, you may want to include additional resources such as white papers, case studies, data sheets or background information. Designing a Winning Press Kit While the content in your press kit is critical, remember to pay close attention to the design.

Press 130

Press Personalization Brand Identity Branding 130

ANNUITAS

NOVEMBER 29, 2023

It’s an approach to organizational design akin to taking the Pragmatic Marketing chart and just circling all of the functions. Altimeter’s 2023 State of Digital Transformation study found that only 2% of CMOs today are being tasked to drive their organization’s digital transformation. This is down from 19% of CMOs in 2017.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Biznology

SEPTEMBER 14, 2017

Throughout my career, I have noticed a tension between creativity and productivity. Though it is nice to get stuff done, there is nothing in the list that indicates which items are more valuable, or which items require the most creativity. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.”

Marketing AI 143

Marketing AI Creativity Product Work Management 143

Martech

MARCH 14, 2023

The tool challenges the one trait humans always thought they would have over machines — creativity. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. Ideation ChatGPT and its visual counterparts are powerful tools for creative brainstorming.

Marketing AI 129

Marketing AI Enterprise Management Paid Search Agency Work Management 129

DivvyHQ

JULY 27, 2017

It’s not planned months in advance,” explained Ricky Ribeiro, VP of Creative at Manifest. DivvyHQ, a content marketing platform designed with agencies like Manifest in mind, helped Ribeiro’s creative team simplify its real-time content marketing efforts while adding speed and agility to the process. Unexpected Outcomes.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. The personalized images created could not have been duplicated by even the most seasoned graphic designer. For example, asking ChatGPT 3.5 and Lately.ai.

Marketing AI 128

Marketing AI Generation Work Management Marketing Management 128

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. This case validates that when chosen strategically, influencers can enhance online visibility and drive direct bookings, ultimately augmenting revenue by bypassing OTAs’ commissions.

Social Media 90

Social Media Social Marketing Marketing & Strategy Marketing Strategy 90

SpotMe Blog

MAY 11, 2023

They have the experience and know-how to create messaging campaigns, design creative materials, develop digital solutions, and provide strategic counsel on all your healthcare events. Creative design services Your medical event needs to look professional – and that’s where creative design services can help out.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Ambal's Amusings

SEPTEMBER 22, 2009

Both Jonathan and Michele are regular contributors to our ClickInsights Case Study Experts Interview Series. His guest post today focuses on his eBook on case studies - Making Your Case: Everything you and your colleagues need to write compelling, lead-generating case studies (which has a fresh new look!).

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

Marketing Insider Group

AUGUST 7, 2023

Quick Takeaways Diverse Perspectives: The best B2B marketing blogs offer a wide range of viewpoints, from practical advice to creative inspiration, catering to both large corporations and small startups. Case Studies and Success Stories I’ve always believed that learning from others is one of the most powerful ways to grow.

B2B Marketing 135

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 135

BOP Design

DECEMBER 20, 2021

Check it out and hopefully, it will get your creative website juices flowing. The company caters to business owners and entrepreneurs and, while the world of HR, payroll, benefits, and compliance is complex, its B2B website design and value are simply and clearly defined. Atila designs and manufactures custom jewelry for brands.

Design 112

Design B2B Thought Leadership B2B Case Study 112

Heinz Marketing

OCTOBER 19, 2023

Companies need to pinch pennies, reduce costs, and in many unfortunate cases, reduce their workforce, too. With some creativity and perseverance, there is much you can do to not only survive in an economic downturn but thrive. If you provide a case study or a customer referral, can they cut you a deal?

Enterprise Management 104

Enterprise Management Marketing Budget Budget Programs Work Management 104

Bannerflow

NOVEMBER 22, 2021

Design for all ad sizes. All advertisers in the digital space understand the importance of producing creative that performs. Case study – Supla+. Audiobook subscription service Supla+ provides a case study for the success an entertainment brand can enjoy on key shopping days with the right creative and strategy.

Display 98

Display Advertisements Advertising Trends 98

Salesforce Marketing Cloud

AUGUST 30, 2023

Would it make me faster or more creative, and how? According to a recent Salesforce study, 40 percent of desk workers don’t know how to effectively use generative AI at work. And a study by NNG shows that, on average, generative AI tools increase business users’ throughput by 66 percent when performing realistic tasks.

Marketing AI 105

Marketing AI Creativity Ethics Training 105

Salesforce Marketing Cloud

APRIL 26, 2022

So, what is a Salesforce Designer? What does a Salesforce Designer do? What kind of designer can I be? How do I become a Salesforce Designer? Career prospects and opportunities for Salesforce Designers Which certifications are necessary for the job? So, what is a Salesforce Designer? HIT THE TRAILS.

Design 97

Design Peer-to-peer Work Management Ethics 97

BOP Design

APRIL 13, 2020

Many creative and agile B2B companies are learning to pivot during these trying times by deepening engagement online. WellAware’s use of a video case study allows viewers to make an emotional connection with the brand. The video is much more personal and interesting than just a written case study.

Design 126

Design B2B Case Study Case Studies 126

Walker Sands

FEBRUARY 8, 2022

The AVA Digital Awards recognize excellence by creative professionals in the planning, concept, direction, design, and production of digital communication — a well-deserved recognition for our teams’ work on three award-winning projects. Read the full case study here. Ensono Website Redesign — Gold Award.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Martech

SEPTEMBER 20, 2023

Dig deeper: Artificial Intelligence: A beginner’s guide Our case study in in-house innovation What are the fruits of embracing the notion that we can be the architects of our AI solutions? From content generation and editing to graphic design, there is immense value in the AI already out there. In your inbox.

Marketing AI 115

Marketing AI Marketing Management PR Press 115

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClearVoice

MARCH 31, 2023

This has certainly been the case in the content world. But it lacks the creativity, experience, and wisdom that professional writers or designers have. And Google always acts against spammy content, no matter who – or what – writes or designs it. Brainstorming Even the most talented writer or designer gets stuck.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Navigate the Channel

AUGUST 16, 2023

In the ever-evolving world of construction and design, trends come and go, shaping the way we live and build. From a financial perspective, well-designed outdoor spaces can significantly increase property value. One such trend that is gaining rapid momentum is the concept of “Outdoor Living Spaces.”

Trends 65

Trends Ad Building Product Planning 65

Atomic Reach

JULY 27, 2023

And we'll use three case studies from different industries to illustrate how our data-driven approach to influencer/KOL marketing yields quantifiable, improved ROI. With your approval, we use the resulting persona to guide your B2B KOL creative strategy and influencer campaign. Case Study #3: Government Agency | 3.5X

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52